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Shade finder Find your shade in Juvia's Place I Am Magic Velvety Matte Foundation.

Start from a shade you wear, or describe your skin. The closest of the 42 shades of I Am Magic Velvety Matte Foundation, with prices.

Most likely shades of I Am Magic Velvety Matte Foundation for deep skin

Ranked on depth alone, never on price. Prices are shown for each. Choose one to see why, where to buy it and the shades either side of it.

Add your undertone to narrow it down

How to tell your undertone

Undertone is the colour beneath the surface of your skin. It is separate from depth: deep skin can be cool, and fair skin can be warm or olive.

Vein test

Veins on the inside of your wrist, in daylight.

What you seeUndertone
Blue or purpleCool
GreenWarm
Blue-green, or hard to tellNeutral
Green with a grey or ashy castOlive

Sun test

How your skin reacts to the sun.

What you seeUndertone
Burns easily, rarely tans, goes pinkCool
Tans easily, rarely burns, goes goldenWarm
Burns a little, then tansNeutral
Tans quickly to a greenish or grey tanOlive
  • Fabric. Hold white, then cream, fabric against your face. White flatters cool, cream flatters warm, both look right on neutral.
  • Jewellery. Silver flatters cool, gold flatters warm, both look right on neutral.

If the signs disagree, choose Neutral, or choose Not sure to match on skin depth alone.

  • Juvia's Place I Am Magic Velvety Matte Foundation in 240 Lagos
    Most likely

    240 Lagos

    For dark skin w/ neutral undertones

    • Matches your depth: Deep depth
    • Undertone: Neutral undertone

    $24

  • Juvia's Place I Am Magic Velvety Matte Foundation in 320 Zaria

    320 Zaria

    W/ warm slightly red undertones

    • Matches your depth: Deep depth
    • Undertone: Warm undertone

    $24

  • Juvia's Place I Am Magic Velvety Matte Foundation in 220 Dakar

    220 Dakar

    For deep dark skin w/ warm undertones

    • Matches your depth: Deep depth
    • Undertone: Warm undertone

    $24

  • Juvia's Place I Am Magic Velvety Matte Foundation in 310 Burkina

    310 Burkina

    I am magic creamy foundations for dark skin w/ neutral warm undertones

    • Matches your depth: Deep depth
    • Undertone: Neutral · neutral golden undertone

    $14.40

  • Juvia's Place I Am Magic Velvety Matte Foundation in 230 Malawi

    230 Malawi

    For dark skin w/ golden undertones

    • Matches your depth: Deep depth
    • Undertone: Warm · golden undertone

    $24

How they compare

Retailer descriptionFor dark skin w/ neutral undertones
DepthDeep
UndertoneNeutral
Compared with 240 LagosMost likely shade
Price$24
Retailer descriptionW/ warm slightly red undertones
DepthDeep
UndertoneWarm
Compared with 240 LagosSlightly deeper and pinker
Price$24
Retailer descriptionFor deep dark skin w/ warm undertones
DepthDeep
UndertoneWarm
Compared with 240 LagosSlightly deeper and pinker
Price$24
Retailer descriptionI am magic creamy foundations for dark skin w/ neutral warm undertones
DepthDeep
UndertoneNeutral · neutral golden
Compared with 240 LagosSlightly lighter, warmer and pinker
Price$14.40
Retailer descriptionFor dark skin w/ golden undertones
DepthDeep
UndertoneWarm · golden
Compared with 240 LagosSlightly lighter, warmer and pinker
Price$24