Beautler.Your beauty butler

Shade finder Find your shade in Juvia's Place I Am Magic Velvety Matte Foundation.

Start from a shade you wear, or describe your skin. The closest of the 42 shades of I Am Magic Velvety Matte Foundation, with prices.

Your skin, as described Light medium · Any undertone

3 likely shades of I Am Magic Velvety Matte Foundationranked on depth alone, never on price

Most likely shades of I Am Magic Velvety Matte Foundation for light medium skin

Ranked on depth alone, never on price. Prices are shown for each. Choose one to see why, where to buy it and the shades either side of it.

Add your undertone to narrow it down

How to tell your undertone

Undertone is the colour beneath the surface of your skin. It is separate from depth: deep skin can be cool, and fair skin can be warm or olive.

Vein test

Veins on the inside of your wrist, in daylight.

What you seeUndertone
Blue or purpleCool
GreenWarm
Blue-green, or hard to tellNeutral
Green with a grey or ashy castOlive

Sun test

How your skin reacts to the sun.

What you seeUndertone
Burns easily, rarely tans, goes pinkCool
Tans easily, rarely burns, goes goldenWarm
Burns a little, then tansNeutral
Tans quickly to a greenish or grey tanOlive
  • Fabric. Hold white, then cream, fabric against your face. White flatters cool, cream flatters warm, both look right on neutral.
  • Jewellery. Silver flatters cool, gold flatters warm, both look right on neutral.

If the signs disagree, choose Neutral, or choose Not sure to match on skin depth alone.

  • Juvia's Place I Am Magic Velvety Matte Foundation in 610 Cebu
    Most likely

    610 Cebu

    For light skin w/ neutral undertones

    • Matches your depth: Light medium depth
    • Undertone: Neutral undertone

    $24

  • Juvia's Place I Am Magic Velvety Matte Foundation in 530 Ibiza

    530 Ibiza

    For medium w/ cool golden undertones

    • Matches your depth: Light medium depth
    • Undertone: Cool undertone

    $24

  • Juvia's Place I Am Magic Velvety Matte Foundation in 650 Alexandria

    650 Alexandria

    For light skin w/ neutral undertones

    • Matches your depth: Light medium depth
    • Undertone: Neutral undertone

    $14.40

How they compare

Retailer descriptionFor light skin w/ neutral undertones
DepthLight medium
UndertoneNeutral
Compared with 610 CebuMost likely shade
Price$24
Retailer descriptionFor medium w/ cool golden undertones
DepthLight medium
UndertoneCool
Compared with 610 CebuWarmer
Price$24
Retailer descriptionFor light skin w/ neutral undertones
DepthLight medium
UndertoneNeutral
Compared with 610 CebuAbout the same
Price$14.40