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Shade finder Find your shade in Too Faced Born This Way Soft Matte Foundation.

Start from a shade you wear, or describe your skin. The closest of the 30 shades of Born This Way Soft Matte Foundation, with prices.

Your skin, as described Deep · Any undertone · Deeper end

4 likely shades of Born This Way Soft Matte Foundationranked on depth alone, never on price

Most likely shades of Born This Way Soft Matte Foundation for deep skin, deeper end of deep

Ranked on depth alone, never on price. Prices are shown for each. Choose one to see why, where to buy it and the shades either side of it.

Add your undertone to narrow it down

How to tell your undertone

Undertone is the colour beneath the surface of your skin. It is separate from depth: deep skin can be cool, and fair skin can be warm or olive.

Vein test

Veins on the inside of your wrist, in daylight.

What you seeUndertone
Blue or purpleCool
GreenWarm
Blue-green, or hard to tellNeutral
Green with a grey or ashy castOlive

Sun test

How your skin reacts to the sun.

What you seeUndertone
Burns easily, rarely tans, goes pinkCool
Tans easily, rarely burns, goes goldenWarm
Burns a little, then tansNeutral
Tans quickly to a greenish or grey tanOlive
  • Fabric. Hold white, then cream, fabric against your face. White flatters cool, cream flatters warm, both look right on neutral.
  • Jewellery. Silver flatters cool, gold flatters warm, both look right on neutral.

If the signs disagree, choose Neutral, or choose Not sure to match on skin depth alone.

  • Too Faced Born This Way Soft Matte Foundation in Maple
    Most likely

    Maple

    Deep with neutral undertones

    • Matches your depth: Deep depth
    • Undertone: Neutral undertone

    $48

  • Too Faced Born This Way Soft Matte Foundation in Butter Pecan

    Butter Pecan

    Richest tan with golden undertones

    • Matches your depth: Deep depth
    • Undertone: Warm · golden undertone

    $48

  • Too Faced Born This Way Soft Matte Foundation in Chai

    Chai

    Deep with golden undertones

    • Nearest depth in this range: Nearest: Very deep
    • Undertone: Warm · golden undertone

    $48

  • Too Faced Born This Way Soft Matte Foundation in Chestnut

    Chestnut

    Deep with neutral to golden undertones

    • Nearest depth in this range: Nearest: Very deep
    • Undertone: Neutral undertone

    $48

How they compare

Retailer descriptionDeep with neutral undertones
DepthDeep
UndertoneNeutral
Compared with MapleMost likely shade
Price$48
Retailer descriptionRichest tan with golden undertones
DepthDeep
UndertoneWarm · golden
Compared with MapleSlightly lighter, warmer and pinker
Price$48
Retailer descriptionDeep with golden undertones
DepthVery deep
UndertoneWarm · golden
Compared with MapleSlightly deeper and warmer
Price$48
Retailer descriptionDeep with neutral to golden undertones
DepthVery deep
UndertoneNeutral
Compared with MapleSlightly deeper and warmer
Price$48