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Shade finder Find your shade in Too Faced Born This Way Soft Matte Foundation.

Start from a shade you wear, or describe your skin. The closest of the 30 shades of Born This Way Soft Matte Foundation, with prices.

Your skin, as described Very fair · Any undertone

3 likely shades of Born This Way Soft Matte Foundationranked on depth alone, never on price

Most likely shades of Born This Way Soft Matte Foundation for very fair skin

Ranked on depth alone, never on price. Prices are shown for each. Choose one to see why, where to buy it and the shades either side of it.

Add your undertone to narrow it down

How to tell your undertone

Undertone is the colour beneath the surface of your skin. It is separate from depth: deep skin can be cool, and fair skin can be warm or olive.

Vein test

Veins on the inside of your wrist, in daylight.

What you seeUndertone
Blue or purpleCool
GreenWarm
Blue-green, or hard to tellNeutral
Green with a grey or ashy castOlive

Sun test

How your skin reacts to the sun.

What you seeUndertone
Burns easily, rarely tans, goes pinkCool
Tans easily, rarely burns, goes goldenWarm
Burns a little, then tansNeutral
Tans quickly to a greenish or grey tanOlive
  • Fabric. Hold white, then cream, fabric against your face. White flatters cool, cream flatters warm, both look right on neutral.
  • Jewellery. Silver flatters cool, gold flatters warm, both look right on neutral.

If the signs disagree, choose Neutral, or choose Not sure to match on skin depth alone.

  • Too Faced Born This Way Soft Matte Foundation in Swan
    Most likely

    Swan

    Very fair with neutral undertones

    • Nearest depth in this range: Nearest: Fair
    • Undertone: Neutral undertone

    $48

  • Too Faced Born This Way Soft Matte Foundation in Snow

    Snow

    Very fair with neutral to rosy undertones

    • Nearest depth in this range: Nearest: Light
    • Undertone: Neutral undertone

    $48

  • Too Faced Born This Way Soft Matte Foundation in Ivory

    Ivory

    Very fair with golden undertones

    • Nearest depth in this range: Nearest: Light
    • Undertone: Warm · golden undertone

    $48

How they compare

Retailer descriptionVery fair with neutral undertones
DepthFair
UndertoneNeutral
Compared with SwanMost likely shade
Price$48
Retailer descriptionVery fair with neutral to rosy undertones
DepthLight
UndertoneNeutral
Compared with SwanSlightly deeper
Price$48
Retailer descriptionVery fair with golden undertones
DepthLight
UndertoneWarm · golden
Compared with SwanSlightly deeper, warmer and pinker
Price$48