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Official description
Sheer berry, pH reactive
Standardised colour
Berry · Deep / dark · Cool undertone Details
High shine finish · Tinted
Where to buy 10 Plum (1 store)
Similar to Clarins Lip Comfort Hydrating Oil 10 Plum
The closest shade matches and closest overall alternatives in other lip glosses. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Clarins Lip Comfort Hydrating Oil 10 Plum, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip liner shades close to this lip gloss's colour, family and depth.
Lipstick
124 S'il Vou Plait
L'Oréal Paris Colour Riche Original Satin Lipstick, shade 124 S'il Vou Plait
- Very close match
- Colour match · Plum · Deep / dark · Cool
$10.99

Fortune
Rare Beauty Soft Pinch Lip Oil Stick, shade Fortune
- Very close match
- Colour match · Berry · Deep / dark · Cool
$25
Lip liner
Wine
Juvia's Place Luxe Lip Liners, shade Wine
- Very close match
- Colour match · Plum · Deep / dark · Cool
$13
Lasting Plum
L'Oréal Paris Colour Riche Lip Liner, shade Lasting Plum
- Very close match
- Colour match · Plum · Deep / dark · Cool
$9.49
Lip liners slightly deeper than this lip gloss, in the same or a neighbouring colour family, to define the edge.
Lip liner
They So Vine
Fenty Beauty Trace'd Out Pencil Lip Liner, shade They So Vine
- Slightly deeper for definition
- Combination · Berry · Deep / dark · Cool
$24
Blackberry
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Blackberry
- Slightly deeper for definition
- Combination · Berry · Deep / dark · Cool
$22
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
Berry Haute
Revlon Super Lustrous Lipstick, shade Berry Haute
- Contrast: lighter
- Combination · Berry · Deep / dark · Cool
$8.99

97 Red Desert
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 97 Red Desert
- Contrast: red with berry
- Combination · Red · Deep / dark · Cool
$16
Lip liner
Plum
Palladio Beauty Retractable Waterproof Lip Liner, shade Plum
- Contrast: plum with berry
- Combination · Plum · Deep / dark · Cool
$14.99
Fuchsia
Milani Color Statement Lip Liner, shade Fuchsia
- Contrast: lighter
- Combination · Pink · Deep / dark · Cool
$6.49
10 Plum is a sheer gloss: over a lipstick or liner it adds shine and changes the colour a little.
Lipstick
124 S'il Vou Plait
L'Oréal Paris Colour Riche Original Satin Lipstick, shade 124 S'il Vou Plait
- Complementary colour to wear under it
- Combination · Plum · Deep / dark · Cool
$10.99

Fortune
Rare Beauty Soft Pinch Lip Oil Stick, shade Fortune
- Close colour to wear under it
- Colour match · Berry · Deep / dark · Cool
$25
Lip liner
Wine
Juvia's Place Luxe Lip Liners, shade Wine
- Complementary colour to wear under it
- Combination · Plum · Deep / dark · Cool
$13
Lasting Plum
L'Oréal Paris Colour Riche Lip Liner, shade Lasting Plum
- Complementary colour to wear under it
- Combination · Plum · Deep / dark · Cool
$9.49
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #750b3e
- L* 24.9 a* 45.9 b* -1.0
- Colour family
- Berry
- from the description (“berry”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Cool
- from the description (“berry”)
- Colour description
- Not listed
- not stated
- Finish
- High shine
- the product's attributes
- Transparency
- Tinted
- this shade's description
- Shimmer
- Not listed
- not stated
Description from Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.