L'Oréal Paris · Colour Riche Lip LinerLasting Plum
Official description
deep reddened plum
Standardised colour
Plum · Deep / dark · Cool undertone Details
Satin finish
Where to buy Lasting Plum (1 store)
Similar to L'Oréal Paris Colour Riche Lip Liner Lasting Plum
The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with L'Oréal Paris Colour Riche Lip Liner Lasting Plum, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip gloss shades close to this lip liner's colour, family and depth.
Lipstick

Rebel
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick, shade Rebel
- Close match
- Colour match · Plum · Medium · Cool
$25

133 Purple Pop
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 133 Purple Pop
- Close match
- Colour match · Purple · Deep / dark · Cool
$16
Lip gloss

Raspberry Jelly - crushed berry
rhode Peptide Lip Tint Nourishing Glaze, shade Raspberry Jelly - crushed berry
- Very close match
- Colour match · Berry · Deep / dark · Cool
$20

10 Plum
Clarins Lip Comfort Hydrating Oil, shade 10 Plum
- Very close match
- Colour match · Berry · Deep / dark · Cool
$32
Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.
Lipstick
Berry Currant 301
Ulta Beauty Collection Luxe Satin Lipstick, shade Berry Currant 301
- Slightly lighter, so the liner defines it
- Combination · Plum · Deep / dark · Cool
$12
Accept A Dare
Maybelline SuperStay Ink Crayon Lipstick, shade Accept A Dare
- Slightly lighter, so the liner defines it
- Combination · Plum · Deep / dark · Cool
$6.99
Lip gloss
Sublime
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss, shade Sublime
- Slightly lighter, so the liner defines it
- Combination · Plum · Deep / dark · Cool
$25
Kiss
L.A. Girl Lumilicious Lip Gloss, shade Kiss
- Slightly lighter, so the liner defines it
- Combination · Plum · Deep / dark · Neutral
$3.50
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick

Full Blooded
Pat McGrath Labs MatteTrance Lipstick, shade Full Blooded
- Contrast: berry with plum
- Combination · Berry · Deep / dark · Cool
$39

976 Daisy Plum
Dior Rouge Dior Lipstick, shade 976 Daisy Plum
- Contrast: lighter
- Combination · Plum · Deep / dark · Cool
$50
Lip gloss
Rosewood
Milani Keep It Full Nourishing Lip Plumper, shade Rosewood
- Contrast: mauve with plum
- Combination · Mauve · Deep / dark · Cool
$11.99

Mocha Remix
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint, shade Mocha Remix
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Cool
$23
Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

Raspberry Jelly - crushed berry
rhode Peptide Lip Tint Nourishing Glaze, shade Raspberry Jelly - crushed berry
- Buildable gloss: more colour with each layer
- Combination · Berry · Deep / dark · Cool
$20
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #7d0a40
- L* 26.6 a* 48.4 b* 0.4
- Colour family
- Plum
- from the description (“plum”)
- Colour depth
- Deep / dark
- from the description (“deep”)
- Undertone
- Cool
- from the description (“plum”)
- Colour description
- Not listed
- not stated
- Texture
- Satin
- the product's attributes
- Opacity
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.