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L'Oréal Paris Colour Riche Lip Liner in Lasting Plum, product photo from Ulta Beauty
1 of 6 · Product · Ulta Beauty
L'Oréal Paris Colour Riche Lip Liner in Lasting Plum, texture swatch from Ulta Beauty
2 of 6 · Texture · Ulta Beauty
L'Oréal Paris Colour Riche Lip Liner in Lasting Plum, colour swatch from Ulta Beauty
3 of 6 · Swatch · Ulta Beauty
L'Oréal Paris Colour Riche Lip Liner, range image 4 from Ulta Beauty
4 of 6 · Whole range · Ulta Beauty
L'Oréal Paris Colour Riche Lip Liner, range image 5 from Ulta Beauty
5 of 6 · Whole range · Ulta Beauty
L'Oréal Paris Colour Riche Lip Liner, range image 6 from Ulta Beauty
6 of 6 · Whole range · Ulta Beauty

Official description

deep reddened plum

Standardised colour

Plum · Deep / dark · Cool undertone Details

Satin finish

Price
$9.49Ulta BeautyUlta Beauty

Where to buy Lasting Plum (1 store)

Ulta BeautyUlta Beauty$9.49
Ulta BeautyView at Ulta Beauty

Similar to L'Oréal Paris Colour Riche Lip Liner Lasting Plum

The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with L'Oréal Paris Colour Riche Lip Liner Lasting Plum, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip gloss shades close to this lip liner's colour, family and depth.

Lipstick

  1. MAC Cosmetics M·A·Cximal Sleek Satin Lipstick

    Rebel

    MAC Cosmetics M·A·Cximal Sleek Satin Lipstick, shade Rebel

    • Close match
    • Colour match · Plum · Medium · Cool

    $25

  2. Sephora Collection Cream Lip Stain 10HR Liquid Lipstick

    133 Purple Pop

    Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 133 Purple Pop

    • Close match
    • Colour match · Purple · Deep / dark · Cool

    $16

Lip gloss

  1. rhode Peptide Lip Tint Nourishing Glaze

    Raspberry Jelly - crushed berry

    rhode Peptide Lip Tint Nourishing Glaze, shade Raspberry Jelly - crushed berry

    • Very close match
    • Colour match · Berry · Deep / dark · Cool

    $20

  2. Clarins Lip Comfort Hydrating Oil

    10 Plum

    Clarins Lip Comfort Hydrating Oil, shade 10 Plum

    • Very close match
    • Colour match · Berry · Deep / dark · Cool

    $32

Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.

Lipstick

  1. Ulta Beauty Collection Luxe Satin Lipstick

    Berry Currant 301

    Ulta Beauty Collection Luxe Satin Lipstick, shade Berry Currant 301

    • Slightly lighter, so the liner defines it
    • Combination · Plum · Deep / dark · Cool

    $12

  2. Maybelline SuperStay Ink Crayon Lipstick

    Accept A Dare

    Maybelline SuperStay Ink Crayon Lipstick, shade Accept A Dare

    • Slightly lighter, so the liner defines it
    • Combination · Plum · Deep / dark · Cool

    $6.99

Lip gloss

  1. MAC Cosmetics Lipglass Air Non-Sticky Lipgloss

    Sublime

    MAC Cosmetics Lipglass Air Non-Sticky Lipgloss, shade Sublime

    • Slightly lighter, so the liner defines it
    • Combination · Plum · Deep / dark · Cool

    $25

  2. L.A. Girl Lumilicious Lip Gloss

    Kiss

    L.A. Girl Lumilicious Lip Gloss, shade Kiss

    • Slightly lighter, so the liner defines it
    • Combination · Plum · Deep / dark · Neutral

    $3.50

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. Pat McGrath Labs MatteTrance Lipstick

    Full Blooded

    Pat McGrath Labs MatteTrance Lipstick, shade Full Blooded

    • Contrast: berry with plum
    • Combination · Berry · Deep / dark · Cool

    $39

  2. Dior Rouge Dior Lipstick

    976 Daisy Plum

    Dior Rouge Dior Lipstick, shade 976 Daisy Plum

    • Contrast: lighter
    • Combination · Plum · Deep / dark · Cool

    $50

Lip gloss

  1. Milani Keep It Full Nourishing Lip Plumper

    Rosewood

    Milani Keep It Full Nourishing Lip Plumper, shade Rosewood

    • Contrast: mauve with plum
    • Combination · Mauve · Deep / dark · Cool

    $11.99

  2. Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint

    Mocha Remix

    Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint, shade Mocha Remix

    • Contrast: brown with plum
    • Combination · Brown · Deep / dark · Cool

    $23

Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. rhode Peptide Lip Tint Nourishing Glaze

    Raspberry Jelly - crushed berry

    rhode Peptide Lip Tint Nourishing Glaze, shade Raspberry Jelly - crushed berry

    • Buildable gloss: more colour with each layer
    • Combination · Berry · Deep / dark · Cool

    $20

  2. Kylie Cosmetics High Gloss

    001 Crystal

    Kylie Cosmetics High Gloss, shade 001 Crystal

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $21

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#7d0a40
L* 26.6 a* 48.4 b* 0.4
Colour family
Plum
from the description (“plum”)
Colour depth
Deep / dark
from the description (“deep”)
Undertone
Cool
from the description (“plum”)
Colour description
Not listed
not stated
Texture
Satin
the product's attributes
Opacity
Not listed
not stated
Shimmer
Not listed
not stated

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.

All shades in this range (9)

L'Oréal Paris Colour Riche Lip Liner