Colour Riche Lip Liner Lasting Plum dupes and alternatives L'Oréal Paris
4.6 (98)·Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Claims smudge and transfer· Claims waterproof· Same format and precision: pencil
Differences: Noticeably different swatch colour· Warm rather than cool undertone· Mauve rather than plum
Score details
Shade match
54
Finish & visual result
78
Wear & performance
52
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Mauve rather than plum · 16-hour wear rather than not listed (longevity)
Juvia's Place Luxe Lip Liners in Wine, against L'Oréal Paris Colour Riche Lip Liner in Lasting Plum. Every attribute compared, with its share of the score.
ComparedYour shadeLasting PlumClosest matchWineHow they compareScore
Shade match60% of overall99
Colour60%99#7d0a40#7c073eLooks identicalColour difference 0.5 (0 is identical)
Depth20%99Deep / darkDeep / darkSameDepth difference 0.7 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100PlumPlumSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableSatinNot listedNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 2 of 4 compared64
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Smudge and transfer30%—not comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Format and precision20%100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · none of 2 comparable50
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 83/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $15.51 more
