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Colour Riche Lip Liner Truly Burgundy dupes and alternatives L'Oréal Paris

Plum · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade matchClosest overall alternative: MAC Cosmetics Lipglazer Glossy Liner Nightmoth

The equivalent shade and the most similar lip liner overall.

Your shade
L'Oréal Paris
Truly BurgundyChange shade
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Satin
The match
MAC Cosmetics
Nightmoth
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Satin · Buildable
Overall match
68out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Comfort (Comfort & suitability)
40
Shade match
77out of 100
Colour
67
Depth
82
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$25SephoraSephora
Costs $15.51 more

Your shade $9.49 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Prune
    Shade match 74
    $6Ulta BeautyUlta Beauty(product price)$3.49 less (37%)

    Matches: Same cool undertoneSame format and precision: pencilClaims hydration

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: violet-plum

    Medium confidence· Digital match

    View match
  2. #3 · Juvia's Place

    Luxe Lip Liners

    Wine
    Shade match 71
    $13Ulta BeautyUlta BeautyCosts $3.51 more

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    50

    Slight colour difference · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: burgundy

    Medium confidence· Digital match

    View match
  3. #4 · MERIT

    Signature Lip Sheer Lip Liner

    Bauhaus
    Shade match 48
    $24SephoraSephoraCosts $14.51 more

    Matches: Same cool undertoneSame finish: satinSame format and precision: pencil

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    48
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour · Satin · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: rich black plum

    Medium confidence· Digital match

    View match
  4. #5 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Girl, Bye
    Shade match 63
    $6Ulta BeautyUlta Beauty(product price)$3.49 less (37%)

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Noticeably different swatch colourBerry rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    63
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: berry

    Medium confidence· Digital match

    View match
  5. #6 · Maybelline

    Color Sensational Shaping Lip Liner

    Plum Passion
    Shade match 72
    $8.49Ulta BeautyUlta Beauty$1 less (11%)

    Matches: Same cool undertoneClaims smudge and transfer

    Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    50

    Slight colour difference

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  6. Shade match 47
    $20SephoraSephoraCosts $10.51 more

    Matches: Same cool undertoneSame format and precision: pencilClaims comfort

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    47
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: Blackened Plum

    Medium confidence· Digital match

    View match
  7. #8 · e.l.f. Cosmetics

    Cream Glide Lip Liner

    Plum & Get It
    Shade match 69
    $2Ulta BeautyUlta Beauty(product price)$7.49 less (79%)

    Matches: Same cool undertone

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    50

    Slight colour difference · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: blackened plum

    Medium confidence· Digital match

    View match
  8. #9 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    They So Vine
    Shade match 64
    $24Ulta BeautyUlta BeautyCosts $14.51 more

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourDeeperBerry rather than plum

    Score details
    Shade match
    64
    Finish & visual result
    78
    Wear & performance
    52
    Comfort & suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · 8-hour wear rather than not listed (longevity)

    Retailer shade note: berry

    High confidence· Digital match

    View match
  9. #10 · MAC Cosmetics

    Lip Liner Pencil

    Burgundy
    Shade match 45
    $25Ulta BeautyUlta BeautyCosts $15.51 more

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    45
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Visibly different colour

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: brownish burgundy

    Medium confidence· Digital match

    View match
  10. #11 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Blackberry
    Shade match 54
    $22SephoraSephoraCosts $12.51 more

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Noticeably different swatch colourDeeperBerry rather than plum

    Score details
    Shade match
    54
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep berry

    Medium confidence· Digital match

    View match
  11. #12 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Currant
    Shade match 59
    $6Ulta BeautyUlta Beauty(product price)$3.49 less (37%)

    Matches: Same cool undertoneSame format and precision: pencilClaims hydration

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    59
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Visibly different colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: plum

    Medium confidence· Digital match

    View match
  12. #13 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Bad Romance
    Shade match 63
    $28Ulta BeautyUlta Beauty(product price)Costs $18.51 more

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourDeeperPurple rather than plum

    Score details
    Shade match
    63
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Purple rather than plum · 6-hour wear rather than not listed (longevity)

    Retailer shade note: plum purple

    High confidence· Digital match

    View match
  13. #14 · MAC Cosmetics

    Lip Liner Pencil

    Grape Expectations
    Shade match 41
    $25Ulta BeautyUlta Beauty(product price)Costs $15.51 more

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Noticeably different swatch colourPurple rather than plum

    Score details
    Shade match
    41
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Visibly different colour

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Purple rather than plum

    Retailer shade note: deep purple with blue undertones

    Medium confidence· Digital match

    View match
  14. #15 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Bored Heaux
    Shade match 55
    $24SephoraSephoraCosts $14.51 more

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourDeeper8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    55
    Finish & visual result
    78
    Wear & performance
    52
    Comfort & suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · 8-hour wear rather than not listed (longevity)

    Retailer shade note: bordeaux

    Medium confidence· Digital match

    View match
  15. #16 · Juvia's Place

    Luxe Lip Liners

    Scorpio
    Shade match 53
    $13Ulta BeautyUlta BeautyCosts $3.51 more

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Noticeably different swatch colourDeeperLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    53
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    50

    Visibly different colour · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than not listed (longevity)

    Retailer shade note: darkened plum lipliner

    Medium confidence· Digital match

    View match
  16. #17 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Plum
    Shade match 54
    $6Ulta BeautyUlta Beauty(product price)$3.49 less (37%)

    Matches: Same cool undertoneSame format and precision: pencilClaims hydration

    Differences: Noticeably different swatch colourPurple rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    54
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Visibly different colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Purple rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: purple

    Medium confidence· Digital match

    View match
  17. #18 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    11 Hot N Heavy
    Shade match 61
    $11.99CVSCVSCosts $2.50 more

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    61
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Visibly different colour · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  18. #19 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Bloom
    Shade match 51
    $6Ulta BeautyUlta Beauty(product price)$3.49 less (37%)

    Matches: Same cool undertoneSame format and precision: pencilClaims hydration

    Differences: Noticeably different swatch colourLighterPink rather than plum

    Score details
    Shade match
    51
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: plum pink

    Medium confidence· Digital match

    View match
  19. #20 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Berry Naughty
    Shade match 56
    $28Ulta BeautyUlta Beauty(product price)Costs $18.51 more

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourDeeperBerry rather than plum

    Score details
    Shade match
    56
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · 6-hour wear rather than not listed (longevity)

    Retailer shade note: berry

    High confidence· Digital match

    View match
  20. #21 · Sacheu

    Peel Off Lip Liner STAY-N

    PLUMped
    Shade match 60
    $14Ulta BeautyUlta Beauty(product price)Costs $4.51 more

    Matches: Same cool undertoneClaims hydration

    Differences: Noticeably different swatch colourDeeperLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    60
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than not listed (longevity)

    Retailer shade note: Plum

    Medium confidence· Digital match

    View match
  21. #22 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    450 Dramatic Plum
    Shade match 49
    $26SephoraSephoraCosts $16.51 more

    Matches: Same cool undertoneClaims smudge and transferSame format and precision: pencil

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    49
    Finish & visual result
    78
    Wear & performance
    55
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: Deep Burgundy (Not suitable for use on eyes)

    Medium confidence· Digital match

    View match
  22. #23 · Maybelline

    Color Sensational Shaping Lip Liner

    Wild Violets
    Shade match 53
    $9.59CVSCVSCosts $0.10 more

    Matches: Same cool undertoneClaims smudge and transfer

    Differences: Noticeably different swatch colourLighterPurple rather than plum

    Score details
    Shade match
    53
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    50

    Visibly different colour

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Purple rather than plum · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  23. #24 · Morphe

    Signature Lip Pencil

    Date Night
    Shade match 33
    $7Ulta BeautyUlta Beauty(product price)$2.49 less (26%)

    Matches: Same cool undertoneSame format and precision: pencilClaims comfort

    Differences: Noticeably different swatch colourLighterBrown rather than plum

    Score details
    Shade match
    33
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Brown rather than plum

    Retailer shade note: rich plum-brown

    Medium confidence· Digital match

    View match
  24. #25 · Sacheu

    Peel Off Lip Liner STAY-N

    After Party
    Shade match 57
    $14Ulta BeautyUlta BeautyCosts $4.51 more

    Matches: Same cool undertoneClaims hydration

    Differences: Noticeably different swatch colourBerry rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    57
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: dark wine

    Medium confidence· Digital match

    View match
  25. #26 · Essence

    8H Matte Comfort Lipliner

    19 Burgundy Bestie
    Shade match 44
    $3.99Ulta BeautyUlta Beauty(product price)$5.50 less (58%)

    Matches: Same cool undertoneClaims waterproofSame format and precision: pencil

    Differences: Noticeably different swatch colourLighter8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    44
    Finish & visual result
    78
    Wear & performance
    57
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 8-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  26. #27 · Palladio Beauty

    Retractable Waterproof Lip Liner

    Plum
    Shade match 50
    $14.99Ulta BeautyUlta BeautyCosts $5.50 more

    Matches: Same cool undertoneClaims waterproofClaims hydration

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    50
    Finish & visual result
    50
    Wear & performance
    53
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  27. #28 · Milani

    Color Statement Lip Liner

    Fuchsia
    Shade match 50
    $6.49Ulta BeautyUlta Beauty$3 less (32%)

    Matches: Same cool undertone

    Differences: Noticeably different swatch colourLighterPink rather than plum

    Score details
    Shade match
    50
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than plum · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  28. #29 · Rare Beauty

    Kind Words Matte Lip Liner

    Proud
    Shade match 46
    $18SephoraSephoraCosts $8.51 more

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourBrown rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    46
    Finish & visual result
    78
    Wear & performance
    49
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: plum brown

    High confidence· Digital match

    View match
  29. #30 · Make Up For Ever

    Artist Color Pencil Extreme Smudge-Proof Lip Liner

    450 Dramatic Plum
    Shade match 45
    $27SephoraSephoraCosts $17.51 more

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    45
    Finish & visual result
    78
    Wear & performance
    52
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep burgundy

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

MAC Cosmetics Lipglazer Glossy Liner in Nightmoth, against L'Oréal Paris Colour Riche Lip Liner in Truly Burgundy. Every attribute compared, with its share of the score.

ComparedYour shadeTruly BurgundyClosest matchNightmothScore
Shade match60% of overall77
Colour67#7a1c57#6d1240Slight colour differenceColour difference 5.3 (0 is identical)
Depth82Deep / darkDeep / darkSome differenceDepth difference 6.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PlumPlumSameSame colour family
Finish & visual result10% of overall100
Finish100SatinSatinSameSame satin finish
Wear & performance25% of overall · 2 of 4 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision40PencilCreamSome differenceCream rather than pencil
Comfort & suitability5% of overall · 1 of 2 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 68/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Lipglazer Glossy Liner in Nightmoth.

Same or better

  • Same cool undertone
  • Same finish: satin
  • Claims hydration

Different

  • Small colour difference on the swatch
  • Runs deeper
  • Long-wearing longevity instead of not listed
  • Cream format and precision instead of pencil

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptioncool-toned burgundyblackened plum
BaseSilicone-based, high siliconeOil-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Nightmoth

Best price
$25SephoraSephora
Costs $15.51 more

Your shade $9.49 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.