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Milani Keep It Full Nourishing Lip Plumper in Rosewood, product photo from Ulta Beauty
1 of 5 · Product · Ulta Beauty
Milani Keep It Full Nourishing Lip Plumper in Rosewood, texture swatch from Ulta Beauty
2 of 5 · Texture · Ulta Beauty
Milani Keep It Full Nourishing Lip Plumper in Rosewood, colour swatch from Ulta Beauty
3 of 5 · Swatch · Ulta Beauty
Milani Keep It Full Nourishing Lip Plumper, range image 4 from Ulta Beauty
4 of 5 · Whole range · Ulta Beauty
Milani Keep It Full Nourishing Lip Plumper, range image 5 from Ulta Beauty
5 of 5 · Whole range · Ulta Beauty

Official description

mauve

Standardised colour

Mauve · Deep / dark · Cool undertone Details

Price
$11.99Ulta BeautyUlta Beauty

Lowest price $9.87 at Walmart

Where to buy Rosewood (4 stores)

WalmartWalmartBest price$9.87
WalmartView at Walmart
TargetTarget$10.99
TargetView at Target
Ulta BeautyUlta Beauty$11.99
Ulta BeautyView at Ulta Beauty
CVSCVS$12.29
CVSView at CVS

Similar to Milani Keep It Full Nourishing Lip Plumper Rosewood

The closest shade matches and closest overall alternatives in other lip glosses. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with Milani Keep It Full Nourishing Lip Plumper Rosewood, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip liner shades close to this lip gloss's colour, family and depth.

Lipstick

  1. Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick

    Riri

    Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick, shade Riri

    • Very close match
    • Colour match · Mauve · Deep / dark · Cool

    $27

  2. Jane Iredale ColorLuxe Hydrating Cream Lipstick

    Passionfruit

    Jane Iredale ColorLuxe Hydrating Cream Lipstick, shade Passionfruit

    • Very close match
    • Colour match · Pink · Deep / dark · Cool

    $35

Lip liner

  1. Tarte Maracuja Juicy Lip Liner

    Rose Full Bloom

    Tarte Maracuja Juicy Lip Liner, shade Rose Full Bloom

    • Close match
    • Colour match · Rose · Deep / dark · Cool

    $23

  2. Refy Lip Blur Lip Liner

    Berry

    Refy Lip Blur Lip Liner, shade Berry

    • Close match
    • Colour match · Pink · Deep / dark · Cool

    $24

Lip liners slightly deeper than this lip gloss, in the same or a neighbouring colour family, to define the edge.

Lip liner

  1. Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner

    Raisin

    Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Raisin

    • Slightly deeper for definition
    • Combination · Rose · Deep / dark · Neutral

    $22

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. L'Oréal Paris Colour Riche Original Satin Lipstick

    179 Nu Decadent

    L'Oréal Paris Colour Riche Original Satin Lipstick, shade 179 Nu Decadent

    • Contrast: brown with mauve
    • Combination · Brown · Deep / dark · Neutral

    $11.99

  2. MAC Cosmetics M·A·Cximal Silky Matte Lipstick

    Kinda Sexy

    MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Kinda Sexy

    • Contrast: rose with mauve
    • Combination · Rose · Medium · Neutral

    $25

Lip liner

  1. NYX Professional Makeup Slim Lip Pencil Lip Liner

    Mauve

    NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Mauve

    • Contrast: lighter
    • Combination · Mauve · Medium · Cool

    $6

  2. Juvia's Place Luxe Lip Liners

    Lush

    Juvia's Place Luxe Lip Liners, shade Lush

    • Contrast: lighter
    • Combination · Rose · Deep / dark · Neutral

    $13

Rosewood is a sheer gloss: over a lipstick or liner it adds shine and changes the colour a little.

Lipstick

  1. Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick

    Riri

    Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick, shade Riri

    • Close colour to wear under it
    • Colour match · Mauve · Deep / dark · Cool

    $27

  2. Jane Iredale ColorLuxe Hydrating Cream Lipstick

    Passionfruit

    Jane Iredale ColorLuxe Hydrating Cream Lipstick, shade Passionfruit

    • Complementary colour to wear under it
    • Combination · Pink · Deep / dark · Cool

    $35

Lip liner

  1. Tarte Maracuja Juicy Lip Liner

    Rose Full Bloom

    Tarte Maracuja Juicy Lip Liner, shade Rose Full Bloom

    • Complementary colour to wear under it
    • Combination · Rose · Deep / dark · Cool

    $23

  2. Refy Lip Blur Lip Liner

    Berry

    Refy Lip Blur Lip Liner, shade Berry

    • Complementary colour to wear under it
    • Combination · Pink · Deep / dark · Cool

    $24

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#7e363d
L* 32.7 a* 31.9 b* 11.1
Colour family
Mauve
from the description (“mauve”)
Colour depth
Deep / dark
from the swatch colour
Undertone
Cool
from the description (“mauve”)
Colour description
Not listed
not stated
Finish
Not listed
not stated
Transparency
Not listed
not stated
Shimmer
Not listed
not stated

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.