Mauve · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Finish
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip gloss overall.
SephoraYour shade $11.99 at Ulta Beauty
Milk Makeup Odyssey Hydrating Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at Sephora
Ulta Beauty$26View at Ulta BeautyRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $14.01 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
No material differences in the data we have.
Slight colour difference · Shimmer
Ingredients (not scored): 18% ingredient overlap
Retailer shade note: roseberry mauve shimmer
High confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $6.01 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Plum rather than mauve
Close colour · Shimmer
Ingredients (not scored): 6% ingredient overlap
Differences: Plum rather than mauve
Retailer shade note: shimmering plum with gold reflects
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $12.01 moreMatches: Very close colourSame cool undertoneBoth claim non-sticky
Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)
Very close colour
Ingredients (not scored): no ingredient list for one product
Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: Soft Rich Brown
Medium confidence· Digital match
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $14.01 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Brown rather than mauve
Close colour · High shine
Ingredients (not scored): 10% ingredient overlap
Differences: Brown rather than mauve
Retailer shade note: reddish brown
Medium confidence· Digital match
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $31.01 moreMatches: Near-identical swatch colourSame cool undertoneBoth claim hydration
Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)Does not claim non-sticky
Looks identical · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: sheer cherry brown
Medium confidence· Digital match
Yves Saint Laurent Candy Glow Tinted Butter Balm with Maracuja Oil
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraSephoraCosts $11.01 moreMatches: Very close colourSame cool undertoneBoth claim hydration
Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)Does not claim non-sticky
Very close colour · High shine · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: Light Rosy Brown
Medium confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraSephoraCosts $6.01 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: LighterRose rather than mauve
Close colour · High shine
Ingredients (not scored): 6% ingredient overlap
Differences: Lighter · Rose rather than mauve
Retailer shade note: soft rosewood
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty(product price)Costs $14.01 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Plum rather than mauve
Close colour · Shimmer · Sheer
Ingredients (not scored): 18% ingredient overlap
Differences: Plum rather than mauve
Retailer shade note: sheer burgundy shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $6.01 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Lighter
Slight colour difference · High shine
Ingredients (not scored): 6% ingredient overlap
Differences: Lighter
Retailer shade note: mid-tone rosy mauve
High confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty$8 less (67%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Brown rather than mauve
Close colour · High shine
Ingredients (not scored): 0% ingredient overlap
Differences: Brown rather than mauve
Medium confidence· Digital match
Essence Extreme Shine Volume Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beauty$3.99View at Ulta BeautyUlta Beauty$2.99 less (25%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colour
Slight colour difference · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: mauve
Medium confidence· Digital match
e.l.f. Cosmetics Pout Clout Lip Plumping Pen
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$9View at Ulta Beauty
Target$9View at Target
Walgreens$9View at Walgreens
Walmart$9View at Walmart
CVS$9View at CVSUlta Beauty(product price)Costs $14.01 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Pink rather than mauve
Slight colour difference · Shimmer
Ingredients (not scored): 18% ingredient overlap
Differences: Pink rather than mauve
Retailer shade note: rich ruby pink w/shifting blue shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $28.01 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Plum rather than mauveLong-wearing rather than not listed (longevity)
Close colour · High shine · Sheer
Ingredients (not scored): 11% ingredient overlap
Differences: Plum rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: sheer plum
High confidence· Digital match
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta BeautyCosts $11.01 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)
Close colour · Shimmer
Ingredients (not scored): 12% ingredient overlap
Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: shimmering holographic rich brown
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Ulta Beauty$23View at Ulta BeautySephoraCosts $21.01 moreMatches: Both claim non-stickyBoth claim hydration
Differences: Neutral rather than cool undertonePlum rather than mauve
Close colour · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Plum rather than mauve
Retailer shade note: neutral creamy plum
Medium confidence· Digital match
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$33View at SephoraUlta Beauty$33View at Ulta BeautySephoraCosts $11.01 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)
Close colour · Shimmer
Ingredients (not scored): 12% ingredient overlap
Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: sparkling cool taupe brown
High confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautySephoraCosts $9.01 moreMatches: Both claim non-stickyBoth claim hydration
Differences: Warm rather than cool undertoneRose rather than mauve
Close colour · High shine · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than mauve
Retailer shade note: deep rose
Medium confidence· Digital match
Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$21View at SephoraSephoraCosts $30.01 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: DeeperPlum rather than mauveLong-wearing rather than not listed (longevity)
Close colour · Shimmer
Ingredients (not scored): 8% ingredient overlap
Differences: Deeper · Plum rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: A glittery burgundy
High confidence· Digital match
Dior Lip Glow Butter Hydrating Gloss Balm
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $12.01 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Berry rather than mauveLong-wearing rather than not listed (longevity)
Close colour · High shine · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Berry rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: deep berry
Medium confidence· Digital match
MERIT Shade Slick Hydrating Tinted Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $11.01 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)
Slight colour difference · Shimmer
Ingredients (not scored): 12% ingredient overlap
Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: shimmering rich brown
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautySephoraCosts $20.01 moreMatches: Same cool undertoneBoth claim hydration
Differences: Brown rather than mauveDoes not claim non-sticky
Close colour · High shine · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than mauve · Does not claim non-sticky
Retailer shade note: rich chocolate
Medium confidence· Digital match
NARS Afterglow Lip Shine Gloss
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $6.01 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Red rather than mauve
Close colour · High shine
Ingredients (not scored): 6% ingredient overlap
Differences: Red rather than mauve
Retailer shade note: vivid cranberry red
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty(product price)Costs $14.01 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Brown rather than mauve
Slight colour difference · Shimmer
Ingredients (not scored): 18% ingredient overlap
Differences: Brown rather than mauve
Retailer shade note: rich plum brown shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $6.01 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLighter
Slight colour difference · High shine
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: dusty mauve
High confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $11.01 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)
Slight colour difference · High shine · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: Pinky Mauve
Medium confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraAmazon(product price)Price unavailableMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)
Slight colour difference · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$5.97 · out of stockView at WalmartSephoraCosts $12.01 moreMatches: Same cool undertoneBoth claim hydration
Differences: DeeperBrown rather than mauveDoes not claim non-sticky
Close colour · High shine · Sheer
Ingredients (not scored): 14% ingredient overlap
Differences: Deeper · Brown rather than mauve · Does not claim non-sticky
Medium confidence· Digital match
OLEHENRIKSEN Pout Preserve Hydrating Peptide Lip Treatment
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $1 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourDeeperBrown rather than mauve
Slight colour difference
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than mauve
Medium confidence· Digital match
Revlon PhotoReady Instant Plump Serum
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$12.99View at Ulta BeautySephoraCosts $6.01 moreMatches: Both claim non-stickyBoth claim hydration
Differences: Warm rather than cool undertoneBrown rather than mauve
Close colour · High shine
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than mauve
Retailer shade note: rich amber brown
High confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraShowing 12 of 29 matches
Milk Makeup Odyssey Hydrating Lip Oil Gloss in Trek, against Milani Keep It Full Nourishing Lip Plumper in Rosewood. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milk Makeup Odyssey Hydrating Lip Oil Gloss in Trek.
Weighted ingredient similarity 3%. Ingredients only affect results through the filters.
SephoraYour shade $11.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
