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Keep It Full Nourishing Lip Plumper 07 Almost Natural dupes and alternatives Milani

Nude · Neutral · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

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30 matches

Closest shade matchClosest overall alternative: Kosas Wet Lip Oil Plumping Peptide Lip Treatment Gloss Unhooked

The equivalent shade and the most similar lip gloss overall.

Your shade
Milani
07 Almost NaturalChange shade
Colour family, undertone and depth: Nude · Neutral · Light
Finish and opacity: Sheer
The match
Kosas
Unhooked
Colour family, undertone and depth: Nude · Neutral · Light
Finish and opacity: High shine
Overall match
78out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
50
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
100
Shade match
96out of 100
Colour
93
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$25SephoraSephora
Costs $5.01 more

Your shade $19.99 at Walmart

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Lancôme

    Juicy Tubes Original Lip Gloss

    09 Hallucination
    Shade match 93
    $25Ulta BeautyUlta BeautyCosts $5.01 more

    Matches: Near-identical swatch colourBoth claim hydration

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Looks identical · Shimmer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: golden nude shimmer

    Medium confidence· Digital match

    View match
  2. #3 · Revlon

    Super Lustrous Glimmer Gloss

    Happy Hour
    Shade match 84
    $11.99Ulta BeautyUlta Beauty$8 less (40%)

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Warm rather than neutral undertone

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than neutral undertone

    Medium confidence· Digital match

    View match
  3. #4 · Summer Fridays

    Dream Lip Oil for Moisturizing Sheer Coverage

    Bare Sand
    Shade match 86
    $26SephoraSephoraCosts $6.01 more

    Matches: Same neutral undertoneBoth claim non-stickyBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: a nourishing touch of sheer neutral sand

    Medium confidence· Digital match

    View match
  4. #5 · Tarte

    Maracuja Juicy Shift

    Peachy Beige
    Shade match 86
    $27SephoraSephoraCosts $7.01 more

    Matches: Very close colourBoth claim non-stickyBoth claim hydration

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: peachy beige

    Medium confidence· Digital match

    View match
  5. #6 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    GIMME SPACE
    Shade match 85
    $23Ulta BeautyUlta BeautyCosts $3.01 more

    Matches: Very close colourBoth claim non-stickyBoth claim hydration

    Differences: Warm rather than neutral undertoneBrown rather than nudeLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Shimmer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Warm rather than neutral undertone · Brown rather than nude · Long-wearing rather than not listed (longevity)

    Retailer shade note: shimmering holographic rosy bronze

    Medium confidence· Digital match

    View match
  6. #7 · L.A. Girl

    Lumilicious Luminous Lip Gloss

    Champagne
    Shade match 81
    $7Ulta BeautyUlta Beauty$12.99 less (65%)

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Warm rather than neutral undertone

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than neutral undertone

    Medium confidence· Digital match

    View match
  7. #8 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    12 Honeymoon
    Shade match 84
    $40SephoraSephoraCosts $20.01 more

    Matches: Very close colourBoth claim non-stickyBoth claim hydration

    Differences: Warm rather than neutral undertoneBrown rather than nudeLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Shimmer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than neutral undertone · Brown rather than nude · Long-wearing rather than not listed (longevity)

    Retailer shade note: rose-pink copper shimmer

    Medium confidence· Digital match

    View match
  8. #9 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    740 Blingtastic!
    Shade match 80
    $9.98WalmartWalmart$10.01 less (50%)

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Warm rather than neutral undertone

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than neutral undertone

    Medium confidence· Digital match

    View match
  9. #10 · NYX Professional Makeup

    Butter Gloss Non-Sticky Lip Gloss

    Madeleine
    Shade match 80
    $6Ulta BeautyUlta Beauty(product price)$13.99 less (70%)

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: mid-tone nude

    Medium confidence· Digital match

    View match
  10. #11 · Gisou

    Honey Infused Hydrating Lip Oil

    Glazed Plum
    Shade match 79
    $28SephoraSephoraCosts $8.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: Sheer Nude Shimmer

    Medium confidence· Digital match

    View match
  11. #12 · Kosas

    Wet Lip Oil Plumping Peptide Lip Treatment Gloss

    Unzipped
    Shade match 74
    $25SephoraSephoraCosts $5.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: DeeperWarm rather than neutral undertone

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 11% ingredient overlap

    Differences: Deeper · Warm rather than neutral undertone

    Retailer shade note: milky pink champagne

    Medium confidence· Digital match

    View match
  12. #13 · Dior

    Addict Lip Maximizer Plumping Gloss

    013 Beige
    Shade match 80
    $42SephoraSephoraCosts $22.01 more

    Matches: Both claim hydration

    Differences: Cool rather than neutral undertoneDoes not claim non-sticky

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than neutral undertone · Does not claim non-sticky

    Retailer shade note: a sheer nude beige

    Medium confidence· Digital match

    View match
  13. #14 · Armani Beauty

    Prisma Glass Hydrating Lip Gloss with Squalane

    07 Nude Glow
    Shade match 79
    $40SephoraSephoraCosts $20.01 more

    Matches: Both claim hydration

    Differences: Warm rather than neutral undertoneDoes not claim non-sticky

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than neutral undertone · Does not claim non-sticky

    Retailer shade note: taupe with nude pearls

    Medium confidence· Digital match

    View match
  14. #15 · Pat McGrath Labs

    Lust: Gloss

    Bronze Divinity
    Shade match 73
    $29SephoraSephoraCosts $9.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Warm rather than neutral undertoneRose rather than nude

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 38% ingredient overlap

    Differences: Warm rather than neutral undertone · Rose rather than nude

    Retailer shade note: bronzed rose with gold and pink pearl

    Medium confidence· Digital match

    View match
  15. #16 · MAC Cosmetics

    Lipglass Air Non-Sticky Lipgloss

    Behaved
    Shade match 73
    $25Ulta BeautyUlta Beauty(product price)Costs $5.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: light beige

    Medium confidence· Digital match

    View match
  16. #17 · Patrick Ta

    Major Volume Plumping Lip Gloss

    Superficial
    Shade match 81
    $26SephoraSephoraCosts $6.01 more

    Matches: Both claim hydration

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: sheer beige

    Medium confidence· Digital match

    View match
  17. #18 · Morphe

    Dripglass Glazed High Shine Lip Gloss

    Polished Peach
    Shade match 72
    $13Ulta BeautyUlta Beauty$6.99 less (35%)

    Matches: Both claim non-stickyBoth claim hydration

    Differences: DeeperWarm rather than neutral undertone

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Deeper · Warm rather than neutral undertone

    Retailer shade note: peachy nude

    Medium confidence· Digital match

    View match
  18. #19 · Buxom

    Full-On Plumping Lip Polish

    Samantha
    Shade match 71
    $26Ulta BeautyUlta Beauty(product price)Costs $6.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: DeeperWarm rather than neutral undertone

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Deeper · Warm rather than neutral undertone

    Retailer shade note: peachy beige shimmer

    Medium confidence· Digital match

    View match
  19. #20 · Kylie Cosmetics

    Supple Kiss Lip Glaze Lip Gloss

    Like Magic
    Shade match 76
    $21Ulta BeautyUlta BeautyCosts $1.01 more

    Matches: Both claim hydration

    Differences: Warm rather than neutral undertoneDoes not claim non-sticky

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Shimmer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than neutral undertone · Does not claim non-sticky

    Retailer shade note: crystal pearl

    Medium confidence· Digital match

    View match
  20. #21 · Huda Beauty

    Faux Filler Shiny Non-Sticky Lip Gloss

    MidCealer
    Shade match 70
    $21SephoraSephoraCosts $1.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourWarm rather than neutral undertone

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than neutral undertone

    Retailer shade note: caramel nude

    Medium confidence· Digital match

    View match
  21. #22 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    Coconuts About You
    Shade match 70
    $11.99Ulta BeautyUlta Beauty$8 less (40%)

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLighterCool rather than neutral undertone

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Sheer tint · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than neutral undertone

    Retailer shade note: sheer nude tint

    Medium confidence· Digital match

    View match
  22. #23 · MAC Cosmetics

    Lipglass Air Non-Sticky Lipgloss

    Behave
    Shade match 69
    $25SephoraSephoraCosts $5.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: LighterWarm rather than neutral undertone

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Warm rather than neutral undertone

    Retailer shade note: light beige

    Medium confidence· Digital match

    View match
  23. #24 · NYX Professional Makeup

    Butter Gloss Non-Sticky Lip Gloss

    Madeline
    Shade match 72
    $5.99WalgreensWalgreens$14 less (70%)

    Matches: Both claim non-stickyBoth claim hydration

    Differences: DeeperWarm rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Deeper · Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  24. #25 · Anastasia Beverly Hills

    Universal Luminous Tinted Lip Gloss

    Peachy Nude
    Shade match 77
    $23Ulta BeautyUlta BeautyCosts $3.01 more

    Matches: Both claim non-sticky

    Differences: Warm rather than neutral undertonePeach rather than nudeLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than neutral undertone · Peach rather than nude · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: dazzling golden peach

    Medium confidence· Digital match

    View match
  25. #26 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Champ Stamp Fantasy
    Shade match 71
    $23SephoraSephoraCosts $3.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: LighterWarm rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Lighter · Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: shimmering holographic gold pearl

    Medium confidence· Digital match

    View match
  26. #27 · Tarte

    Maracuja Juicy Shift

    White Peach
    Shade match 70
    $27SephoraSephoraCosts $7.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Warm rather than neutral undertonePink rather than nudeLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than neutral undertone · Pink rather than nude · Long-wearing rather than not listed (longevity)

    Retailer shade note: light peachy pink

    Medium confidence· Digital match

    View match
  27. #28 · Pat McGrath Labs

    Lust: Gloss

    Sunset Rose
    Shade match 67
    $29SephoraSephoraCosts $9.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Warm rather than neutral undertoneRose rather than nude

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 38% ingredient overlap

    Differences: Warm rather than neutral undertone · Rose rather than nude

    Retailer shade note: warm rose with golden pearl

    Medium confidence· Digital match

    View match
  28. #29 · Tarte

    Maracuja Vegan Juicy Lip Balm

    Grapefruit
    Shade match 66
    $27SephoraSephoraCosts $7.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourWarm rather than neutral undertone

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than neutral undertone

    Retailer shade note: peachy nude

    Medium confidence· Digital match

    View match
  29. #30 · Sephora Collection

    Outrageous Plump Hydrating Lip Gloss

    08 Sparkling Dawn
    Shade match 71
    $15SephoraSephora$4.99 less (25%)

    Matches: Both claim hydration

    Differences: DeeperCool rather than neutral undertoneDoes not claim non-sticky

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Deeper · Cool rather than neutral undertone · Does not claim non-sticky

    Retailer shade note: shimmer nude

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Kosas Wet Lip Oil Plumping Peptide Lip Treatment Gloss in Unhooked, against Milani Keep It Full Nourishing Lip Plumper in 07 Almost Natural. Every attribute compared, with its share of the score.

ComparedYour shade07 Almost NaturalClosest matchUnhookedScore
Shade match50% of overall96
Colour93#dd9e90#d89e94Very close colourColour difference 1.8 (0 is identical)
Depth99LightLightSameDepth difference 0.6 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family100NudeNudeSameSame colour family
Finish & visual result25% of overall · none of 3 comparable50
Shinenot comparableNot listedHigh shineNot listed for eitherA shine level not listed for one product
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall · none of 1 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 78/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Wet Lip Oil Plumping Peptide Lip Treatment Gloss in Unhooked.

Same or better

  • Very close colour
  • Same neutral undertone
  • Both claim non-sticky
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionNot listedcreamy rosy beige
FormatWandOil
Baseno siliconeOil-based, moderate silicone
FragranceListed (limonene)Listed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy Unhooked

Best price
$25SephoraSephora
Costs $5.01 more

Your shade $19.99 at Walmart

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.