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Keep It Full Nourishing Lip Plumper Soft Rose dupes and alternatives Milani

Rose · Warm · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

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30 matches

Closest shade matchClosest overall alternative: Saie Glossybounce High-Shine Hydrating Lip Gloss Oil Dip

The equivalent shade and the most similar lip gloss overall.

Your shade
Milani
Soft RoseChange shade
Colour family, undertone and depth: Rose · Warm · Light
Finish and opacity: Sheer
The match
Saie
Dip
Colour family, undertone and depth: Rose · Warm · Light
Finish and opacity: High shine · Sheer
Overall match
76out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
50
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
100
Shade match
91out of 100
Colour
85
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $12.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Buxom

    Full-On Plumping Lip Polish

    Celeste
    Shade match 87
    $26Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Very close colourSame warm undertoneBoth claim non-sticky

    Differences: Nude rather than rose

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · Shimmer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Nude rather than rose

    Retailer shade note: peachy beige sparkle

    Medium confidence· Digital match

    View match
  2. #3 · Buxom

    Full-On Plumping Lip Polish

    Sandy
    Shade match 87
    $26Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Very close colourSame warm undertoneBoth claim non-sticky

    Differences: Pink rather than rose

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · Shimmer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Pink rather than rose

    Retailer shade note: nude pink shimmer

    Medium confidence· Digital match

    View match
  3. #4 · ILIA

    Balmy Tint Hydrating Lip Balm

    Hold Me
    Shade match 90
    $29SephoraSephoraCosts $17.01 more

    Matches: Very close colourSame warm undertoneBoth claim hydration

    Differences: Nude rather than roseDoes not claim non-sticky

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Nude rather than rose · Does not claim non-sticky

    Retailer shade note: warm peachy nude

    Medium confidence· Digital match

    View match
  4. #5 · Anastasia Beverly Hills

    Kiss Theory Hydrating Glossy Shine Lip Balm

    Sugarcoat
    Shade match 83
    $18SephoraSephoraCosts $6.01 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Nude rather than rose

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 6% ingredient overlap

    Differences: Nude rather than rose

    Retailer shade note: pale peachy-pink nude

    Medium confidence· Digital match

    View match
  5. #6 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    760 Snow Place Like Home
    Shade match 82
    $9.98WalmartWalmart$2.01 less (17%)

    Matches: Very close colourBoth claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertoneNude rather than rose

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Nude rather than rose

    Medium confidence· Digital match

    View match
  6. #7 · Chanel

    ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss

    452 BAROQUE
    Shade match 84
    $45Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  7. #8 · Laneige

    Glaze Craze Tinted Polypeptide Lip Serum Treatment

    Maple Glaze
    Shade match 85
    $22SephoraSephoraCosts $10.01 more

    Matches: Same warm undertoneBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: Rosy Maple

    Medium confidence· Digital match

    View match
  8. #9 · Kaja

    Juicy Glass Instant Hydrating & Plumping Lip Gloss

    Fig Smoothie
    Shade match 79
    $18SephoraSephoraCosts $6.01 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Deeper

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  9. #10 · Bobbi Brown

    Crushed Oil-Infused Tinted Lip Gloss

    Bare Sparkle
    Shade match 79
    $33SephoraSephoraCosts $21.01 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Nude rather than rose

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Nude rather than rose

    Retailer shade note: pearlescent champagne with pops of gold and copper pearl

    Medium confidence· Digital match

    View match
  10. #11 · Bobbi Brown

    Crushed Oil-Infused Tinted Lip Gloss

    In The Buff
    Shade match 78
    $33SephoraSephoraCosts $21.01 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Lighter

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter

    Retailer shade note: beige rose

    Medium confidence· Digital match

    View match
  11. #12 · Milk Makeup

    Odyssey Hydrating Lip Oil Gloss

    Soul Search
    Shade match 78
    $26SephoraSephoraCosts $14.01 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Pink rather than rose

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Pink rather than rose

    Retailer shade note: light pink shimmer

    Medium confidence· Digital match

    View match
  12. #13 · Kylie Cosmetics

    Supple Kiss Lip Glaze Lip Gloss

    Rose Bloom
    Shade match 84
    $21Ulta BeautyUlta BeautyCosts $9.01 more

    Matches: Same warm undertoneBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: rosewood

    Medium confidence· Digital match

    View match
  13. #14 · Clarins

    Lip Perfector Peptide-Plumping Lip Gloss

    16 Intense Rosebud
    Shade match 77
    $30Ulta BeautyUlta BeautyCosts $18.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Cool rather than warm undertone

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Cool rather than warm undertone

    Retailer shade note: cool rose

    Medium confidence· Digital match

    View match
  14. #15 · Kylie Cosmetics

    Supple Kiss Lip Glaze Lip Gloss

    Nude Kiss
    Shade match 82
    $21Ulta BeautyUlta BeautyCosts $9.01 more

    Matches: Same warm undertoneBoth claim hydration

    Differences: Nude rather than roseDoes not claim non-sticky

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Nude rather than rose · Does not claim non-sticky

    Retailer shade note: light pink beige

    Medium confidence· Digital match

    View match
  15. #16 · Maybelline

    Lifter Gloss with Hyaluronic Acid

    Moon
    Shade match 81
    $12.99Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same warm undertoneBoth claim hydration

    Differences: Pink rather than roseDoes not claim non-sticky

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than rose · Does not claim non-sticky

    Retailer shade note: nude pink with multicoloured pearl

    Medium confidence· Digital match

    View match
  16. #17 · Kylie Cosmetics

    High Gloss

    703 Dolce K
    Shade match 80
    $21Ulta BeautyUlta Beauty(product price)Costs $9.01 more

    Matches: Same warm undertoneBoth claim non-sticky

    Differences: Nude rather than roseDoes not claim hydration

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 16% ingredient overlap

    Differences: Nude rather than rose · Does not claim hydration

    Retailer shade note: nude

    Medium confidence· Digital match

    View match
  17. #18 · NYX Professional Makeup

    Butter Gloss Non-Sticky Lip Gloss

    Sugar High
    Shade match 77
    $6Ulta BeautyUlta Beauty(product price)$5.99 less (50%)

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Nude rather than roseLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Nude rather than rose · Long-wearing rather than not listed (longevity)

    Retailer shade note: peachy light nude

    Medium confidence· Digital match

    View match
  18. #19 · Buxom

    Full-On Plumping Lip Polish

    Katie
    Shade match 74
    $26Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Peach rather than rose

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Peach rather than rose

    Retailer shade note: sheer peach w/opal shimmer

    Medium confidence· Digital match

    View match
  19. #20 · Pat McGrath Labs

    Lust: Gloss

    Nude Venus
    Shade match 74
    $29Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Nude rather than rose

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 38% ingredient overlap

    Differences: Nude rather than rose

    Retailer shade note: warm pink nude with gold pearl

    Medium confidence· Digital match

    View match
  20. #21 · NYX Professional Makeup

    Butter Gloss Non-Sticky Lip Gloss

    Praline
    Shade match 76
    $6Ulta BeautyUlta Beauty$5.99 less (50%)

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertoneNude rather than roseLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Nude rather than rose · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep nude

    Medium confidence· Digital match

    View match
  21. #22 · Bobbi Brown

    Crushed Oil-Infused Tinted Lip Gloss

    Free Spirit
    Shade match 73
    $33SephoraSephoraCosts $21.01 more

    Matches: Very close colourBoth claim non-stickyBoth claim hydration

    Differences: Cool rather than warm undertoneNude rather than rose

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than warm undertone · Nude rather than rose

    Retailer shade note: lush pink beige

    Medium confidence· Digital match

    View match
  22. #23 · Buxom

    Full-On Plumping Lip Polish

    Samantha
    Shade match 73
    $26Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: LighterNude rather than rose

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Lighter · Nude rather than rose

    Retailer shade note: peachy beige shimmer

    Medium confidence· Digital match

    View match
  23. #24 · Fenty Beauty

    Gloss Bomb Heat Universal Lip Luminizer + Plumper

    Fu$$y
    Shade match 73
    $26SephoraSephoraCosts $14.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertonePink rather than rose

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Pink rather than rose

    Retailer shade note: sheer pink

    Medium confidence· Digital match

    View match
  24. #25 · Sephora Collection

    Outrageous Plump Hydrating Lip Gloss

    02 XXL Nude
    Shade match 79
    $15SephoraSephoraCosts $3.01 more

    Matches: Both claim hydration

    Differences: Neutral rather than warm undertoneNude rather than roseDoes not claim non-sticky

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Nude rather than rose · Does not claim non-sticky

    Retailer shade note: shimmer free nude

    Medium confidence· Digital match

    View match
  25. #26 · Buxom

    Full-On Plumping Lip Polish

    Clair
    Shade match 72
    $26Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Very close colourBoth claim non-stickyBoth claim hydration

    Differences: Cool rather than warm undertoneMauve rather than rose

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · Shimmer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Cool rather than warm undertone · Mauve rather than rose

    Retailer shade note: pinky mauve w/golden shimmer

    Medium confidence· Digital match

    View match
  26. #27 · Buxom

    Full-On Plumping Lip Polish

    Amber
    Shade match 72
    $26Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Peach rather than rose

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Peach rather than rose

    Retailer shade note: light peach w/golden shimmer

    Medium confidence· Digital match

    View match
  27. #28 · Maybelline

    Lifter Gloss with Hyaluronic Acid

    Stone
    Shade match 78
    $12.99Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same warm undertoneBoth claim hydration

    Differences: Nude rather than roseDoes not claim non-sticky

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than rose · Does not claim non-sticky

    Retailer shade note: rosey nude cream

    Medium confidence· Digital match

    View match
  28. #29 · e.l.f. Cosmetics

    Pout Clout Lip Plumping Pen

    Pinky Out
    Shade match 71
    $9Ulta BeautyUlta Beauty$2.99 less (25%)

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourPink rather than rose

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than rose

    Retailer shade note: light nude pink

    Medium confidence· Digital match

    View match
  29. #30 · NYX Professional Makeup

    Duck Plump High Pigment Lip Plumping Gloss

    Bangin' Bare
    Shade match 83
    $13Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Very close colour

    Differences: Neutral rather than warm undertoneNude rather than roseDoes not claim non-sticky

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    40

    Very close colour · High shine · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Nude rather than rose · Does not claim non-sticky · Does not claim hydration

    Retailer shade note: neutral nude

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Saie Glossybounce High-Shine Hydrating Lip Gloss Oil in Dip, against Milani Keep It Full Nourishing Lip Plumper in Soft Rose. Every attribute compared, with its share of the score.

ComparedYour shadeSoft RoseClosest matchDipScore
Shade match50% of overall91
Colour85#c17c75#c0786aClose colourColour difference 3.0 (0 is identical)
Depth97LightLightSameDepth difference 1.8 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100RoseRoseSameSame colour family
Finish & visual result25% of overall · none of 3 comparable50
Shinenot comparableNot listedHigh shineNot listed for eitherA shine level not listed for one product
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall · none of 1 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 76/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Saie Glossybounce High-Shine Hydrating Lip Gloss Oil in Dip.

Same or better

  • Same warm undertone
  • Both claim non-sticky
  • Both claim hydration

Different

  • Small colour difference on the swatch

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionNot listeddusty rose
FormatWandNot listed
Baseno siliconeOil-based, no silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy Dip

Best price
$24SephoraSephora
Costs $12.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.