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Lowest price $9.87 at Walmart
Where to buy Soft Rose (5 stores)
Similar to Milani Keep It Full Nourishing Lip Plumper Soft Rose
The closest shade matches and closest overall alternatives in other lip glosses. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Milani Keep It Full Nourishing Lip Plumper Soft Rose, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip liner shades close to this lip gloss's colour, family and depth.
Lipstick
Captivated
Maybelline Super Stay Vinyl Ink Liquid Lipcolor, shade Captivated
- Very close match
- Colour match · Nude · Light · Neutral
$13.99
Blaz'D Donut
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick, shade Blaz'D Donut
- Very close match
- Colour match · Nude · Light · Neutral
$27
Lip liner
Rosey Cheeks
Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip, shade Rosey Cheeks
- Very close match
- Colour match · Rose · Light · Warm
$13
Pinky Swear
e.l.f. Cosmetics Cream Glide Lip Liner, shade Pinky Swear
- Very close match
- Colour match · Pink · Light · Warm
$2
Lip liners slightly deeper than this lip gloss, in the same or a neighbouring colour family, to define the edge.
Lip liner

Werked Up
Milk Makeup Line + Fill Lip Liner and Allover Lip Color, shade Werked Up
- Slightly deeper for definition
- Combination · Rose · Medium · Warm
$22

Pecan - deep warm maroon
Summer Fridays SoftLine Lip Liner Creamy Sculpting Lip Pencil, shade Pecan - deep warm maroon
- Slightly deeper for definition
- Combination · Rose · Medium · Warm
$20
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
Cosmos
Revlon Super Lustrous Ultra Lipstick, shade Cosmos
- Contrast: pink with rose
- Combination · Pink · Medium · Neutral
$15.99
Peach Fuzz
L'Oréal Paris Colour Riche Original Satin Lipstick, shade Peach Fuzz
- Contrast: pink with rose
- Combination · Pink · Light · Warm
$12.49
Lip liner

Irresistible
Tom Ford Runway Matte Lip Liner Pencil for Sculpted Definition, shade Irresistible
- Contrast: nude with rose
- Combination · Nude · Light · Warm
$47
Sandstorm
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Sandstorm
- Contrast: nude with rose
- Combination · Nude · Medium · Neutral
$6
Soft Rose is a sheer gloss: over a lipstick or liner it adds shine and changes the colour a little.
Lipstick
Captivated
Maybelline Super Stay Vinyl Ink Liquid Lipcolor, shade Captivated
- Complementary colour to wear under it
- Combination · Nude · Light · Neutral
$13.99
Blaz'D Donut
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick, shade Blaz'D Donut
- Complementary colour to wear under it
- Combination · Nude · Light · Neutral
$27
Lip liner
Rosey Cheeks
Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip, shade Rosey Cheeks
- Close colour to wear under it
- Colour match · Rose · Light · Warm
$13
Pinky Swear
e.l.f. Cosmetics Cream Glide Lip Liner, shade Pinky Swear
- Complementary colour to wear under it
- Combination · Pink · Light · Warm
$2
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #c17c75
- L* 59.0 a* 26.0 b* 15.0
- Colour family
- Rose
- from the shade name (“rose”)
- Colour depth
- Light
- from the swatch colour
- Undertone
- Warm
- from the swatch colour
- Colour description
- Not listed
- not stated
- Finish
- Not listed
- not stated
- Transparency
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (12)
Milani Keep It Full Nourishing Lip Plumper- Rosewoodmauve
- Soft RoseNo retailer description(this shade)
- ChampagneNo retailer description
- Prismatic PeachNo retailer description
- LuminosoNo retailer description
- Sparkling Pinkpink shimmer
- Nude Shimmerbronze shimmer
- MoonlightNo retailer description
- Gold DustNo retailer description
- Tropical ShineNo retailer description
- 06 Bare PinkNo retailer description
- 07 Almost NaturalNo retailer description