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Milani Keep It Full Nourishing Lip Plumper in Soft Rose, product photo from Ulta Beauty
1 of 8 · Product · Ulta Beauty
Milani Keep It Full Nourishing Lip Plumper in Soft Rose, texture swatch from Ulta Beauty
2 of 8 · Texture · Ulta Beauty
Milani Keep It Full Nourishing Lip Plumper in Soft Rose, colour swatch from Ulta Beauty
3 of 8 · Swatch · Ulta Beauty
Milani Keep It Full Nourishing Lip Plumper in Soft Rose, image 4 from Ulta Beauty
4 of 8 · Shown for Soft Rose · Ulta Beauty
Milani Keep It Full Nourishing Lip Plumper in Soft Rose, image 5 from Ulta Beauty
5 of 8 · Shown for Soft Rose · Ulta Beauty
Milani Keep It Full Nourishing Lip Plumper in Soft Rose, image 6 from Ulta Beauty
6 of 8 · Shown for Soft Rose · Ulta Beauty
Milani Keep It Full Nourishing Lip Plumper, range image 7 from Ulta Beauty
7 of 8 · Whole range · Ulta Beauty
Milani Keep It Full Nourishing Lip Plumper, range image 8 from Ulta Beauty
8 of 8 · Whole range · Ulta Beauty
All 8 images

Official description

No official description

Standardised colour

Rose · Light · Warm undertone Details

Price
$11.99Ulta BeautyUlta Beauty

Lowest price $9.87 at Walmart

Where to buy Soft Rose (5 stores)

WalmartWalmartBest price$9.87
WalmartView at Walmart
TargetTarget$10.99
TargetView at Target
Ulta BeautyUlta Beauty$11.99
Ulta BeautyView at Ulta Beauty
CVSCVS$12.29
CVSView at CVS
WalgreensWalgreens$12.49
WalgreensView at Walgreens
WalmartWalmart$39.48
WalmartView at Walmart

Similar to Milani Keep It Full Nourishing Lip Plumper Soft Rose

The closest shade matches and closest overall alternatives in other lip glosses. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with Milani Keep It Full Nourishing Lip Plumper Soft Rose, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip liner shades close to this lip gloss's colour, family and depth.

Lipstick

  1. Maybelline Super Stay Vinyl Ink Liquid Lipcolor

    Captivated

    Maybelline Super Stay Vinyl Ink Liquid Lipcolor, shade Captivated

    • Very close match
    • Colour match · Nude · Light · Neutral

    $13.99

  2. Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick

    Blaz'D Donut

    Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick, shade Blaz'D Donut

    • Very close match
    • Colour match · Nude · Light · Neutral

    $27

Lip liner

  1. Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip

    Rosey Cheeks

    Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip, shade Rosey Cheeks

    • Very close match
    • Colour match · Rose · Light · Warm

    $13

  2. e.l.f. Cosmetics Cream Glide Lip Liner

    Pinky Swear

    e.l.f. Cosmetics Cream Glide Lip Liner, shade Pinky Swear

    • Very close match
    • Colour match · Pink · Light · Warm

    $2

Lip liners slightly deeper than this lip gloss, in the same or a neighbouring colour family, to define the edge.

Lip liner

  1. Milk Makeup Line + Fill Lip Liner and Allover Lip Color

    Werked Up

    Milk Makeup Line + Fill Lip Liner and Allover Lip Color, shade Werked Up

    • Slightly deeper for definition
    • Combination · Rose · Medium · Warm

    $22

  2. Summer Fridays SoftLine Lip Liner Creamy Sculpting Lip Pencil

    Pecan - deep warm maroon

    Summer Fridays SoftLine Lip Liner Creamy Sculpting Lip Pencil, shade Pecan - deep warm maroon

    • Slightly deeper for definition
    • Combination · Rose · Medium · Warm

    $20

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. Revlon Super Lustrous Ultra Lipstick

    Cosmos

    Revlon Super Lustrous Ultra Lipstick, shade Cosmos

    • Contrast: pink with rose
    • Combination · Pink · Medium · Neutral

    $15.99

  2. L'Oréal Paris Colour Riche Original Satin Lipstick

    Peach Fuzz

    L'Oréal Paris Colour Riche Original Satin Lipstick, shade Peach Fuzz

    • Contrast: pink with rose
    • Combination · Pink · Light · Warm

    $12.49

Lip liner

  1. Tom Ford Runway Matte Lip Liner Pencil for Sculpted Definition

    Irresistible

    Tom Ford Runway Matte Lip Liner Pencil for Sculpted Definition, shade Irresistible

    • Contrast: nude with rose
    • Combination · Nude · Light · Warm

    $47

  2. NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Sandstorm

    NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Sandstorm

    • Contrast: nude with rose
    • Combination · Nude · Medium · Neutral

    $6

Soft Rose is a sheer gloss: over a lipstick or liner it adds shine and changes the colour a little.

Lipstick

  1. Maybelline Super Stay Vinyl Ink Liquid Lipcolor

    Captivated

    Maybelline Super Stay Vinyl Ink Liquid Lipcolor, shade Captivated

    • Complementary colour to wear under it
    • Combination · Nude · Light · Neutral

    $13.99

  2. Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick

    Blaz'D Donut

    Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick, shade Blaz'D Donut

    • Complementary colour to wear under it
    • Combination · Nude · Light · Neutral

    $27

Lip liner

  1. Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip

    Rosey Cheeks

    Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip, shade Rosey Cheeks

    • Close colour to wear under it
    • Colour match · Rose · Light · Warm

    $13

  2. e.l.f. Cosmetics Cream Glide Lip Liner

    Pinky Swear

    e.l.f. Cosmetics Cream Glide Lip Liner, shade Pinky Swear

    • Complementary colour to wear under it
    • Combination · Pink · Light · Warm

    $2

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#c17c75
L* 59.0 a* 26.0 b* 15.0
Colour family
Rose
from the shade name (“rose”)
Colour depth
Light
from the swatch colour
Undertone
Warm
from the swatch colour
Colour description
Not listed
not stated
Finish
Not listed
not stated
Transparency
Not listed
not stated
Shimmer
Not listed
not stated

Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.