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Keep It Full Nourishing Lip Plumper Luminoso dupes and alternatives Milani

Pink · Warm · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade matchClosest overall alternative: Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil 'N Gloss Fu$$Y

The equivalent shade and the most similar lip gloss overall.

Your shade
Milani
LuminosoChange shade
Colour family, undertone and depth: Pink · Warm · Light
Finish and opacity: Sheer
The match
Fenty Beauty
Fu$$Y
Colour family, undertone and depth: Pink · Warm · Light
Finish and opacity: Shimmer · Sheer
Overall match
78out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
50
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
100
Shade match
96out of 100
Colour
94
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$26SephoraSephora
Costs $14.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Milk Makeup

    Odyssey Hydrating Lip Oil Gloss

    Soul Search
    Shade match 95
    $26SephoraSephoraCosts $14.01 more

    Matches: Very close colourSame warm undertoneBoth claim non-sticky

    No material differences in the data we have.

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · Shimmer · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Retailer shade note: light pink shimmer

    Medium confidence· Digital match

    View match
  2. #3 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    03 Mellow Mallow
    Shade match 96
    $40SephoraSephoraCosts $28.01 more

    Matches: Very close colourSame warm undertoneBoth claim non-sticky

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · High shine

    Ingredients (not scored): 11% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: warm rose pink

    Medium confidence· Digital match

    View match
  3. #4 · Huda Beauty

    Faux Filler Shiny Non-Sticky Lip Gloss

    Sugar Baby
    Shade match 93
    $21SephoraSephoraCosts $9.01 more

    Matches: Very close colourSame warm undertoneBoth claim non-sticky

    No material differences in the data we have.

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · High shine · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Retailer shade note: light pink

    Medium confidence· Digital match

    View match
  4. #5 · NARS

    Afterglow Lip Shine Gloss

    Orgasm
    Shade match 96
    $32SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame warm undertoneBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: peachy pink with golden shimmer

    Medium confidence· Digital match

    View match
  5. #6 · Maybelline

    Lifter Gloss with Hyaluronic Acid

    Moon
    Shade match 95
    $12.99Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame warm undertoneBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: nude pink with multicoloured pearl

    Medium confidence· Digital match

    View match
  6. Shade match 94
    $26SephoraSephoraCosts $14.01 more

    Matches: Very close colourSame warm undertoneBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  7. #8 · R.E.M. Beauty

    On Your Collar Plumping Lipgloss

    7 Rings
    Shade match 85
    $22Ulta BeautyUlta BeautyCosts $10.01 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: warm pink shimmer

    Medium confidence· Digital match

    View match
  8. #9 · Maybelline

    Lifter Gloss with Hyaluronic Acid

    Silk
    Shade match 90
    $12.99Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame warm undertoneBoth claim hydration

    Differences: Mauve rather than pinkDoes not claim non-sticky

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Mauve rather than pink · Does not claim non-sticky

    Retailer shade note: warm mauve with gold pearl

    Medium confidence· Digital match

    View match
  9. #10 · Clarins

    Lip Perfector Peptide-Plumping Lip Gloss

    05 Candy Shimmer
    Shade match 84
    $30SephoraSephoraCosts $18.01 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Retailer shade note: warm pink

    Medium confidence· Digital match

    View match
  10. #11 · Gisou

    Honey Infused Hydrating Lip Oil

    SKU 3015542
    Shade match 87
    $35SephoraSephoraCosts $23.01 more

    Matches: Very close colourBoth claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · High shine

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  11. #12 · RMS Beauty

    Liplights Cream Lip Gloss

    Crush
    Shade match 85
    $30Ulta BeautyUlta BeautyCosts $18.01 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: modern dusty pink

    Medium confidence· Digital match

    View match
  12. #13 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    Daylight Pink
    Shade match 81
    $11.99CVSCVSSame price

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone

    Medium confidence· Digital match

    View match
  13. #14 · L'Oréal Paris

    Glow Paradise Lip Balm-in-Gloss

    50 Feathery Fleur
    Shade match 96
    $12.99Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame warm undertone

    Differences: Long-wearing rather than not listed (longevity)Does not claim non-stickyDoes not claim hydration

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 9% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim non-sticky · Does not claim hydration

    Retailer shade note: deep nude pink

    Medium confidence· Digital match

    View match
  14. #15 · Dior

    Addict Lip Glow Balm

    075 Gummy Warm Undertone
    Shade match 86
    $42SephoraSephoraCosts $30.01 more

    Matches: Same warm undertoneBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: a candy pink

    Medium confidence· Digital match

    View match
  15. #16 · Summer Fridays

    Dream Lip Oil for Moisturizing Sheer Coverage

    Rose Bud
    Shade match 83
    $26SephoraSephoraCosts $14.01 more

    Matches: Very close colourBoth claim non-stickyBoth claim hydration

    Differences: Cool rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: a nourishing touch of sheer cool pink

    Medium confidence· Digital match

    View match
  16. #17 · Dior

    Lip Glow Oil Hydrating High-Shine Gloss

    012 Rosewood
    Shade match 85
    $42SephoraSephoraCosts $30.01 more

    Matches: Same warm undertoneBoth claim hydration

    Differences: Rose rather than pinkDoes not claim non-sticky

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 8% ingredient overlap

    Differences: Rose rather than pink · Does not claim non-sticky

    Retailer shade note: Juicy Finish

    Medium confidence· Digital match

    View match
  17. #18 · Anastasia Beverly Hills

    Universal Luminous Tinted Lip Gloss

    Tan Rose
    Shade match 86
    $23SephoraSephoraCosts $11.01 more

    Matches: Very close colourBoth claim non-sticky

    Differences: Neutral rather than warm undertoneLong-wearing rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · High shine

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: Neutral rosy pink

    Medium confidence· Digital match

    View match
  18. #19 · Bobbi Brown

    Extra Plump Hydrating Lip Oil

    Bare Rose
    Shade match 86
    $39SephoraSephoraCosts $27.01 more

    Matches: Very close colourBoth claim hydration

    Differences: Neutral rather than warm undertone8-hour wear rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · High shine

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · 8-hour wear rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: milky nude pink

    Medium confidence· Digital match

    View match
  19. Shade match 76
    $24SephoraSephoraCosts $12.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertoneRose rather than pink

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Rose rather than pink

    Retailer shade note: pinky rose shimmer

    Medium confidence· Digital match

    View match
  20. #21 · Tom Ford

    Soleil Lip Balm for Glowing Hydration

    01 Rendezvous
    Shade match 85
    $45SephoraSephoraCosts $33.01 more

    Matches: Same warm undertoneBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: pink

    Medium confidence· Digital match

    View match
  21. #22 · Tower 28 Beauty

    ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil

    Pistachio
    Shade match 76
    $16SephoraSephoraCosts $4.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: semi-sheer, milky nude pink

    Medium confidence· Digital match

    View match
  22. Shade match 75
    $24SephoraSephoraCosts $12.01 more

    Matches: Very close colourBoth claim non-stickyBoth claim hydration

    Differences: Cool rather than warm undertoneMauve rather than pink

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · High shine · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Mauve rather than pink

    Retailer shade note: Nude Mauve

    Medium confidence· Digital match

    View match
  23. #24 · Sephora Collection

    Outrageous Plump Hydrating Lip Gloss

    07 Pink Pout
    Shade match 81
    $15SephoraSephoraCosts $3.01 more

    Matches: Same warm undertoneBoth claim hydration

    Differences: DeeperDoes not claim non-sticky

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Deeper · Does not claim non-sticky

    Retailer shade note: shimmer free bubblegum pink

    Medium confidence· Digital match

    View match
  24. #25 · Charlotte Tilbury

    Collagen Lip Bath Gloss

    Pillow Talk Medium
    Shade match 81
    $37SephoraSephoraCosts $25.01 more

    Matches: Same warm undertoneBoth claim hydration

    Differences: DeeperDoes not claim non-sticky

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 7% ingredient overlap

    Differences: Deeper · Does not claim non-sticky

    Retailer shade note: warm berry pink

    Medium confidence· Digital match

    View match
  25. #26 · Buxom

    Full-On Plumping Lip Polish

    Katie
    Shade match 75
    $26Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Peach rather than pink

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Peach rather than pink

    Retailer shade note: sheer peach w/opal shimmer

    Medium confidence· Digital match

    View match
  26. #27 · Dior

    Addict Lip Glow Balm

    077 Candy
    Shade match 81
    $42SephoraSephoraCosts $30.01 more

    Matches: Same warm undertoneBoth claim hydration

    Differences: LighterDoes not claim non-sticky

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Lighter · Does not claim non-sticky

    Retailer shade note: a light candy pink warm undertone

    Medium confidence· Digital match

    View match
  27. #28 · Buxom

    Full-On Plumping Lip Polish

    Kristen
    Shade match 75
    $26Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: petal pink shimmer

    Medium confidence· Digital match

    View match
  28. #29 · NARS

    Afterglow Lip Shine Gloss

    Wonderwall
    Shade match 80
    $32Ulta BeautyUlta Beauty(product price)Costs $20.01 more

    Matches: Same warm undertoneBoth claim hydration

    Differences: LighterDoes not claim non-sticky

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Does not claim non-sticky

    Retailer shade note: shimmering pink

    Medium confidence· Digital match

    View match
  29. #30 · Lancôme

    Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm

    10 Pink ÔH LA LA
    Shade match 77
    $32SephoraSephoraCosts $20.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: sheer pink

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil 'N Gloss in Fu$$Y, against Milani Keep It Full Nourishing Lip Plumper in Luminoso. Every attribute compared, with its share of the score.

ComparedYour shadeLuminosoClosest matchFu$$YScore
Shade match50% of overall96
Colour94#de7c7b#e17e81Very close colourColour difference 1.6 (0 is identical)
Depth98LightLightSameDepth difference 1.3 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result25% of overall · none of 3 comparable50
Shinenot comparableNot listedShimmerNot listed for eitherA shine level not listed for one product
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableNot listedSparkleNot listed for eitherShimmer not listed for one product
Wear & performance15% of overall · none of 1 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 78/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil 'N Gloss in Fu$$Y.

Same or better

  • Very close colour
  • Same warm undertone
  • Both claim non-sticky
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionNot listedsparkling dusty pink
FormatWandOil
Baseno siliconehigh silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Fu$$Y

Best price
$26SephoraSephora
Costs $14.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.