Keep It Full Nourishing Lip Plumper Moonlight dupes and alternatives Milani
4.5 (3,399)·Purple · Cool · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Lancôme Juicy Tubes Original Lip Gloss in 20 Lavender Latte, against Milani Keep It Full Nourishing Lip Plumper in Moonlight. Every attribute compared, with its share of the score.
ComparedYour shadeMoonlightClosest shade match20 Lavender LatteHow they compareScore
Shade match50% of overall82
Colour55%69#d8c7e1#dbbbdaSlight colour differenceColour difference 5.0 (0 is identical)
Depth15%91LightLightSameDepth difference 4.1 on the 0–100 scale
Undertone15%100CoolCoolSameSame product undertone
Colour family15%100PurplePurpleSameSame colour family
Finish & visual result25% of overall · none of 3 comparable50
Shine40%—not comparableNot listedShimmerNot listed for eitherA shine level not listed for one product
Transparency35%—not comparableNot listedTintedNot listed for eitherA transparency not listed for one product
Shimmer25%—not comparableNot listedGlitterNot listed for eitherShimmer not listed for one product
Wear & performance15% of overall40
Longevity100%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Comfort & suitability10% of overall70
Non-sticky50%40ClaimedNot listedSome differenceOnly your product claims a non-sticky feel; the match does not list it
Overall match 66/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Dior Lip Glow Butter Hydrating Gloss Balm in 102 Glazed Lavender, against Milani Keep It Full Nourishing Lip Plumper in Moonlight. Every attribute compared, with its share of the score.
ComparedYour shadeMoonlightClosest overall alternative102 Glazed LavenderHow they compareScore
Shade match50% of overall79
Colour55%64#d8c7e1#efcce7Slight colour differenceColour difference 5.7 (0 is identical)
Depth15%89LightLightSameDepth difference 4.8 on the 0–100 scale
Undertone15%100CoolCoolSameSame product undertone
Colour family15%100PurplePurpleSameSame colour family
Finish & visual result25% of overall · none of 3 comparable50
Shine40%—not comparableNot listedShimmerNot listed for eitherA shine level not listed for one product
Transparency35%—not comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmer25%—not comparableNot listedPearlNot listed for eitherShimmer not listed for one product
Wear & performance15% of overall40
Longevity100%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Comfort & suitability10% of overall100
Non-sticky50%100ClaimedClaimedSameBoth products claim a non-sticky feel
Overall match 68/100Shade match 79/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$0.30 less (2%)
