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Official description
A glittery burgundy
Standardised colour
Plum · Deep / dark · Cool undertone · burgundy Details
Shimmer finish · Shimmer
Where to buy 109 Goji (1 store)
Similar to Dior Lip Glow Butter Hydrating Gloss Balm 109 Goji
The closest shade matches and closest overall alternatives in other lip glosses. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Dior Lip Glow Butter Hydrating Gloss Balm 109 Goji, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip liner shades close to this lip gloss's colour, family and depth.
Lipstick

Impassioned
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear, shade Impassioned
- Close match
- Colour match · Plum · Deep / dark · Cool
$64

130 Naughty Burgundy
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 130 Naughty Burgundy
- Close match
- Colour match · Plum · Deep / dark · Cool
$16
Lip liner

Manic
Urban Decay 24/7 Glide-On Waterproof Lip Liner, shade Manic
- Close match
- Colour match · Berry · Deep / dark · Cool
$25
Acai
MAC Cosmetics Lipglazer Glossy Liner, shade Acai
- Close match
- Colour match · Plum · Deep / dark · Cool
$25
Lip liners slightly deeper than this lip gloss, in the same or a neighbouring colour family, to define the edge.
Lip liner
Raisin
Palladio Beauty Retractable Waterproof Lip Liner, shade Raisin
- Slightly deeper for definition
- Combination · Plum · Deep / dark · Cool
$14.99

Bored Heaux
Fenty Beauty Trace'd Out Pencil Lip Liner, shade Bored Heaux
- Slightly deeper for definition
- Combination · Plum · Deep / dark · Cool
$24
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
Fearless
Maybelline Super Stay Vinyl Ink Liquid Lipcolor, shade Fearless
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Cool
$13.99
Wine w/ Everything Creme
Revlon Super Lustrous Lipstick, shade Wine w/ Everything Creme
- Contrast: berry with plum
- Combination · Berry · Deep / dark · Cool
$11.99
Lip liner
Cinnamon Spice
Essence 8H Matte Comfort Lipliner, shade Cinnamon Spice
- Contrast: lighter
- Combination · Brown · Deep / dark · Neutral
$3.99

Supreme
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner, shade Supreme
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Neutral
$24
The opacity of 109 Goji is not listed, so how much it changes the colour underneath is not known.
Lipstick
Kir Royale
Buxom Full-On Plumping Lip Cream, shade Kir Royale
- Complementary colour to wear under it
- Combination · Berry · Deep / dark · Cool
$26

Impassioned
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear, shade Impassioned
- Close colour to wear under it
- Colour match · Plum · Deep / dark · Cool
$64
Lip liner

Manic
Urban Decay 24/7 Glide-On Waterproof Lip Liner, shade Manic
- Complementary colour to wear under it
- Combination · Berry · Deep / dark · Cool
$25
Acai
MAC Cosmetics Lipglazer Glossy Liner, shade Acai
- Close colour to wear under it
- Colour match · Plum · Deep / dark · Cool
$25
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #712d2d
- L* 28.3 a* 30.1 b* 15.2
- Colour family
- Plum
- from the description (“burgundy”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Cool
- from the description (“burgundy”)
- Colour description
- Burgundy
- from the description (“a glittery burgundy”)
- Finish
- Shimmer
- the product's attributes
- Transparency
- Not listed
- not stated
- Shimmer
- Yes
- this shade's description
Description from Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (9)
Dior Lip Glow Butter Hydrating Gloss Balm- 101 Glazed Pinkcool iridescent pink
- 102 Glazed Lavenderpearly lilac
- 103 Toffeenude beige
- 104 Black Cherrybrownish red
- 105 Lycheeluminous fuchsia
- 106 PomeloA nude pink with golden shimmer
- 107 DragonfruitA powdery pink mauve with golden shimmer
- 108 GuavaA vibrant pink with golden shimmer
- 109 GojiA glittery burgundy(this shade)