Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip gloss overall.
SephoraYour shade $42 at Sephora
MERIT Shade Slick Hydrating Tinted Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Sephora$16 less (38%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky
Differences: Brown rather than plum
Close colour · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Brown rather than plum
Retailer shade note: A nourishing touch of sheer rosy brown
High confidence· Digital match
Summer Fridays Dream Lip Oil for Moisturizing Sheer Coverage
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephora$2 less (5%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky
Differences: Noticeably different swatch colour
Slight colour difference · High shine · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: sheer plum
High confidence· Digital match
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$40View at Sephora
Ulta Beauty$19 less (45%)Matches: Same cool undertoneSame shine: shimmerSame longevity: long-wearing
Differences: LighterBrown rather than plumShimmer rather than glitter (shimmer)
Slight colour difference · Shimmer
Ingredients (not scored): 9% ingredient overlap
Differences: Lighter · Brown rather than plum · Shimmer rather than glitter (shimmer)
Retailer shade note: shimmering rich brown
High confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautyUlta Beauty$19 less (45%)Matches: Same cool undertoneSame shine: shimmerSame longevity: long-wearing
Differences: LighterBrown rather than plumHolographic rather than glitter (shimmer)
Slight colour difference · Shimmer
Ingredients (not scored): 9% ingredient overlap
Differences: Lighter · Brown rather than plum · Holographic rather than glitter (shimmer)
Retailer shade note: shimmering holographic rich brown
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Ulta Beauty$23View at Ulta BeautySephora$16 less (38%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky
Differences: Noticeably different swatch colourDeeper
Slight colour difference · Sheer tint · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: Rich burgundy
High confidence· Digital match
ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephora$19 less (45%)Matches: Same cool undertoneSame shine: shimmerSame longevity: long-wearing
Differences: Noticeably different swatch colourLighterBrown rather than plum
Slight colour difference · Shimmer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than plum · Sparkle rather than glitter (shimmer)
Retailer shade note: sparkling cool taupe brown
High confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautySephora$10 less (24%)Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than cool undertone
Slight colour difference · High shine
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone
Retailer shade note: neutral merlot burgundy
High confidence· Digital match
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephora$16 less (38%)Matches: Near-identical swatch colourSame cool undertoneBoth claim non-sticky
Differences: Brown rather than plumNot listed rather than long-wearing (longevity)
Looks identical · High shine
Ingredients (not scored): 8% ingredient overlap
Differences: Brown rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: reddish brown
Medium confidence· Digital match
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty(product price)Costs $3 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky
Differences: DeeperBrown rather than plum
Slight colour difference · High shine
Ingredients (not scored): 13% ingredient overlap
Differences: Deeper · Brown rather than plum
High confidence· Digital match
Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephora$17 less (40%)Matches: Very close colourSame cool undertoneBoth claim non-sticky
Differences: Brown rather than plumNot listed rather than long-wearing (longevity)
Very close colour · High shine · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Brown rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: sheer rich brown
High confidence· Digital match
Kosas Wet Lip Oil Plumping Peptide Lip Treatment Gloss
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephora$19 less (45%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: LighterBrown rather than plumDoes not claim non-sticky
Close colour · High shine · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Brown rather than plum · Does not claim non-sticky
Retailer shade note: Light Rosy Brown
Medium confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$15 less (36%)Matches: Same shine: shimmerSame longevity: long-wearingBoth claim non-sticky
Differences: LighterNeutral rather than cool undertoneRed rather than plum
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Lighter · Neutral rather than cool undertone · Red rather than plum · Shimmer rather than glitter (shimmer)
Retailer shade note: black cherry
High confidence· Digital match
Tarte Maracuja Juicy Shift
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$27View at Ulta BeautySephora$18 less (43%)Matches: Near-identical swatch colourSame cool undertoneBoth claim hydration
Differences: Brown rather than plumNot listed rather than long-wearing (longevity)Does not claim non-sticky
Looks identical · High shine · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Brown rather than plum · Not listed rather than long-wearing (longevity) · Does not claim non-sticky
Medium confidence· Digital match
OLEHENRIKSEN Pout Preserve Hydrating Peptide Lip Treatment
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$2 less (5%)Matches: Same cool undertoneSame shine: shimmerSame longevity: long-wearing
Differences: Noticeably different swatch colourBrown rather than plumShimmer rather than glitter (shimmer)
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Shimmer rather than glitter (shimmer)
Retailer shade note: sheer rich brown shimmer
High confidence· Digital match
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephora$18 less (43%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourDoes not claim non-sticky
Slight colour difference · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim non-sticky
Retailer shade note: deep mauve plum
High confidence· Digital match
Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$4 less (10%)Matches: Same shine: shimmerSame longevity: long-wearingBoth claim hydration
Differences: Neutral rather than cool undertoneBrown rather than plumShimmer rather than glitter (shimmer)
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than plum · Shimmer rather than glitter (shimmer) · Does not claim non-sticky
Retailer shade note: true chestnut
High confidence· Digital match
Hourglass Phantom Volumizing Glossy Lip Balm
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$4 less (10%)Matches: Same cool undertoneSame shine: shimmerSame longevity: long-wearing
Differences: Noticeably different swatch colourDeeperBerry rather than plum
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · Shimmer rather than glitter (shimmer) · Does not claim non-sticky
Retailer shade note: deep berry
High confidence· Digital match
Hourglass Phantom Volumizing Glossy Lip Balm
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$24 less (57%)Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Noticeably different swatch colourLighterSparkle rather than glitter (shimmer)
Slight colour difference · Shimmer
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Sparkle rather than glitter (shimmer) · Not listed rather than long-wearing (longevity)
Retailer shade note: shimmering plum with gold reflects
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephora$20 less (48%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourDeeperBrown rather than plum
Slight colour difference · High shine · Sheer
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Deeper · Brown rather than plum · Does not claim non-sticky
Retailer shade note: sheer cool brown
High confidence· Digital match
Glow Recipe Glass Balm Lip Treatment for Shine & Hydration
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraSephora$4 less (10%)Matches: Same cool undertoneSame shine: shimmerSame longevity: long-wearing
Differences: Noticeably different swatch colourLighterRed rather than plum
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Red rather than plum · Shimmer rather than glitter (shimmer) · Does not claim non-sticky
Retailer shade note: deep red
High confidence· Digital match
Hourglass Phantom Volumizing Glossy Lip Balm
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$14 less (33%)Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration
Differences: Warm rather than cool undertoneBrown rather than plum
Slight colour difference · High shine
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than plum
Retailer shade note: milky mocha brown
High confidence· Digital match
Gisou Honey Infused Hydrating Lip Oil
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$38.01 less (90%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: LighterBrown rather than plumNot listed rather than long-wearing (longevity)
Close colour · High shine
Ingredients (not scored): 0% ingredient overlap
Differences: Lighter · Brown rather than plum · Not listed rather than long-wearing (longevity)
Medium confidence· Digital match
Essence Extreme Shine Volume Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beauty$3.99View at Ulta BeautySephora$10 less (24%)Matches: Same cool undertoneBoth claim hydration
Differences: Brown rather than plumNot listed rather than long-wearing (longevity)Does not claim non-sticky
Close colour · High shine · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Brown rather than plum · Not listed rather than long-wearing (longevity) · Does not claim non-sticky
Retailer shade note: rich chocolate
Medium confidence· Digital match
NARS Afterglow Lip Shine Gloss
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty$29.01 less (69%)Matches: Very close colourSame cool undertoneBoth claim non-sticky
Differences: Brown rather than plumNot listed rather than long-wearing (longevity)
Very close colour
Ingredients (not scored): 4% ingredient overlap
Differences: Brown rather than plum · Not listed rather than long-wearing (longevity)
Medium confidence· Digital match
Revlon PhotoReady Instant Plump Serum
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$12.99View at Ulta BeautyUlta Beauty(product price)$16 less (38%)Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Noticeably different swatch colourLighterShimmer rather than glitter (shimmer)
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Shimmer rather than glitter (shimmer) · Not listed rather than long-wearing (longevity)
Retailer shade note: sheer burgundy shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephora$16 less (38%)Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLighterWarm rather than cool undertone
Slight colour difference · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · Berry rather than plum
Retailer shade note: a nourishing touch of semi-sheer warm berry
High confidence· Digital match
Summer Fridays Dream Lip Oil for Moisturizing Sheer Coverage
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $1 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Brown rather than plumDoes not claim non-sticky
Close colour · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Brown rather than plum · Does not claim non-sticky
Retailer shade note: sheer cherry brown
Medium confidence· Digital match
Yves Saint Laurent Candy Glow Tinted Butter Balm with Maracuja Oil
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraSephora$9 less (21%)Matches: Both claim non-stickyBoth claim hydration
Differences: LighterNeutral rather than cool undertoneNot listed rather than long-wearing (longevity)
Slight colour difference · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Lighter · Neutral rather than cool undertone · Not listed rather than long-wearing (longevity)
Retailer shade note: neutral creamy plum
Medium confidence· Digital match
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$33View at SephoraUlta Beauty$33View at Ulta BeautySephora$18 less (43%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky
Differences: LighterBrown rather than plum
Slight colour difference
Ingredients (not scored): no ingredient list for one product
Differences: Lighter · Brown rather than plum
Retailer shade note: Soft Rich Brown
Medium confidence· Digital match
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraShowing 12 of 29 matches
MERIT Shade Slick Hydrating Tinted Lip Oil in Sangria, against Dior Lip Glow Butter Hydrating Gloss Balm in 109 Goji. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MERIT Shade Slick Hydrating Tinted Lip Oil in Sangria.
Weighted ingredient similarity 0%. Ingredients only affect results through the filters.
SephoraYour shade $42 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
