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Where to buy Bloom (1 store)
Similar to fresh Sugar Lip Balm Hydrating Treatment Bloom
The closest shade matches and closest overall alternatives in other lip glosses. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with fresh Sugar Lip Balm Hydrating Treatment Bloom, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip liner shades close to this lip gloss's colour, family and depth.
Lipstick

18 Bubble Gum
Yves Saint Laurent Candy Glaze Lip Gloss Stick, shade 18 Bubble Gum
- Close match
- Colour match · Pink · Light · Neutral
$43

Lucite
Glossier Ultralip High Shine Lipstick with Hyaluronic Acid, shade Lucite
- Close match
- Colour match · Pink · Light · Warm
$22
Lip liner

Icon Baby
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner, shade Icon Baby
- Close match
- Colour match · Pink · Light · Warm
$28
Flamingo
Lip liners slightly deeper than this lip gloss, in the same or a neighbouring colour family, to define the edge.
Lip liner
Soft Pink
e.l.f. Cosmetics Love Triangle Lip Filler Liner, shade Soft Pink
- Slightly deeper for definition
- Combination · Pink · Light · Warm
$5
Crop Top
Maybelline Lifter Liner Lip Liner with Hyaluronic Acid, shade Crop Top
- Slightly deeper for definition
- Combination · Pink · Light · Warm
$9.99
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
108 Le Nude Rebellious
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick, shade 108 Le Nude Rebellious
- Contrast: deeper
- Combination · Pink · Light · Warm
$13.99

201 Rosewood Blush
Yves Saint Laurent Loveshine Lip Oil Stick, shade 201 Rosewood Blush
- Contrast: deeper
- Combination · Rose · Light · Warm
$45
Lip liner
Cuff Me
NYX Professional Makeup Lingerie Lip Liner Stain, shade Cuff Me
- Contrast: deeper
- Combination · Pink · Light · Warm
$12
Rosey Cheeks
Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip, shade Rosey Cheeks
- Contrast: rose with pink
- Combination · Rose · Light · Warm
$13
Bloom is a buildable gloss: one layer changes the colour underneath a little, more layers change it more.
Lipstick

18 Bubble Gum
Yves Saint Laurent Candy Glaze Lip Gloss Stick, shade 18 Bubble Gum
- Close colour to wear under it
- Colour match · Pink · Light · Neutral
$43

Lucite
Glossier Ultralip High Shine Lipstick with Hyaluronic Acid, shade Lucite
- Close colour to wear under it
- Colour match · Pink · Light · Warm
$22
Lip liner

Naked Seduction
Pat McGrath Labs Dramatique Mega Lip Pencil, shade Naked Seduction
- Complementary colour to wear under it
- Combination · Mauve · Light · Warm
$29

Icon Baby
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner, shade Icon Baby
- Close colour to wear under it
- Colour match · Pink · Light · Warm
$28
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #f48b86
- L* 69.1 a* 39.3 b* 20.3
- Colour family
- Pink
- from the description (“pink”)
- Colour depth
- Light
- from the swatch colour
- Undertone
- Warm
- from the swatch colour
- Colour description
- Not listed
- not stated
- Finish
- Not listed
- not stated
- Transparency
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.