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Official description
No official description
Standardised colour
Plum · Medium · Cool undertone Details
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Where to buy Plum (1 store)
Similar to fresh Sugar Lip Balm Hydrating Treatment Plum
The closest shade matches and closest overall alternatives in other lip glosses. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with fresh Sugar Lip Balm Hydrating Treatment Plum, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip liner shades close to this lip gloss's colour, family and depth.
Lipstick
Dusty Rose
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Dusty Rose
- Close match
- Colour match · Purple · Medium · Cool
$26

Berry Brown
Huda Beauty Liquid Matte Mousse Soft Blur Lip Cream, shade Berry Brown
- Close match
- Colour match · Plum · Deep / dark · Cool
$25
Lip liner
Sugar Plum
PÜR Silky Pout Creamy Lip Chubby Pencil, shade Sugar Plum
- Very close match
- Colour match · Berry · Medium · Cool
$18
Whipped Caviar
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Whipped Caviar
- Very close match
- Colour match · Plum · Medium · Cool
$6
Lip liners slightly deeper than this lip gloss, in the same or a neighbouring colour family, to define the edge.
Lip liner
Muse
Milk Makeup Line + Fill Lip Liner and Allover Lip Color, shade Muse
- Slightly deeper for definition
- Combination · Plum · Deep / dark · Cool
$22
60 Million Dollar Berry
Lancôme Lip Idôle Lip Shaper, shade 60 Million Dollar Berry
- Slightly deeper for definition
- Combination · Plum · Medium · Neutral
$25
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick

Dolce
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear, shade Dolce
- Contrast: deeper
- Combination · Brown · Deep / dark · Cool
$64
Straps
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick, shade Straps
- Contrast: deeper
- Combination · Brown · Deep / dark · Cool
$11
Lip liner

103 BLUSHING NUDE
Yves Saint Laurent Kiss Shaper Long-Lasting Sculpting Lip Liner, shade 103 BLUSHING NUDE
- Contrast: mauve with plum
- Combination · Mauve · Medium · Cool
$29

Kelley
Makeup By Mario Ultra Suede Sculpting Lip Pencil, shade Kelley
- Contrast: berry with plum
- Combination · Berry · Deep / dark · Cool
$26
Plum is a buildable gloss: one layer changes the colour underneath a little, more layers change it more.
Lipstick
Dusty Rose
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Dusty Rose
- Complementary colour to wear under it
- Combination · Purple · Medium · Cool
$26

Berry Brown
Huda Beauty Liquid Matte Mousse Soft Blur Lip Cream, shade Berry Brown
- Close colour to wear under it
- Colour match · Plum · Deep / dark · Cool
$25
Lip liner
Sugar Plum
PÜR Silky Pout Creamy Lip Chubby Pencil, shade Sugar Plum
- Complementary colour to wear under it
- Combination · Berry · Medium · Cool
$18
Whipped Caviar
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Whipped Caviar
- Close colour to wear under it
- Colour match · Plum · Medium · Cool
$6
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #aa5a5b
- L* 47.8 a* 32.7 b* 14.2
- Colour family
- Plum
- from the shade name (“plum”)
- Colour depth
- Medium
- from the swatch colour
- Undertone
- Cool
- from the shade name (“plum”)
- Colour description
- Not listed
- not stated
- Finish
- Not listed
- not stated
- Transparency
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.