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Official description
Warm brown
Standardised colour
Brown · Deep / dark · Warm undertone Details
Sheer tint finish
Where to buy Clay (2 stores)
Similar to ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture Clay
The closest shade matches and closest overall alternatives in other lip glosses. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture Clay, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip liner shades close to this lip gloss's colour, family and depth.
Lipstick
Foxy
Stila Stay All Day Liquid Lipstick Matte, shade Foxy
- Very close match
- Colour match · Brown · Medium · Neutral
$25

Rose de Moab
Violette_Fr LIP NECTAR Hydrating Lip Stain, shade Rose de Moab
- Very close match
- Colour match · Nude · Deep / dark · Warm
$29
Lip liner
Intense Café
Clinique Quickliner For Lips Lip Liner, shade Intense Café
- Close match
- Colour match · Brown · Deep / dark · Warm
$25
Spice
Estée Lauder Double Wear 24H Stay-In-Place Lip Liner, shade Spice
- Close match
- Colour match · Nude · Deep / dark · Warm
$30
Lip liners slightly deeper than this lip gloss, in the same or a neighbouring colour family, to define the edge.
Lip liner
Brown Worth It Intense
L'Oréal Paris Blurfiller Blurring Lip Contour, shade Brown Worth It Intense
- Slightly deeper for definition
- Combination · Brown · Deep / dark · Neutral
$9.99
Other Half
Morphe Signature Lip Pencil, shade Other Half
- Slightly deeper for definition
- Combination · Brown · Deep / dark · Neutral
$7
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick

214 Call It A Day
Gucci Glow & Care Shine Lipstick, shade 214 Call It A Day
- Contrast: rose with brown
- Combination · Rose · Deep / dark · Neutral
$49
Can't Dull My Shine
MAC Cosmetics Lustreglass Sheer-Shine Lipstick, shade Can't Dull My Shine
- Contrast: deeper
- Combination · Brown · Deep / dark · Warm
$25
Lip liner

600 Anywhere Caffeine
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner, shade 600 Anywhere Caffeine
- Contrast: nude with brown
- Combination · Nude · Medium · Warm
$26
Lush
Juvia's Place Luxe Lip Liners, shade Lush
- Contrast: rose with brown
- Combination · Rose · Deep / dark · Neutral
$13
Clay is a sheer gloss: over a lipstick or liner it adds shine and changes the colour a little.
Lipstick
Foxy
Stila Stay All Day Liquid Lipstick Matte, shade Foxy
- Close colour to wear under it
- Colour match · Brown · Medium · Neutral
$25

Rose de Moab
Violette_Fr LIP NECTAR Hydrating Lip Stain, shade Rose de Moab
- Complementary colour to wear under it
- Combination · Nude · Deep / dark · Warm
$29
Lip liner
Intense Café
Clinique Quickliner For Lips Lip Liner, shade Intense Café
- Close colour to wear under it
- Colour match · Brown · Deep / dark · Warm
$25
Spice
Estée Lauder Double Wear 24H Stay-In-Place Lip Liner, shade Spice
- Complementary colour to wear under it
- Combination · Nude · Deep / dark · Warm
$30
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #994231
- L* 39.4 a* 35.2 b* 28.0
- Colour family
- Brown
- from the description (“brown”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Warm
- from the description (“warm”)
- Colour description
- Not listed
- not stated
- Finish
- Sheer tint
- the product's attributes
- Transparency
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.