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Official description
Berry mauve
Standardised colour
Mauve · Medium · Cool undertone Details
Sheer tint finish
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Where to buy Figure (2 stores)
Similar to ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture Figure
The closest shade matches and closest overall alternatives in other lip glosses. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture Figure, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip liner shades close to this lip gloss's colour, family and depth.
Lipstick
Pigment Of Your Imagination
MAC Cosmetics Lustreglass Sheer-Shine Lipstick, shade Pigment Of Your Imagination
- Very close match
- Colour match · Pink · Medium · Cool
$25
720 Icone
Lip liner
No lip liner in the catalogue is close enough in measured colour, colour family and depth.
Lip liners slightly deeper than this lip gloss, in the same or a neighbouring colour family, to define the edge.
Lip liner

Rush
Urban Decay 24/7 Glide-On Waterproof Lip Liner, shade Rush
- Slightly deeper for definition
- Combination · Mauve · Deep / dark · Cool
$25
Mauve
e.l.f. Cosmetics Love Triangle Lip Filler Liner, shade Mauve
- Slightly deeper for definition
- Combination · Mauve · Medium · Cool
$5
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick

Modesty
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick, shade Modesty
- Contrast: pink with mauve
- Combination · Pink · Medium · Neutral
$25

403 Love before breakfast
Gucci Velvet Matte Lipstick, shade 403 Love before breakfast
- Contrast: pink with mauve
- Combination · Pink · Deep / dark · Cool
$49
Lip liner
PLUMBERRY
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner, shade PLUMBERRY
- Contrast: plum with mauve
- Combination · Plum · Medium · Cool
$29
Rose in Bloom
Tarte Maracuja Juicy Lip Liner, shade Rose in Bloom
- Contrast: rose with mauve
- Combination · Rose · Deep / dark · Neutral
$23
Figure is a sheer gloss: over a lipstick or liner it adds shine and changes the colour a little.
Lipstick
Pigment Of Your Imagination
MAC Cosmetics Lustreglass Sheer-Shine Lipstick, shade Pigment Of Your Imagination
- Complementary colour to wear under it
- Combination · Pink · Medium · Cool
$25
720 Icone
Dior Rouge Dior Lipstick, shade 720 Icone
- Complementary colour to wear under it
- Combination · Rose · Medium · Neutral
$50
Lip liner
Garnet
Ulta Beauty Collection Automatic Retractable Lip Liner, shade Garnet
- Complementary colour to wear under it
- Combination · Pink · Medium · Neutral
$9.50
Nude Pink
NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner, shade Nude Pink
- Complementary colour to wear under it
- Combination · Pink · Medium · Neutral
$6
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #c33448
- L* 45.0 a* 57.1 b* 22.7
- Colour family
- Mauve
- from the description (“mauve”)
- Colour depth
- Medium
- from the swatch colour
- Undertone
- Cool
- from the description (“berry”)
- Colour description
- Not listed
- not stated
- Finish
- Sheer tint
- the product's attributes
- Transparency
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.