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Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Ulta BeautyWhere to buy PLUMBERRY (1 store)
Ulta Beauty$29View at Ulta BeautySimilar to IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner PLUMBERRY
The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner PLUMBERRY, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip gloss shades close to this lip liner's colour, family and depth.
Lipstick
Infinite Raspberry
Revlon ColorStay Overtime Lipcolor, shade Infinite Raspberry
- Close match
- Colour match · Berry · Medium · Cool
$13.99
Savant
Maybelline SuperStay Matte Ink Liquid Lipstick, shade Savant
- Close match
- Colour match · Plum · Medium · Cool
$12.99
Lip gloss
100 Mademoiselle Mauve
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade 100 Mademoiselle Mauve
- Close match
- Colour match · Plum · Medium · Cool
$12.99
Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.
Lipstick
Perennial Plum
Revlon ColorStay Overtime Lipcolor, shade Perennial Plum
- Slightly lighter, so the liner defines it
- Combination · Plum · Medium · Cool
$10.29
Plum Baby
Revlon Super Lustrous Lipstick, shade Plum Baby
- Slightly lighter, so the liner defines it
- Combination · Plum · Medium · Cool
$11.99
View at Target
Lip gloss
Plum
fresh Sugar Lip Balm Hydrating Treatment, shade Plum
- Slightly lighter, so the liner defines it
- Combination · Plum · Medium · Cool
$26
Blackberry Bingsoo
Glow Recipe Glass Balm Lip Treatment for Shine & Hydration, shade Blackberry Bingsoo
- Slightly lighter, so the liner defines it
- Combination · Berry · Medium · Cool
$22
View at SephoraA noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
Angela
RMS Beauty Legendary Serum Lipstick, shade Angela
- Contrast: brown with plum
- Combination · Brown · Medium · Cool
$36
95 Visionary
Maybelline SuperStay Matte Ink Liquid Lipstick, shade 95 Visionary
- Contrast: mauve with plum
- Combination · Mauve · Medium · Cool
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View at AmazonLip gloss
Figure
ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture, shade Figure
- Contrast: mauve with plum
- Combination · Mauve · Medium · Cool
$26
06 Isle
Tom Ford Soleil Lip Balm for Glowing Hydration, shade 06 Isle
- Contrast: deeper
- Combination · Berry · Deep / dark · Cool
$45
Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss
100 Mademoiselle Mauve
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade 100 Mademoiselle Mauve
- Gloss: opacity not listed
- Colour match · Plum · Medium · Cool
$12.99
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #ad4566
- L* 44.4 a* 45.6 b* 2.8
- Colour family
- Plum
- from the description (“plum”)
- Colour depth
- Medium
- from the description (“medium”)
- Undertone
- Cool
- from the description (“cool”)
- Colour description
- Not listed
- not stated
- Texture
- Not listed
- not stated
- Opacity
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (10)
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner- BERRY BRAVEdeep cool berry
- CARAMEL KISSESmedium warm nude
- CLEARLY CONFIDENTsoft pink tint
- CONFIDENCE RED-Yneutral red
- FEARLESS PINKmedium cool fuchsia
- HUMBLE HONEYlight neutral
- MAUVE & MIGHTYmedium neutral mauve
- PINK IN POWERlight cool pink
- PLUMBERRYmedium cool plum(this shade)
- PRETTY IN ROSEmedium neutral rose