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Do It All Lip Transformer Hydrating Lip Balm + Lip Liner PLUMBERRY dupes and alternatives IT Cosmetics

Plum · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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Fragrance-free27Vegan9Cruelty-free18

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30 matches

Closest shade matchClosest overall alternative: Makeup By Mario Ultra Suede Sculpting Lip Pencil Kelley

The equivalent shade and the most similar lip liner overall.

Your shade
IT Cosmetics
PLUMBERRYChange shade
Colour family, undertone and depth: Plum · Cool · Medium
Finish and opacity: —
The match
Makeup By Mario
Kelley
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: Matte · Opaque
Overall match
88out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
40
Shade match
94out of 100
Colour
98
Depth
98
Undertone (Undertone and colour family)
80
Medium confidence· Digital matchWhy it matches
Best price
$26SephoraSephora
$3 less (10%)

Your shade $29 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Fuchsia
    Shade match 85
    $5.99WalgreensWalgreens$23.01 less (79%)

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Pink rather than plum

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Very close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Pink rather than plum

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Lipglazer Glossy Liner

    Syrup
    Shade match 83
    $25SephoraSephora$4 less (14%)

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Pink rather than plum

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Very close colour · Satin · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Pink rather than plum

    Retailer shade note: blue pink

    Medium confidence· Digital match

    View match
  3. #4 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Edge Pink
    Shade match 78
    $6Ulta BeautyUlta Beauty$23 less (79%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Pink rather than plum

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Pink rather than plum

    Retailer shade note: magenta

    Medium confidence· Digital match

    View match
  4. #5 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Pinky
    Shade match 76
    $6Ulta BeautyUlta Beauty(product price)$23 less (79%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Pink rather than plum

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Pink rather than plum

    Retailer shade note: matte hot pink

    Medium confidence· Digital match

    View match
  5. #6 · e.l.f. Cosmetics

    Love Triangle Lip Filler Liner

    Plum
    Shade match 77
    $5Ulta BeautyUlta Beauty$24 less (83%)

    Matches: Same cool undertoneSame longevity: long-wearing

    Differences: Does not claim hydration

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim hydration

    Medium confidence· Digital match

    View match
  6. #7 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Fuschia
    Shade match 68
    $6Ulta BeautyUlta Beauty(product price)$23 less (79%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Pink rather than plum

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Pink rather than plum

    Retailer shade note: fuchsia

    Medium confidence· Digital match

    View match
  7. #8 · Juvia's Place

    Luxe Lip Liners

    Love Me
    Shade match 67
    $13Ulta BeautyUlta Beauty$16 less (55%)

    Matches: Same cool undertoneSame longevity: long-wearing

    Differences: Noticeably different swatch colourBrown rather than plumDoes not claim hydration

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum · Does not claim hydration

    Retailer shade note: pinkish brown

    Medium confidence· Digital match

    View match
  8. #9 · Milk Makeup

    Line + Fill Lip Liner and Allover Lip Color

    Muse
    Shade match 62
    $22SephoraSephora$7 less (24%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    62
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: deep burgundy

    Medium confidence· Digital match

    View match
  9. #10 · Westman Atelier

    Lip Shape Defining Lip Liner

    Je Reve
    Shade match 64
    $34SephoraSephoraCosts $5 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    Differences: LighterNude rather than plum

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Lighter · Nude rather than plum

    Retailer shade note: blushy nude

    Medium confidence· Digital match

    View match
  10. #11 · Essence

    8H Matte Comfort Lipliner

    Pink Blush
    Shade match 84
    $4.99CVSCVS$24.01 less (83%)

    Matches: Very close colourSame cool undertoneClaims waterproof

    Differences: Pink rather than plum8-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Pink rather than plum · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  11. #12 · Juvia's Place

    Luxe Lip Liners

    Kola
    Shade match 65
    $13Ulta BeautyUlta Beauty$16 less (55%)

    Matches: Same cool undertoneSame longevity: long-wearing

    Differences: Noticeably different swatch colourBrown rather than plumDoes not claim hydration

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum · Does not claim hydration

    Retailer shade note: chocolatey brown

    Medium confidence· Digital match

    View match
  12. #13 · Sacheu

    DoubleDown Lip Definer 2-in-1 Liner and Balm

    Hot Take
    Shade match 58
    $16Ulta BeautyUlta Beauty$13 less (45%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourBerry rather than plum

    Score details
    Shade match
    58
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Satin

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than plum

    Retailer shade note: raspberry

    Medium confidence· Digital match

    View match
  13. #14 · Palladio Beauty

    Lip Liner Classic Pencil

    Pink Frost
    Shade match 63
    $9.99Ulta BeautyUlta Beauty(product price)$19.01 less (66%)

    Matches: Same cool undertoneSame longevity: long-wearing

    Differences: LighterPink rather than plumDoes not claim hydration

    Score details
    Shade match
    63
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Lighter · Pink rather than plum · Does not claim hydration

    Medium confidence· Digital match

    View match
  14. #15 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Hot Pink
    Shade match 70
    $6Ulta BeautyUlta Beauty(product price)$23 less (79%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Pink rather than plum

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 4% ingredient overlap

    Differences: Pink rather than plum

    Retailer shade note: blue-toned bright pink pearl

    Medium confidence· Digital match

    View match
  15. #16 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Goal Getter
    Shade match 78
    $8Ulta BeautyUlta Beauty(product price)$21 less (72%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Berry rather than plumDoes not claim hydration

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 56% ingredient overlap

    Differences: Berry rather than plum · Does not claim hydration

    Retailer shade note: deep raspberry

    Medium confidence· Digital match

    View match
  16. #17 · Half Magic

    Sculptitude 2-in-1 Lip Liner

    Fancy Cherry/Sugar Plum B*tch
    Shade match 77
    $20Ulta BeautyUlta Beauty$9 less (31%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Does not claim hydration

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim hydration

    Retailer shade note: cherry red & burgundy plum

    Medium confidence· Digital match

    View match
  17. #18 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Sweet Tooth
    Shade match 58
    $6Ulta BeautyUlta Beauty(product price)$23 less (79%)

    Matches: Same cool undertoneSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperPink rather than plum

    Score details
    Shade match
    58
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Pink rather than plum · Does not claim hydration

    Retailer shade note: fuschia

    Medium confidence· Digital match

    View match
  18. #19 · Westman Atelier

    Lip Shape Defining Lip Liner

    Lou Lou
    Shade match 55
    $34SephoraSephoraCosts $5 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    Differences: Noticeably different swatch colourDeeperBerry rather than plum

    Score details
    Shade match
    55
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Berry rather than plum

    Retailer shade note: deep wine

    Medium confidence· Digital match

    View match
  19. #20 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    OG Backtalk
    Shade match 73
    $25SephoraSephora$4 less (14%)

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Pink rather than plum16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Pink rather than plum · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: mauve nude pink

    Medium confidence· Digital match

    View match
  20. #21 · MAC Cosmetics

    Lipglazer Glossy Liner

    Velvet Teddy
    Shade match 52
    $25SephoraSephora$4 less (14%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourNude rather than plum

    Score details
    Shade match
    52
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than plum

    Retailer shade note: deep tone beige

    Medium confidence· Digital match

    View match
  21. #22 · Clinique

    Quickliner For Lips Lip Liner

    Crushed Berry
    Shade match 69
    $25Ulta BeautyUlta Beauty$4 less (14%)

    Matches: Same cool undertoneClaims comfort

    Differences: Noticeably different swatch colourLighterBerry rather than plum

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Berry rather than plum · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  22. #23 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Niels
    Shade match 56
    $26SephoraSephora$3 less (10%)

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneRed rather than plum

    Score details
    Shade match
    56
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Red rather than plum · Does not claim hydration

    Retailer shade note: bright neutral red

    Medium confidence· Digital match

    View match
  23. #24 · Too Faced

    Lip Injection Extreme Lip Shaper Plumping Lip Liner

    I Do
    Shade match 72
    $25Ulta BeautyUlta Beauty$4 less (14%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Rose rather than plumDoes not claim hydration

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Rose rather than plum · Does not claim hydration

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  24. #25 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Crazy In Love
    Shade match 73
    $28Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Pink rather than plum6-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 46% ingredient overlap

    Differences: Pink rather than plum · 6-hour wear rather than long-wearing (longevity)

    Retailer shade note: natural rose pink

    Medium confidence· Digital match

    View match
  25. #26 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    808 Boundless Berry
    Shade match 67
    $26SephoraSephora$3 less (10%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Noticeably different swatch colourBerry rather than plumDoes not claim hydration

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than plum · Does not claim hydration

    Retailer shade note: Medium Berry

    Medium confidence· Digital match

    View match
  26. #27 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    714 Full Red
    Shade match 66
    $26SephoraSephora$3 less (10%)

    Matches: Same longevity: long-wearingClaims smudge and transferClaims comfort

    Differences: Neutral rather than cool undertoneRed rather than plumDoes not claim hydration

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Red rather than plum · Does not claim hydration

    Retailer shade note: True Red

    Medium confidence· Digital match

    View match
  27. #28 · Sacheu

    Peel Off Lip Liner STAY-N

    Hush Hush
    Shade match 49
    $14Ulta BeautyUlta Beauty(product price)$15 less (52%)

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneRose rather than plum

    Score details
    Shade match
    49
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Rose rather than plum

    Retailer shade note: rosewood

    Medium confidence· Digital match

    View match
  28. #29 · Palladio Beauty

    Lip Liner Classic Pencil

    Raisin
    Shade match 54
    $9.99Ulta BeautyUlta Beauty(product price)$19.01 less (66%)

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourWarm rather than cool undertoneDoes not claim hydration

    Score details
    Shade match
    54
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Does not claim hydration

    Medium confidence· Digital match

    View match
  29. #30 · Ulta Beauty Collection

    Automatic Retractable Lip Liner

    Orchid
    Shade match 78
    $9.50Ulta BeautyUlta Beauty$19.50 less (67%)

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Pink rather than plumNot listed rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 29% ingredient overlap

    Differences: Pink rather than plum · Not listed rather than long-wearing (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Makeup By Mario Ultra Suede Sculpting Lip Pencil in Kelley, against IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in PLUMBERRY. Every attribute compared, with its share of the score.

ComparedYour shadePLUMBERRYClosest matchKelleyScore
Shade match60% of overall94
Colour98#ad4566#aa4364Looks identicalColour difference 0.8 (0 is identical)
Depth98MediumDeep / darkCloseDepth difference 1.3 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60PlumBerrySome differenceNeighbouring colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 1 of 4 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableNot listedPencilNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall · 1 of 2 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 88/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Makeup By Mario Ultra Suede Sculpting Lip Pencil in Kelley.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same longevity: long-wearing

Different

  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionmedium cool plumrich wine bordeaux
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy Kelley

Best price
$26SephoraSephora
$3 less (10%)

Your shade $29 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.