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Do It All Lip Transformer Hydrating Lip Balm + Lip Liner MAUVE & MIGHTY dupes and alternatives IT Cosmetics

Mauve · Neutral · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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Fragrance-free28Vegan16Cruelty-free24

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30 matches

Closest shade matchClosest overall alternative: Versed Lip Frame Defining Lip Liner Dash

The equivalent shade and the most similar lip liner overall.

Your shade
IT Cosmetics
MAUVE & MIGHTYChange shade
Colour family, undertone and depth: Mauve · Neutral · Medium
Finish and opacity: —
The match
Versed
Dash
Colour family, undertone and depth: Pink · Neutral · Light
Finish and opacity: Matte
Overall match
90out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
70
Shade match
94out of 100
Colour
97
Depth
98
Undertone (Undertone and colour family)
80
High confidence· Digital matchWhy it matches
Best price
$12.99Ulta BeautyUlta Beauty
$16.01 less (55%)

Your shade $29 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Rosewood
    Shade match 90
    $22SephoraSephora$7 less (24%)

    Matches: Very close colourSame neutral undertoneSame longevity: long-wearing

    Differences: Rose rather than mauveDoes not claim hydration

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Rose rather than mauve · Does not claim hydration

    Retailer shade note: deep rose

    Medium confidence· Digital match

    View match
  2. #3 · Sacheu

    Peel Off Lip Liner STAY-N

    Plot Twist
    Shade match 85
    $14Ulta BeautyUlta Beauty(product price)$15 less (52%)

    Matches: Same neutral undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Rose rather than mauve

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Rose rather than mauve

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  3. #4 · Milk Makeup

    Line + Fill Lip Liner and Allover Lip Color

    Valid
    Shade match 81
    $22SephoraSephora$7 less (24%)

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Cool rather than neutral undertonePink rather than mauve

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Cool rather than neutral undertone · Pink rather than mauve

    Retailer shade note: cool rose pink

    Medium confidence· Digital match

    View match
  4. #5 · Fara Homidi

    Smudge & Contour Lip Pencil

    Doux
    Shade match 79
    $36SephoraSephoraCosts $7 more

    Matches: Very close colourSame longevity: long-wearingBoth claim hydration

    Differences: Cool rather than neutral undertoneNude rather than mauve

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Very close colour · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than neutral undertone · Nude rather than mauve

    Retailer shade note: soft pinky-nude with cool undertones

    Medium confidence· Digital match

    View match
  5. #6 · Sacheu

    DoubleDown Lip Definer 2-in-1 Liner and Balm

    Glossed Over
    Shade match 77
    $16Ulta BeautyUlta Beauty$13 less (45%)

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: cool mauve

    Medium confidence· Digital match

    View match
  6. #7 · ColourPop

    Long-Lasting Lippie Pencil

    Shot Clock
    Shade match 81
    $7Ulta BeautyUlta Beauty$22 less (76%)

    Matches: Same longevity: long-wearing

    Differences: Cool rather than neutral undertonePink rather than mauveDoes not claim hydration

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cool rather than neutral undertone · Pink rather than mauve · Does not claim hydration

    Retailer shade note: mid-tone mauve pink

    Medium confidence· Digital match

    View match
  7. #8 · Lawless

    Forget The Filler Definer Lip Liner

    Desert Mauve
    Shade match 79
    $21SephoraSephora$8 less (28%)

    Matches: Same longevity: long-wearingClaims comfort

    Differences: Warm rather than neutral undertoneDoes not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Satin · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than neutral undertone · Does not claim hydration

    Retailer shade note: warm mauve

    Medium confidence· Digital match

    View match
  8. #9 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Daniel
    Shade match 79
    $26SephoraSephora$3 less (10%)

    Matches: Same longevity: long-wearing

    Differences: Warm rather than neutral undertoneBrown rather than mauveDoes not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than neutral undertone · Brown rather than mauve · Does not claim hydration

    Retailer shade note: warm spiced brown

    Medium confidence· Digital match

    View match
  9. #10 · Sacheu

    Peel Off Lip Liner STAY-N

    First Bloom
    Shade match 73
    $14Ulta BeautyUlta Beauty(product price)$15 less (52%)

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Cool rather than neutral undertonePink rather than mauve

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than neutral undertone · Pink rather than mauve

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  10. #11 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Sunbaked
    Shade match 77
    $22SephoraSephora$7 less (24%)

    Matches: Same longevity: long-wearing

    Differences: Cool rather than neutral undertoneBrown rather than mauveDoes not claim hydration

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than neutral undertone · Brown rather than mauve · Does not claim hydration

    Retailer shade note: rosy brown

    Medium confidence· Digital match

    View match
  11. #12 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Citrine
    Shade match 71
    $6Ulta BeautyUlta Beauty(product price)$23 less (79%)

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Cool rather than neutral undertonePink rather than mauve

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than neutral undertone · Pink rather than mauve

    Retailer shade note: pearly mauve-pink

    Medium confidence· Digital match

    View match
  12. #13 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Smokey Pink
    Shade match 75
    $26SephoraSephora$3 less (10%)

    Matches: Same longevity: long-wearing

    Differences: Cool rather than neutral undertonePink rather than mauveDoes not claim hydration

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than neutral undertone · Pink rather than mauve · Does not claim hydration

    Retailer shade note: dusty nude pink

    Medium confidence· Digital match

    View match
  13. #14 · Milani

    Understatement Lip Liner

    French Rosé
    Shade match 75
    $4.99$9.99Ulta BeautyUlta Beauty$24.01 less (83%)

    Matches: Same longevity: long-wearingClaims comfort

    Differences: Warm rather than neutral undertonePink rather than mauveDoes not claim hydration

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Warm rather than neutral undertone · Pink rather than mauve · Does not claim hydration

    Retailer shade note: nude pink

    Medium confidence· Digital match

    View match
  14. #15 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Lauren
    Shade match 74
    $26SephoraSephora$3 less (10%)

    Matches: Same longevity: long-wearing

    Differences: Cool rather than neutral undertoneDoes not claim hydration

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than neutral undertone · Does not claim hydration

    Retailer shade note: pink mauve

    Medium confidence· Digital match

    View match
  15. #16 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Nectar
    Shade match 81
    $6Ulta BeautyUlta Beauty(product price)$23 less (79%)

    Matches: Same neutral undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Pink rather than mauve

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 4% ingredient overlap

    Differences: Pink rather than mauve

    Retailer shade note: deep pink

    Medium confidence· Digital match

    View match
  16. #17 · AORA México

    HÁBLAME Longwear Creamy Lip Liner with Vitamins C & E

    Rosa.05
    Shade match 87
    $25SephoraSephora$4 less (14%)

    Matches: Same neutral undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Pink rather than mauve

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than mauve

    Retailer shade note: nude pink

    Medium confidence· Digital match

    View match
  17. #18 · Westman Atelier

    Lip Shape Defining Lip Liner

    Cou Cou
    Shade match 71
    $34SephoraSephoraCosts $5 more

    Matches: Same neutral undertoneSame longevity: long-wearingClaims comfort

    Differences: Nude rather than mauve

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Nude rather than mauve

    Retailer shade note: neutral pinky taupe

    High confidence· Digital match

    View match
  18. #19 · Hourglass

    Shape and Sculpt Lip Liner

    Tease 1.5
    Shade match 82
    $29SephoraSephoraSame price

    Matches: Very close colourSame longevity: long-wearingClaims smudge and transfer

    Differences: Cool rather than neutral undertonePink rather than mauve

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 45% ingredient overlap

    Differences: Cool rather than neutral undertone · Pink rather than mauve

    Retailer shade note: Cool Nude Pink

    High confidence· Digital match

    View match
  19. #20 · Ulta Beauty Collection

    Sculpting Peptide Lip Liner with Brush Tip

    Rose Petal
    Shade match 81
    $13Ulta BeautyUlta Beauty$16 less (55%)

    Matches: Same neutral undertoneSame longevity: long-wearingClaims waterproof

    Differences: Rose rather than mauveDoes not claim hydration

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 74% ingredient overlap

    Differences: Rose rather than mauve · Does not claim hydration

    Medium confidence· Digital match

    View match
  20. #21 · Lawless

    Forget The Filler Definer Lip Liner

    Velvet Peach
    Shade match 71
    $21SephoraSephora$8 less (28%)

    Matches: Same longevity: long-wearingClaims comfort

    Differences: Warm rather than neutral undertonePink rather than mauveDoes not claim hydration

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than neutral undertone · Pink rather than mauve · Does not claim hydration

    Retailer shade note: peachy pink

    Medium confidence· Digital match

    View match
  21. #22 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Trophy Life
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$21 less (72%)

    Matches: Very close colourSame longevity: long-wearingClaims smudge and transfer

    Differences: Cool rather than neutral undertonePink rather than mauveDoes not claim hydration

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 56% ingredient overlap

    Differences: Cool rather than neutral undertone · Pink rather than mauve · Does not claim hydration

    Retailer shade note: mauve pink

    Medium confidence· Digital match

    View match
  22. #23 · Westman Atelier

    Lip Shape Defining Lip Liner

    Minou
    Shade match 68
    $34SephoraSephoraCosts $5 more

    Matches: Same longevity: long-wearingClaims comfortBoth claim hydration

    Differences: Warm rather than neutral undertonePeach rather than mauve

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than neutral undertone · Peach rather than mauve

    Retailer shade note: mulled peach

    Medium confidence· Digital match

    View match
  23. #24 · Huda Beauty

    Lip Contour Lip Stain for 12-Hour Wear

    Rosy Mauve
    Shade match 89
    $25SephoraSephora$4 less (14%)

    Matches: Same neutral undertoneClaims smudge and transferClaims comfort

    Differences: 12-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: 12-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: Neutral Mauve

    Medium confidence· Digital match

    View match
  24. #25 · Tarte

    Maracuja Juicy Lip Liner

    Blush Pink
    Shade match 89
    $23SephoraSephora$6 less (21%)

    Matches: Very close colourSame neutral undertoneClaims smudge and transfer

    Differences: Pink rather than mauveNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 11% ingredient overlap

    Differences: Pink rather than mauve · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  25. #26 · Lawless

    Forget The Filler Definer Lip Liner

    Rosewood
    Shade match 68
    $21SephoraSephora$8 less (28%)

    Matches: Same longevity: long-wearingClaims comfort

    Differences: Warm rather than neutral undertonePink rather than mauveDoes not claim hydration

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than neutral undertone · Pink rather than mauve · Does not claim hydration

    Retailer shade note: warm deep pink

    Medium confidence· Digital match

    View match
  26. #27 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Johnny
    Shade match 68
    $26SephoraSephora$3 less (10%)

    Matches: Same longevity: long-wearing

    Differences: LighterCool rather than neutral undertonePink rather than mauve

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · Cool rather than neutral undertone · Pink rather than mauve · Does not claim hydration

    Retailer shade note: muted rose pink

    Medium confidence· Digital match

    View match
  27. #28 · Hourglass

    Shape and Sculpt Lip Liner

    Obsess 4.5
    Shade match 78
    $29SephoraSephoraSame price

    Matches: Same longevity: long-wearingClaims smudge and transferClaims comfort

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 45% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: Deep Mauve

    Medium confidence· Digital match

    View match
  28. #29 · Milani

    Keep It Full Plumping Lip Liner

    Go All Pout
    Shade match 82
    $11.99Ulta BeautyUlta Beauty$17.01 less (59%)

    Matches: Same neutral undertoneClaims smudge and transferClaims comfort

    Differences: Pink rather than mauve8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Pink rather than mauve · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: light dusty pink

    Medium confidence· Digital match

    View match
  29. #30 · Huda Beauty

    Lip Contour 2.0 Automatic Matte Lip Pencil

    Muted Pink
    Shade match 83
    $23SephoraSephora$6 less (21%)

    Matches: Same neutral undertoneClaims smudge and transferClaims waterproof

    Differences: Pink rather than mauve9-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Pink rather than mauve · 9-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Versed Lip Frame Defining Lip Liner in Dash, against IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in MAUVE & MIGHTY. Every attribute compared, with its share of the score.

ComparedYour shadeMAUVE & MIGHTYClosest matchDashScore
Shade match60% of overall94
Colour97#c0737d#c0707cLooks identicalColour difference 1.0 (0 is identical)
Depth98MediumLightCloseDepth difference 1.0 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family60MauvePinkSome differenceNeighbouring colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 1 of 4 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableNot listedPencilNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall70
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 90/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Versed Lip Frame Defining Lip Liner in Dash.

Same or better

  • $16.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same longevity: long-wearing
  • Claims comfort
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionmedium neutral mauveNeutral Pink
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy Dash

Best price
$12.99Ulta BeautyUlta Beauty
$16.01 less (55%)

Your shade $29 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.