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Do It All Lip Transformer Hydrating Lip Balm + Lip Liner BERRY BRAVE dupes and alternatives IT Cosmetics

Berry · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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Fragrance-free29Vegan10Cruelty-free17

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30 matches

Closest shade match: Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner 450 Dramatic Plum

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
IT Cosmetics
BERRY BRAVEChange shade
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: —
The match
Make Up For Ever
450 Dramatic Plum
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Matte
Shade match
91out of 100
Colour
94
Depth
96
Undertone (Undertone and colour family)
80
Medium confidence· Digital matchWhy it matches
Best price
$27SephoraSephora
$2 less (7%)

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: NYX Professional Makeup Slim Lip Pencil Lip Liner Mahogany

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
IT Cosmetics
BERRY BRAVEChange shade
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: —
The match
NYX Professional Makeup
Mahogany
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and opacity: Opaque
Overall match
86out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$6Ulta BeautyUlta Beauty
$23 less (79%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced · lowest price $5.99 at Walgreens

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Palladio Beauty

    Retractable Waterproof Lip Liner

    Plum
    Shade match 91
    $14.99Ulta BeautyUlta Beauty$14.01 less (48%)

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Plum rather than berry

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 12% ingredient overlap

    Differences: Plum rather than berry

    Medium confidence· Digital match

    View match
  2. #4 · Sacheu

    Peel Off Lip Liner STAY-N

    Double Shot
    Shade match 77
    $14Ulta BeautyUlta Beauty(product price)$15 less (52%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Brown rather than berry

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than berry

    Retailer shade note: dark brown

    Medium confidence· Digital match

    View match
  3. #5 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Cabaret
    Shade match 76
    $6Ulta BeautyUlta Beauty(product price)$23 less (79%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Red rather than berry

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Red rather than berry

    Retailer shade note: plum red

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Lipglazer Glossy Liner

    Acai
    Shade match 70
    $25SephoraSephora$4 less (14%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourPlum rather than berry

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Satin · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than berry

    Retailer shade note: deep red plum

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Plum
    Shade match 68
    $6Ulta BeautyUlta Beauty(product price)$23 less (79%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Purple rather than berry

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Purple rather than berry

    Retailer shade note: purple

    Medium confidence· Digital match

    View match
  6. #8 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    The OG Brew
    Shade match 72
    $6Ulta BeautyUlta Beauty(product price)$23 less (79%)

    Matches: Same longevity: long-wearing

    Differences: Neutral rather than cool undertoneBrown rather than berryDoes not claim hydration

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than berry · Does not claim hydration

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  7. #9 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Cold Brew
    Shade match 72
    $6Ulta BeautyUlta Beauty(product price)$23 less (79%)

    Matches: Same longevity: long-wearing

    Differences: Neutral rather than cool undertoneBrown rather than berryDoes not claim hydration

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than berry · Does not claim hydration

    Retailer shade note: true brown

    Medium confidence· Digital match

    View match
  8. #10 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    450 Dramatic Plum
    Shade match 84
    $26SephoraSephora$3 less (10%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Plum rather than berryDoes not claim hydration

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Plum rather than berry · Does not claim hydration

    Retailer shade note: Deep Burgundy (Not suitable for use on eyes)

    Medium confidence· Digital match

    View match
  9. #11 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Raisin
    Shade match 72
    $22SephoraSephora$7 less (24%)

    Matches: Same longevity: long-wearing

    Differences: Neutral rather than cool undertoneRose rather than berryDoes not claim hydration

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than berry · Does not claim hydration

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  10. #12 · Milani

    Keep It Full Plumping Lip Liner

    Hot Tamale
    Shade match 87
    $11.99Ulta BeautyUlta Beauty$17.01 less (59%)

    Matches: Very close colourSame cool undertoneClaims smudge and transfer

    Differences: Plum rather than berry8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    70

    Very close colour · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Plum rather than berry · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep chestnut plum

    Medium confidence· Digital match

    View match
  11. #13 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Auburn
    Shade match 66
    $6Ulta BeautyUlta Beauty$23 less (79%)

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Warm rather than cool undertoneBrown rather than berry

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than berry

    Retailer shade note: soft warm brown

    Medium confidence· Digital match

    View match
  12. #14 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Berry Wine
    Shade match 69
    $4Ulta BeautyUlta Beauty(product price)$25 less (86%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    Differences: Noticeably different swatch colourDeeperDoes not claim hydration

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim hydration

    Medium confidence· Digital match

    View match
  13. #15 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Fill Em In
    Shade match 81
    $10Ulta BeautyUlta Beauty$19 less (66%)

    Matches: Very close colour

    Differences: Warm rather than cool undertonePink rather than berry10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than berry · 10-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: warm berry pink

    Medium confidence· Digital match

    View match
  14. #16 · Westman Atelier

    Lip Shape Defining Lip Liner

    Mink
    Shade match 66
    $34SephoraSephoraCosts $5 more

    Matches: Same longevity: long-wearingClaims comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneBrown rather than berry

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than berry

    Retailer shade note: espresso

    Medium confidence· Digital match

    View match
  15. #17 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Cinnamon
    Shade match 67
    $22SephoraSephora$7 less (24%)

    Matches: Same cool undertoneSame longevity: long-wearing

    Differences: Brown rather than berryDoes not claim hydration

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than berry · Does not claim hydration

    Retailer shade note: deep mauve-toned brown

    Medium confidence· Digital match

    View match
  16. #18 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Hex
    Shade match 82
    $25SephoraSephora$4 less (14%)

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Deeper16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Deeper · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep red wine

    Medium confidence· Digital match

    View match
  17. #19 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Manic
    Shade match 82
    $25SephoraSephora$4 less (14%)

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: 16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: rosy wine

    Medium confidence· Digital match

    View match
  18. #20 · Palladio Beauty

    Lip Liner Classic Pencil

    Aubergine
    Shade match 66
    $9.99Ulta BeautyUlta Beauty(product price)$19.01 less (66%)

    Matches: Same longevity: long-wearing

    Differences: Warm rather than cool undertonePlum rather than berryDoes not claim hydration

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Plum rather than berry · Does not claim hydration

    Medium confidence· Digital match

    View match
  19. #21 · Estée Lauder

    Double Wear 24H Stay-In-Place Lip Liner

    Chestnut
    Shade match 80
    $30Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourClaims smudge and transferBoth claim hydration

    Differences: Neutral rather than cool undertoneBrown rather than berry24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    100

    Very close colour · Opaque

    Ingredients (not scored): 56% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than berry · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep, rich brown with a neutral undertone

    Medium confidence· Digital match

    View match
  20. #22 · Lancôme

    Lip Idôle Lip Shaper

    66 Mahogany Mauve
    Shade match 83
    $25Ulta BeautyUlta Beauty$4 less (14%)

    Matches: Same cool undertoneClaims waterproof

    Differences: 8-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 38% ingredient overlap

    Differences: 8-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: cool brown berry

    Medium confidence· Digital match

    View match
  21. #23 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Dark Red
    Shade match 72
    $6Ulta BeautyUlta Beauty(product price)$23 less (79%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Plum rather than berry

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 4% ingredient overlap

    Differences: Plum rather than berry

    Retailer shade note: burgundy

    Medium confidence· Digital match

    View match
  22. #24 · Rare Beauty

    Kind Words Matte Lip Liner

    Proud
    Shade match 77
    $18SephoraSephora$11 less (38%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Brown rather than berry

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Brown rather than berry

    Retailer shade note: plum brown

    Medium confidence· Digital match

    View match
  23. #25 · Hourglass

    Shape and Sculpt Lip Liner

    Candid 5
    Shade match 74
    $29SephoraSephoraSame price

    Matches: Same longevity: long-wearingClaims smudge and transferClaims comfort

    Differences: Neutral rather than cool undertoneBrown rather than berry

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 45% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than berry

    Retailer shade note: True Chesnut

    Medium confidence· Digital match

    View match
  24. #26 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Liar
    Shade match 79
    $25SephoraSephora$4 less (14%)

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Nude rather than berry16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Nude rather than berry · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: mauve-nude

    Medium confidence· Digital match

    View match
  25. #27 · Palladio Beauty

    Lip Liner Classic Pencil

    Suede
    Shade match 62
    $9.99Ulta BeautyUlta Beauty$19.01 less (66%)

    Matches: Same cool undertoneSame longevity: long-wearing

    Differences: Noticeably different swatch colourBrown rather than berryDoes not claim hydration

    Score details
    Shade match
    62
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than berry · Does not claim hydration

    Medium confidence· Digital match

    View match
  26. #28 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Dash Of Cocoa
    Shade match 74
    $10Ulta BeautyUlta Beauty$19 less (66%)

    Matches: Very close colour

    Differences: Warm rather than cool undertoneBrown rather than berry10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than berry · 10-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  27. #29 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Satin Plum
    Shade match 60
    $4Ulta BeautyUlta Beauty$25 less (86%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    Differences: Noticeably different swatch colourLighterMauve rather than berry

    Score details
    Shade match
    60
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Satin · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Mauve rather than berry · Does not claim hydration

    Retailer shade note: Purple mauve

    Medium confidence· Digital match

    View match
  28. #30 · Hourglass

    Shape and Sculpt Lip Liner

    Silhouette 6
    Shade match 70
    $29SephoraSephoraSame price

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: DeeperRed rather than berry

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 45% ingredient overlap

    Differences: Deeper · Red rather than berry

    Retailer shade note: Deep Red

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner in 450 Dramatic Plum, against IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in BERRY BRAVE. Every attribute compared, with its share of the score.

ComparedYour shadeBERRY BRAVEClosest shade match450 Dramatic PlumScore
Shade match60% of overall91
Colour94#6d3638#74393cVery close colourColour difference 1.7 (0 is identical)
Depth96Deep / darkDeep / darkSameDepth difference 2.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60BerryPlumSome differenceNeighbouring colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 3 of 4 compared63
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfer40Not listedClaimedSome differenceThe match claims smudge or transfer resistance; your product does not list it
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Format and precisionnot comparableNot listedPencilNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 77/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner in 450 Dramatic Plum.

Same or better

  • $2 less
  • Very close colour
  • Same cool undertone
  • Same longevity: long-wearing
  • Claims smudge and transfer
  • Claims waterproof
  • Claims comfort

Different

  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 48%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiondeep cool berrydeep burgundy
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

NYX Professional Makeup Slim Lip Pencil Lip Liner in Mahogany, against IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in BERRY BRAVE. Every attribute compared, with its share of the score.

ComparedYour shadeBERRY BRAVEClosest overall alternativeMahoganyScore
Shade match60% of overall84
Colour92#6d3638#663236Very close colourColour difference 2.0 (0 is identical)
Depth95Deep / darkDeep / darkSameDepth difference 3.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family0BerryBrownDifferentDifferent colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 1 of 4 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableNot listedPencilNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall · 1 of 2 compared100
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 86/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Slim Lip Pencil Lip Liner in Mahogany.

Same or better

  • $23 less
  • Very close colour
  • Same cool undertone
  • Same longevity: long-wearing
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiondeep cool berryplum-brown
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner 450 Dramatic Plum

Best price
$27SephoraSephora
$2 less (7%)

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

NYX Professional Makeup Slim Lip Pencil Lip Liner Mahogany

Match price
$6Ulta BeautyUlta Beauty
$23 less (79%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced · lowest price $5.99 at Walgreens

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.