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Do It All Lip Transformer Hydrating Lip Balm + Lip Liner PINK IN POWER dupes and alternatives IT Cosmetics

Pink · Cool · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade match: MAC Cosmetics Lip Liner Pencil Edge To Edge

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
IT Cosmetics
PINK IN POWERChange shade
Colour family, undertone and depth: Pink · Cool · Light
Finish and opacity: —
The match
MAC Cosmetics
Edge To Edge
Colour family, undertone and depth: Pink · Cool · Medium
Finish and opacity: —
Shade match
97out of 100
Colour
95
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$4 less (14%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm That’s Cute

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
IT Cosmetics
PINK IN POWERChange shade
Colour family, undertone and depth: Pink · Cool · Light
Finish and opacity: —
The match
Sacheu
That’s Cute
Colour family, undertone and depth: Pink · Cool · Light
Finish and opacity: Satin
Overall match
87out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
100
Best price
$16Ulta BeautyUlta Beauty
$13 less (45%)

Your shade $29 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Pinky
    Shade match 86
    $4Ulta BeautyUlta Beauty(product price)$25 less (86%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    Differences: Does not claim hydration

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim hydration

    Retailer shade note: bubblegum pink

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Pale Pink
    Shade match 78
    $6Ulta BeautyUlta Beauty(product price)$23 less (79%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Retailer shade note: light blue-toned pink

    Medium confidence· Digital match

    View match
  3. #5 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Johnny
    Shade match 75
    $26SephoraSephora$3 less (10%)

    Matches: Same cool undertoneSame longevity: long-wearing

    Differences: DeeperDoes not claim hydration

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper · Does not claim hydration

    Retailer shade note: muted rose pink

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Long Lasting Matte Lip Liner

    Babylon Pink
    Shade match 87
    $26SephoraSephora$3 less (10%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Does not claim hydration

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim hydration

    Retailer shade note: cool light pink

    Medium confidence· Digital match

    View match
  5. #7 · Westman Atelier

    Lip Shape Defining Lip Liner

    Petal
    Shade match 71
    $34SephoraSephoraCosts $5 more

    Matches: Same longevity: long-wearingClaims comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneRose rather than pink

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than pink

    Retailer shade note: dusty nude rose

    Medium confidence· Digital match

    View match
  6. Shade match 71
    $20SephoraSephora$9 less (31%)

    Matches: Same longevity: long-wearingClaims comfortBoth claim hydration

    Differences: LighterNeutral rather than cool undertone

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 44% ingredient overlap

    Differences: Lighter · Neutral rather than cool undertone

    Retailer shade note: baby pink

    Medium confidence· Digital match

    View match
  7. #9 · Summer Fridays

    SoftLine Lip Liner Creamy Sculpting Lip Pencil

    Sugar - soft cool pink
    Shade match 79
    $20SephoraSephora$9 less (31%)

    Matches: Same longevity: long-wearingClaims waterproofClaims comfort

    Differences: Neutral rather than cool undertoneRose rather than pink

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than pink

    Medium confidence· Digital match

    View match
  8. #10 · ONE/SIZE

    Lip Snatcher Waterproof Precision Lip Liner

    Make It Known
    Shade match 76
    $16SephoraSephora$13 less (45%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims waterproof

    Differences: Nude rather than pink

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Nude rather than pink

    Retailer shade note: soft matte pink nude

    Medium confidence· Digital match

    View match
  9. #11 · e.l.f. Cosmetics

    Love Triangle Lip Filler Liner

    Soft Pink
    Shade match 70
    $5Ulta BeautyUlta Beauty$24 less (83%)

    Matches: Same longevity: long-wearing

    Differences: Warm rather than cool undertoneDoes not claim hydration

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim hydration

    Medium confidence· Digital match

    View match
  10. #12 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Citrine
    Shade match 64
    $6Ulta BeautyUlta Beauty(product price)$23 less (79%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: pearly mauve-pink

    Medium confidence· Digital match

    View match
  11. Shade match 66
    $20SephoraSephora$9 less (31%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    Differences: Noticeably different swatch colourLighterRose rather than pink

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 44% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Rose rather than pink

    Retailer shade note: medium cool rose

    Medium confidence· Digital match

    View match
  12. #14 · Pat McGrath Labs

    Dramatique Mega Lip Pencil

    Divine Rose
    Shade match 67
    $29SephoraSephoraSame price

    Matches: Same longevity: long-wearingClaims comfort

    Differences: LighterWarm rather than cool undertoneRose rather than pink

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Lighter · Warm rather than cool undertone · Rose rather than pink · Does not claim hydration

    Retailer shade note: warm mauve rose

    Medium confidence· Digital match

    View match
  13. #15 · Sephora Collection

    Colorful 8HR Longwear Transferproof Lip Liner

    19 Crushed Raspberry
    Shade match 86
    $13SephoraSephora$16 less (55%)

    Matches: Very close colourSame cool undertoneClaims smudge and transfer

    Differences: Red rather than pink8-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 36% ingredient overlap

    Differences: Red rather than pink · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: matte muted red

    Medium confidence· Digital match

    View match
  14. #16 · Haus Labs

    The Edge Long-Lasting Shaping Lip Liner

    Pink Chiffon
    Shade match 75
    $24SephoraSephora$5 less (17%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Rose rather than pink

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Rose rather than pink

    Retailer shade note: cool dusty rose

    Medium confidence· Digital match

    View match
  15. #17 · Maybelline

    Super Stay Peel Off Lip Liner

    Haze
    Shade match 81
    $12.99Ulta BeautyUlta Beauty$16.01 less (55%)

    Matches: Very close colourSame cool undertoneClaims smudge and transfer

    Differences: Nude rather than pink24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    70

    Very close colour · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Nude rather than pink · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: mid tone Nude

    Medium confidence· Digital match

    View match
  16. #18 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Beige
    Shade match 60
    $6Ulta BeautyUlta Beauty(product price)$23 less (79%)

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneNude rather than pink

    Score details
    Shade match
    60
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Nude rather than pink

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · m.ph by Mary Phillips

    The Overliner Lip Liner Pencil

    French Exit
    Shade match 72
    $25SephoraSephora$4 less (14%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Nude rather than pink

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Nude rather than pink

    Retailer shade note: pink nude

    Medium confidence· Digital match

    View match
  18. #20 · Pat McGrath Labs

    Dramatique Mega Lip Pencil

    Nude Venus
    Shade match 64
    $29Ulta BeautyUlta BeautySame price

    Matches: Same longevity: long-wearingClaims comfort

    Differences: LighterNeutral rather than cool undertoneRose rather than pink

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Lighter · Neutral rather than cool undertone · Rose rather than pink · Does not claim hydration

    Retailer shade note: neutral coral rose

    Medium confidence· Digital match

    View match
  19. #21 · Yves Saint Laurent

    Kiss Shaper Long-Lasting Sculpting Lip Liner

    44 NUDE LAVALLIERE
    Shade match 82
    $29SephoraSephoraSame price

    Matches: Same cool undertoneClaims smudge and transfer

    Differences: 8-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 39% ingredient overlap

    Differences: 8-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: light cool pink

    Medium confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Fierce Flirt
    Shade match 79
    $8Ulta BeautyUlta Beauty(product price)$21 less (72%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Does not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 56% ingredient overlap

    Differences: Does not claim hydration

    Retailer shade note: light mauve pink

    Medium confidence· Digital match

    View match
  21. #23 · NARS

    Long Lasting Matte Lip Liner

    Ultimate Pleasure
    Shade match 75
    $26SephoraSephora$3 less (10%)

    Matches: Same longevity: long-wearingClaims smudge and transfer

    Differences: Warm rather than cool undertoneDoes not claim hydration

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim hydration

    Retailer shade note: beige pink

    Medium confidence· Digital match

    View match
  22. #24 · Pat McGrath Labs

    Dramatique Mega Lip Pencil

    Naked Seduction
    Shade match 62
    $29SephoraSephoraSame price

    Matches: Same longevity: long-wearingClaims comfort

    Differences: Noticeably different swatch colourWarm rather than cool undertoneMauve rather than pink

    Score details
    Shade match
    62
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Mauve rather than pink · Does not claim hydration

    Retailer shade note: neutral warm mauve

    Medium confidence· Digital match

    View match
  23. #25 · Maybelline

    Color Sensational Shaping Lip Liner

    Palest Pink
    Shade match 73
    $8.49Ulta BeautyUlta Beauty$20.51 less (71%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Noticeably different swatch colourDoes not claim hydration

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim hydration

    Medium confidence· Digital match

    View match
  24. #26 · Summer Fridays

    SoftLine Lip Liner Creamy Sculpting Lip Pencil

    Rosé - warm rosy pink
    Shade match 67
    $20SephoraSephora$9 less (31%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims waterproof

    Differences: Nude rather than pink

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    70

    Slight colour difference · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Nude rather than pink

    Medium confidence· Digital match

    View match
  25. #27 · Hourglass

    Shape and Sculpt Lip Liner

    Tease 1.5
    Shade match 69
    $29SephoraSephoraSame price

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 45% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: Cool Nude Pink

    High confidence· Digital match

    View match
  26. #28 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Lauren
    Shade match 59
    $26SephoraSephora$3 less (10%)

    Matches: Same cool undertoneSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperMauve rather than pink

    Score details
    Shade match
    59
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Mauve rather than pink · Does not claim hydration

    Retailer shade note: pink mauve

    Medium confidence· Digital match

    View match
  27. #29 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Pillow Talk Fair
    Shade match 76
    $28SephoraSephora$1 less (3%)

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Nude rather than pink6-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 46% ingredient overlap

    Differences: Nude rather than pink · 6-hour wear rather than long-wearing (longevity)

    Retailer shade note: cool pink nude

    High confidence· Digital match

    View match
  28. #30 · Bobbi Brown

    Lip Liner Pencil

    Pink Cloud
    Shade match 82
    $35SephoraSephoraCosts $6 more

    Close colour

    Differences: Warm rather than cool undertoneNot listed rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone · Not listed rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: warm dirty pink

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

MAC Cosmetics Lip Liner Pencil in Edge To Edge, against IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in PINK IN POWER. Every attribute compared, with its share of the score.

ComparedYour shadePINK IN POWERClosest shade matchEdge To EdgeScore
Shade match60% of overall97
Colour95#da8e98#d98b99Looks identicalColour difference 1.4 (0 is identical)
Depth98LightMediumCloseDepth difference 1.1 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 1 of 4 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableNot listedPencilNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall · 1 of 2 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 75/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Lip Liner Pencil in Edge To Edge.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Same cool undertone

Different

  • Not listed longevity instead of long-wearing
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionlight cool pinkmidtone dirty blue pink
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm in That’s Cute, against IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in PINK IN POWER. Every attribute compared, with its share of the score.

ComparedYour shadePINK IN POWERClosest overall alternativeThat’s CuteScore
Shade match60% of overall87
Colour81#da8e98#ed8f9eClose colourColour difference 3.6 (0 is identical)
Depth92LightLightSameDepth difference 3.8 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedSatinNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 1 of 4 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableNot listedNot listedNot listed for eitherNeither product lists a format
Comfort & suitability5% of overall · 1 of 2 compared100
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 87/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm in That’s Cute.

Same or better

  • $13 less
  • Same cool undertone
  • Same longevity: long-wearing
  • Both claim hydration

Different

  • Small colour difference on the swatch

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionlight cool pinksoft pink
BaseSilicone-based, high siliconeOil-based, moderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

MAC Cosmetics Lip Liner Pencil Edge To Edge

Match price
$25Ulta BeautyUlta Beauty
$4 less (14%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm That’s Cute

Best price
$16Ulta BeautyUlta Beauty
$13 less (45%)

Your shade $29 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.