Do It All Lip Transformer Hydrating Lip Balm + Lip Liner PINK IN POWER dupes and alternatives IT Cosmetics
4.4 (1,527)·Pink · Cool · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
MAC Cosmetics Lip Liner Pencil in Edge To Edge, against IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in PINK IN POWER. Every attribute compared, with its share of the score.
ComparedYour shadePINK IN POWERClosest shade matchEdge To EdgeHow they compareScore
Shade match60% of overall97
Colour60%95#da8e98#d98b99Looks identicalColour difference 1.4 (0 is identical)
Depth20%98LightMediumCloseDepth difference 1.1 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100PinkPinkSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 1 of 4 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Smudge and transfer30%—not comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Format and precision20%—not comparableNot listedPencilNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 75/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm in That’s Cute, against IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in PINK IN POWER. Every attribute compared, with its share of the score.
ComparedYour shadePINK IN POWERClosest overall alternativeThat’s CuteHow they compareScore
Shade match60% of overall87
Colour60%81#da8e98#ed8f9eClose colourColour difference 3.6 (0 is identical)
Depth20%92LightLightSameDepth difference 3.8 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100PinkPinkSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableNot listedSatinNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 1 of 4 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfer30%—not comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Overall match 87/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.