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Do It All Lip Transformer Hydrating Lip Balm + Lip Liner PRETTY IN ROSE dupes and alternatives IT Cosmetics

Rose · Neutral · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade matchClosest overall alternative: Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner Rosewood

The equivalent shade and the most similar lip liner overall.

Your shade
IT Cosmetics
PRETTY IN ROSEChange shade
Colour family, undertone and depth: Rose · Neutral · Medium
Finish and opacity: —
The match
Anastasia Beverly Hills
Rosewood
Colour family, undertone and depth: Rose · Neutral · Deep / dark
Finish and opacity: Matte · Opaque
Overall match
87out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
40
Shade match
92out of 100
Colour
87
Depth
96
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
$7 less (24%)

Your shade $29 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Westman Atelier

    Lip Shape Defining Lip Liner

    Petal
    Shade match 85
    $34SephoraSephoraCosts $5 more

    Matches: Same neutral undertoneSame longevity: long-wearingClaims comfort

    No material differences in the data we have.

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Retailer shade note: dusty nude rose

    Medium confidence· Digital match

    View match
  2. #3 · Sacheu

    Peel Off Lip Liner STAY-N

    First Bloom
    Shade match 81
    $14Ulta BeautyUlta Beauty(product price)$15 less (52%)

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Cool rather than neutral undertonePink rather than rose

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than neutral undertone · Pink rather than rose

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  3. #4 · Versed

    Lip Frame Defining Lip Liner

    Dash
    Shade match 83
    $12.99Ulta BeautyUlta Beauty$16.01 less (55%)

    Matches: Same neutral undertoneSame longevity: long-wearingClaims comfort

    Differences: Pink rather than rose

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Pink rather than rose

    Retailer shade note: Neutral Pink

    High confidence· Digital match

    View match
  4. #5 · Sacheu

    Peel Off Lip Liner STAY-N

    Plot Twist
    Shade match 80
    $14Ulta BeautyUlta Beauty(product price)$15 less (52%)

    Matches: Same neutral undertoneSame longevity: long-wearingBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  5. #6 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Citrine
    Shade match 79
    $6Ulta BeautyUlta Beauty(product price)$23 less (79%)

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Cool rather than neutral undertonePink rather than rose

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than neutral undertone · Pink rather than rose

    Retailer shade note: pearly mauve-pink

    Medium confidence· Digital match

    View match
  6. #7 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Sunbaked
    Shade match 83
    $22SephoraSephora$7 less (24%)

    Matches: Very close colourSame longevity: long-wearing

    Differences: Cool rather than neutral undertoneBrown rather than roseDoes not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than neutral undertone · Brown rather than rose · Does not claim hydration

    Retailer shade note: rosy brown

    Medium confidence· Digital match

    View match
  7. Shade match 77
    $22SephoraSephora$7 less (24%)

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Cool rather than neutral undertonePink rather than rose

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Cool rather than neutral undertone · Pink rather than rose

    Retailer shade note: cool rose pink

    Medium confidence· Digital match

    View match
  8. #9 · Westman Atelier

    Lip Shape Defining Lip Liner

    Cou Cou
    Shade match 79
    $34SephoraSephoraCosts $5 more

    Matches: Same neutral undertoneSame longevity: long-wearingClaims comfort

    Differences: Nude rather than rose

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Nude rather than rose

    Retailer shade note: neutral pinky taupe

    High confidence· Digital match

    View match
  9. #10 · Ulta Beauty Collection

    Sculpting Peptide Lip Liner with Brush Tip

    Rose Petal
    Shade match 91
    $13Ulta BeautyUlta Beauty$16 less (55%)

    Matches: Same neutral undertoneSame longevity: long-wearingClaims waterproof

    Differences: Does not claim hydration

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 74% ingredient overlap

    Differences: Does not claim hydration

    Medium confidence· Digital match

    View match
  10. #11 · Fara Homidi

    Smudge & Contour Lip Pencil

    Doux
    Shade match 72
    $36SephoraSephoraCosts $7 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Cool rather than neutral undertoneNude rather than rose

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than neutral undertone · Nude rather than rose

    Retailer shade note: soft pinky-nude with cool undertones

    Medium confidence· Digital match

    View match
  11. #12 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Sand Pink
    Shade match 71
    $6Ulta BeautyUlta Beauty(product price)$23 less (79%)

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Cool rather than neutral undertonePink rather than rose

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than neutral undertone · Pink rather than rose

    Retailer shade note: fuchsia pink

    Medium confidence· Digital match

    View match
  12. #13 · Lawless

    Forget The Filler Definer Lip Liner

    Velvet Peach
    Shade match 76
    $21SephoraSephora$8 less (28%)

    Matches: Same longevity: long-wearingClaims comfort

    Differences: Warm rather than neutral undertonePink rather than roseDoes not claim hydration

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than neutral undertone · Pink rather than rose · Does not claim hydration

    Retailer shade note: peachy pink

    Medium confidence· Digital match

    View match
  13. #14 · Hourglass

    Shape and Sculpt Lip Liner

    Tease 1.5
    Shade match 85
    $29SephoraSephoraSame price

    Matches: Very close colourSame longevity: long-wearingClaims smudge and transfer

    Differences: Cool rather than neutral undertonePink rather than rose

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 45% ingredient overlap

    Differences: Cool rather than neutral undertone · Pink rather than rose

    Retailer shade note: Cool Nude Pink

    High confidence· Digital match

    View match
  14. #15 · Givenchy

    Lip Liner

    2 Brun Createur
    Shade match 78
    $33SephoraSephoraCosts $4 more

    Matches: Same longevity: long-wearingClaims waterproofBoth claim hydration

    Differences: Cool rather than neutral undertoneNude rather than rose

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than neutral undertone · Nude rather than rose

    Retailer shade note: natural beige

    Medium confidence· Digital match

    View match
  15. #16 · ColourPop

    Long-Lasting Lippie Pencil

    Shot Clock
    Shade match 73
    $7Ulta BeautyUlta Beauty$22 less (76%)

    Matches: Same longevity: long-wearing

    Differences: DeeperCool rather than neutral undertonePink rather than rose

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 9% ingredient overlap

    Differences: Deeper · Cool rather than neutral undertone · Pink rather than rose · Does not claim hydration

    Retailer shade note: mid-tone mauve pink

    Medium confidence· Digital match

    View match
  16. Shade match 86
    $25SephoraSephora$4 less (14%)

    Matches: Very close colourSame neutral undertoneSame longevity: long-wearing

    Differences: Pink rather than rose

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    70

    Very close colour · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than rose

    Retailer shade note: nude pink

    Medium confidence· Digital match

    View match
  17. #18 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Daniel
    Shade match 72
    $26SephoraSephora$3 less (10%)

    Matches: Same longevity: long-wearing

    Differences: Warm rather than neutral undertoneBrown rather than roseDoes not claim hydration

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than neutral undertone · Brown rather than rose · Does not claim hydration

    Retailer shade note: warm spiced brown

    Medium confidence· Digital match

    View match
  18. #19 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Johnny
    Shade match 71
    $26SephoraSephora$3 less (10%)

    Matches: Same longevity: long-wearing

    Differences: Cool rather than neutral undertonePink rather than roseDoes not claim hydration

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than neutral undertone · Pink rather than rose · Does not claim hydration

    Retailer shade note: muted rose pink

    Medium confidence· Digital match

    View match
  19. #20 · DIBS Beauty

    No Pressure Lip Liner

    XOXO
    Shade match 90
    $20Ulta BeautyUlta Beauty$9 less (31%)

    Matches: Same neutral undertoneBoth claim hydration

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 11% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: pink rose

    Medium confidence· Digital match

    View match
  20. Shade match 65
    $22SephoraSephora$7 less (24%)

    Matches: Same neutral undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Red rather than rose

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Red rather than rose

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  21. #22 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Lauren
    Shade match 68
    $26SephoraSephora$3 less (10%)

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourCool rather than neutral undertoneMauve rather than rose

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Mauve rather than rose · Does not claim hydration

    Retailer shade note: pink mauve

    Medium confidence· Digital match

    View match
  22. #23 · Westman Atelier

    Lip Shape Defining Lip Liner

    Minou
    Shade match 64
    $34SephoraSephoraCosts $5 more

    Matches: Same longevity: long-wearingClaims comfortBoth claim hydration

    Differences: Warm rather than neutral undertonePeach rather than rose

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than neutral undertone · Peach rather than rose

    Retailer shade note: mulled peach

    Medium confidence· Digital match

    View match
  23. #24 · point of view.

    Trace it Precision Sculpting Lip Liner

    Pink Champagne
    Shade match 82
    $24SephoraSephora$5 less (17%)

    Matches: Claims smudge and transferClaims comfortBoth claim hydration

    Differences: Cool rather than neutral undertoneNude rather than rose12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than neutral undertone · Nude rather than rose · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: pinky nude

    Medium confidence· Digital match

    View match
  24. #25 · Tarte

    Maracuja Juicy Lip Liner

    Blush Pink
    Shade match 85
    $23SephoraSephora$6 less (21%)

    Matches: Very close colourSame neutral undertoneClaims smudge and transfer

    Differences: Pink rather than roseNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 11% ingredient overlap

    Differences: Pink rather than rose · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  25. #26 · Huda Beauty

    Lip Contour Lip Stain for 12-Hour Wear

    Rosy Mauve
    Shade match 84
    $25SephoraSephora$4 less (14%)

    Matches: Same neutral undertoneClaims smudge and transferClaims comfort

    Differences: Mauve rather than rose12-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Mauve rather than rose · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: Neutral Mauve

    Medium confidence· Digital match

    View match
  26. #27 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Born To Hustle
    Shade match 80
    $8Ulta BeautyUlta Beauty(product price)$21 less (72%)

    Matches: Same longevity: long-wearingClaims smudge and transferClaims waterproof

    Differences: Warm rather than neutral undertoneDoes not claim hydration

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 56% ingredient overlap

    Differences: Warm rather than neutral undertone · Does not claim hydration

    Retailer shade note: muted rose

    Medium confidence· Digital match

    View match
  27. #28 · Clinique

    Quickliner For Lips Lip Liner

    Pink Honey
    Shade match 77
    $25Ulta BeautyUlta Beauty$4 less (14%)

    Matches: Claims comfort

    Differences: Warm rather than neutral undertonePink rather than rose8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than neutral undertone · Pink rather than rose · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  28. #29 · e.l.f. Cosmetics

    Love Triangle Lip Filler Liner

    Soft Pink
    Shade match 64
    $5Ulta BeautyUlta Beauty$24 less (83%)

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourLighterWarm rather than neutral undertone

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Warm rather than neutral undertone · Pink rather than rose · Does not claim hydration

    Medium confidence· Digital match

    View match
  29. #30 · Maybelline

    Color Sensational Shaping Lip Liner

    Pink Coral
    Shade match 76
    $9.59CVSCVS$19.41 less (67%)

    Matches: Same longevity: long-wearingClaims smudge and transfer

    Differences: Warm rather than neutral undertoneCoral rather than roseDoes not claim hydration

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than neutral undertone · Coral rather than rose · Does not claim hydration

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner in Rosewood, against IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in PRETTY IN ROSE. Every attribute compared, with its share of the score.

ComparedYour shadePRETTY IN ROSEClosest matchRosewoodScore
Shade match60% of overall92
Colour87#ce7782#c3777cVery close colourColour difference 2.7 (0 is identical)
Depth96MediumDeep / darkCloseDepth difference 2.2 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family100RoseRoseSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 1 of 4 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableNot listedPencilNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall · 1 of 2 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 87/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner in Rosewood.

Same or better

  • $7 less
  • Very close colour
  • Same neutral undertone
  • Same longevity: long-wearing

Different

  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionmedium neutral rosedeep rose
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Rosewood

Best price
$22SephoraSephora
$7 less (24%)

Your shade $29 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.