Do It All Lip Transformer Hydrating Lip Balm + Lip Liner CLEARLY CONFIDENT dupes and alternatives IT Cosmetics
4.4 (1,527)·Pink · Cool · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Claims smudge and transfer· Claims comfort
Differences: Noticeably different swatch colour· Deeper· Warm rather than cool undertone
Score details
Shade match
54
Finish & visual result
50
Wear & performance
55
Comfort & suitability
40
Visibly different colour · Matte
Ingredients (not scored): 36% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Warm rather than cool undertone · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration
Matches: Claims smudge and transfer· Claims comfort· Both claim hydration
Differences: Noticeably different swatch colour· Warm rather than cool undertone· Nude rather than pink
Score details
Shade match
50
Finish & visual result
50
Wear & performance
55
Comfort & suitability
70
Slight colour difference · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Nude rather than pink · 24-hour wear rather than long-wearing (longevity)
Matches: Same cool undertone· Claims smudge and transfer· Claims comfort
Differences: Noticeably different swatch colour· Deeper· Mauve rather than pink
Score details
Shade match
50
Finish & visual result
50
Wear & performance
55
Comfort & suitability
40
Visibly different colour · Matte
Ingredients (not scored): 36% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Mauve rather than pink · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration
NYX Professional Makeup Slim Lip Pencil Lip Liner in Flower, against IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in CLEARLY CONFIDENT. Every attribute compared, with its share of the score.
ComparedYour shadeCLEARLY CONFIDENTClosest matchFlowerHow they compareScore
Shade match60% of overall82
Colour60%76#e8bccd#fac4deClose colourColour difference 4.2 (0 is identical)
Depth20%86LightMediumCloseDepth difference 5.8 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100PinkPinkSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 1 of 4 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfer30%—not comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Overall match 84/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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