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IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in PINK IN POWER, product photo from Ulta Beauty
1 of 8 · Product · Ulta Beauty
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in PINK IN POWER, texture swatch from Ulta Beauty
2 of 8 · Texture · Ulta Beauty
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in PINK IN POWER, colour swatch from Ulta Beauty
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IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner, range image 4 from Ulta Beauty
4 of 8 · Whole range · Ulta Beauty
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner, range image 5 from Ulta Beauty
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IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner, range image 6 from Ulta Beauty
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IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner, range image 7 from Ulta Beauty
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IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner, range image 8 from Ulta Beauty
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Official description

light cool pink

Standardised colour

Pink · Light · Cool undertone Details

Price
$29Ulta BeautyUlta Beauty

Where to buy PINK IN POWER (1 store)

Ulta BeautyUlta Beauty$29
Ulta BeautyView at Ulta Beauty

Similar to IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner PINK IN POWER

The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner PINK IN POWER, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip gloss shades close to this lip liner's colour, family and depth.

Lipstick

  1. NARS Afterglow Lipstick

    First Move

    NARS Afterglow Lipstick, shade First Move

    • Very close match
    • Colour match · Pink · Light · Neutral

    $36

  2. Rare Beauty Soft Pinch Tinted Lip Oil Stain

    Hope

    Rare Beauty Soft Pinch Tinted Lip Oil Stain, shade Hope

    • Close match
    • Colour match · Mauve · Light · Cool

    $24

Lip gloss

  1. Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment

    SKU 2932242

    Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade SKU 2932242

    • Very close match
    • Colour match · Mauve · Light · Cool

    $38

  2. MAC Cosmetics Lipglass High Shine Lip Gloss

    All Things Magical

    MAC Cosmetics Lipglass High Shine Lip Gloss, shade All Things Magical

    • Close match
    • Colour match · Pink · Light · Neutral

    $25

Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.

Lipstick

  1. Ulta Beauty Collection Luxe Satin Lipstick

    Precious Pink 316

    Ulta Beauty Collection Luxe Satin Lipstick, shade Precious Pink 316

    • Slightly lighter, so the liner defines it
    • Combination · Pink · Light · Cool

    $12

  2. Clarins Hydrating Water Lip Stain Kiss-Proof & Matte Finish

    11 Soft Pink Water

    Clarins Hydrating Water Lip Stain Kiss-Proof & Matte Finish, shade 11 Soft Pink Water

    • Slightly lighter, so the liner defines it
    • Combination · Pink · Light · Cool

    $32

Lip gloss

  1. Clarins Lip Perfector Peptide-Plumping Lip Gloss

    21 Soft Pink Glow

    Clarins Lip Perfector Peptide-Plumping Lip Gloss, shade 21 Soft Pink Glow

    • Slightly lighter, so the liner defines it
    • Combination · Pink · Light · Cool

    $30

  2. Yves Saint Laurent Candy Glow Tinted Butter Balm with Maracuja Oil

    1B Pink Sunrise

    Yves Saint Laurent Candy Glow Tinted Butter Balm with Maracuja Oil, shade 1B Pink Sunrise

    • Slightly lighter, so the liner defines it
    • Combination · Pink · Light · Cool

    $43

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. Rare Beauty Soft Pinch Lip Oil Stick

    Dream

    Rare Beauty Soft Pinch Lip Oil Stick, shade Dream

    • Contrast: deeper
    • Combination · Mauve · Medium · Cool

    $25

  2. Dior Addict Glass Lipstick

    194: Sparkly Dice

    Dior Addict Glass Lipstick, shade 194: Sparkly Dice

    • Contrast: lighter
    • Combination · Pink · Light · Cool

    $48

Lip gloss

  1. MAC Cosmetics Lipglass Air Non-Sticky Lipgloss

    Frozen

    MAC Cosmetics Lipglass Air Non-Sticky Lipgloss, shade Frozen

    • Contrast: mauve with pink
    • Combination · Mauve · Light · Cool

    $25

  2. Buxom Full-On Plumping Lip Polish

    Clair

    Buxom Full-On Plumping Lip Polish, shade Clair

    • Contrast: deeper
    • Combination · Mauve · Light · Cool

    $26

Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment

    SKU 2932242

    Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade SKU 2932242

    • Buildable gloss: more colour with each layer
    • Combination · Mauve · Light · Cool

    $38

  2. Kylie Cosmetics High Gloss

    001 Crystal

    Kylie Cosmetics High Gloss, shade 001 Crystal

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $21

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#da8e98
L* 66.9 a* 30.1 b* 6.7
Colour family
Pink
from the description (“pink”)
Colour depth
Light
from the description (“light”)
Undertone
Cool
from the description (“cool”)
Colour description
Not listed
not stated
Texture
Not listed
not stated
Opacity
Not listed
not stated
Shimmer
Not listed
not stated

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.