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Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Where to buy BERRY BRAVE (1 store)
Similar to IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner BERRY BRAVE
The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner BERRY BRAVE, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip gloss shades close to this lip liner's colour, family and depth.
Lipstick

Impassioned
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear, shade Impassioned
- Very close match
- Colour match · Plum · Deep / dark · Cool
$64

224 - Eva Grape
Gucci Velvet Matte Lipstick, shade 224 - Eva Grape
- Close match
- Colour match · Plum · Deep / dark · Cool
$49
Lip gloss

073 Blackberry
Dior Addict Lip Glow Balm, shade 073 Blackberry
- Close match
- Colour match · Berry · Deep / dark · Cool
$42

60 Million-Dollar Berry
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, shade 60 Million-Dollar Berry
- Close match
- Colour match · Plum · Deep / dark · Neutral
$32
Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.
Lipstick
No Rules – 885
NARS Explicit Lipstick, shade No Rules – 885
- Slightly lighter, so the liner defines it
- Combination · Berry · Deep / dark · Cool
$42
PEEK SHOW
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick, shade PEEK SHOW
- Slightly lighter, so the liner defines it
- Combination · Berry · Deep / dark · Cool
$18.34
Lip gloss

06 Isle
Tom Ford Soleil Lip Balm for Glowing Hydration, shade 06 Isle
- Slightly lighter, so the liner defines it
- Combination · Berry · Deep / dark · Cool
$45
Plum On Over
e.l.f. Cosmetics Pout Clout Lip Plumping Pen, shade Plum On Over
- Slightly lighter, so the liner defines it
- Combination · Berry · Deep / dark · Cool
$9
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick

Rebel
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick, shade Rebel
- Contrast: plum with berry
- Combination · Plum · Medium · Cool
$25
Plum Explosion
L'Oréal Paris Colour Riche Original Satin Lipstick, shade Plum Explosion
- Contrast: plum with berry
- Combination · Plum · Deep / dark · Cool
$12.49
Lip gloss

N10- Vinyl Berry
Givenchy Perfecto Hydrating & Smoothing High-Shine Lip Oil Gloss, shade N10- Vinyl Berry
- Contrast: plum with berry
- Combination · Plum · Deep / dark · Cool
$43
005 Heatonist
Revlon PhotoReady Instant Plump Serum, shade 005 Heatonist
- Contrast: red with berry
- Combination · Red · Deep / dark · Cool
$12.99
Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

073 Blackberry
Dior Addict Lip Glow Balm, shade 073 Blackberry
- Sheer gloss: adds shine, small colour change
- Colour match · Berry · Deep / dark · Cool
$42
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #6d3638
- L* 29.9 a* 24.5 b* 9.9
- Colour family
- Berry
- from the description (“berry”)
- Colour depth
- Deep / dark
- from the description (“deep”)
- Undertone
- Cool
- from the description (“cool”)
- Colour description
- Not listed
- not stated
- Texture
- Not listed
- not stated
- Opacity
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (10)
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner- BERRY BRAVEdeep cool berry(this shade)
- CARAMEL KISSESmedium warm nude
- CLEARLY CONFIDENTsoft pink tint
- CONFIDENCE RED-Yneutral red
- FEARLESS PINKmedium cool fuchsia
- HUMBLE HONEYlight neutral
- MAUVE & MIGHTYmedium neutral mauve
- PINK IN POWERlight cool pink
- PLUMBERRYmedium cool plum
- PRETTY IN ROSEmedium neutral rose