Beautler.Your beauty butler
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in BERRY BRAVE, product photo from Ulta Beauty
1 of 10 · Product · Ulta Beauty
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in BERRY BRAVE, texture swatch from Ulta Beauty
2 of 10 · Texture · Ulta Beauty
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in BERRY BRAVE, colour swatch from Ulta Beauty
3 of 10 · Swatch · Ulta Beauty
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in BERRY BRAVE, image 4 from Ulta Beauty
4 of 10 · Shown for BERRY BRAVE · Ulta Beauty
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in BERRY BRAVE, image 5 from Ulta Beauty
5 of 10 · Shown for BERRY BRAVE · Ulta Beauty
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner, range image 6 from Ulta Beauty
6 of 10 · Whole range · Ulta Beauty
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner, range image 7 from Ulta Beauty
7 of 10 · Whole range · Ulta Beauty
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner, range image 8 from Ulta Beauty
8 of 10 · Whole range · Ulta Beauty
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner, range image 9 from Ulta Beauty
9 of 10 · Whole range · Ulta Beauty
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner, range image 10 from Ulta Beauty
10 of 10 · Whole range · Ulta Beauty
All 10 images

Official description

deep cool berry

Standardised colour

Berry · Deep / dark · Cool undertone Details

Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.

Price
$29Ulta BeautyUlta Beauty

Where to buy BERRY BRAVE (1 store)

Ulta BeautyUlta Beauty$29
Ulta BeautyView at Ulta Beauty

Similar to IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner BERRY BRAVE

The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner BERRY BRAVE, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip gloss shades close to this lip liner's colour, family and depth.

Lipstick

  1. Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear

    Impassioned

    Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear, shade Impassioned

    • Very close match
    • Colour match · Plum · Deep / dark · Cool

    $64

  2. Gucci Velvet Matte Lipstick

    224 - Eva Grape

    Gucci Velvet Matte Lipstick, shade 224 - Eva Grape

    • Close match
    • Colour match · Plum · Deep / dark · Cool

    $49

Lip gloss

  1. Dior Addict Lip Glow Balm

    073 Blackberry

    Dior Addict Lip Glow Balm, shade 073 Blackberry

    • Close match
    • Colour match · Berry · Deep / dark · Cool

    $42

  2. Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm

    60 Million-Dollar Berry

    Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, shade 60 Million-Dollar Berry

    • Close match
    • Colour match · Plum · Deep / dark · Neutral

    $32

Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.

Lipstick

  1. NARS Explicit Lipstick

    No Rules – 885

    NARS Explicit Lipstick, shade No Rules – 885

    • Slightly lighter, so the liner defines it
    • Combination · Berry · Deep / dark · Cool

    $42

  2. NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    PEEK SHOW

    NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick, shade PEEK SHOW

    • Slightly lighter, so the liner defines it
    • Combination · Berry · Deep / dark · Cool

    $18.34

Lip gloss

  1. Tom Ford Soleil Lip Balm for Glowing Hydration

    06 Isle

    Tom Ford Soleil Lip Balm for Glowing Hydration, shade 06 Isle

    • Slightly lighter, so the liner defines it
    • Combination · Berry · Deep / dark · Cool

    $45

  2. e.l.f. Cosmetics Pout Clout Lip Plumping Pen

    Plum On Over

    e.l.f. Cosmetics Pout Clout Lip Plumping Pen, shade Plum On Over

    • Slightly lighter, so the liner defines it
    • Combination · Berry · Deep / dark · Cool

    $9

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. MAC Cosmetics M·A·Cximal Sleek Satin Lipstick

    Rebel

    MAC Cosmetics M·A·Cximal Sleek Satin Lipstick, shade Rebel

    • Contrast: plum with berry
    • Combination · Plum · Medium · Cool

    $25

  2. L'Oréal Paris Colour Riche Original Satin Lipstick

    Plum Explosion

    L'Oréal Paris Colour Riche Original Satin Lipstick, shade Plum Explosion

    • Contrast: plum with berry
    • Combination · Plum · Deep / dark · Cool

    $12.49

Lip gloss

  1. Givenchy Perfecto Hydrating & Smoothing High-Shine Lip Oil Gloss

    N10- Vinyl Berry

    Givenchy Perfecto Hydrating & Smoothing High-Shine Lip Oil Gloss, shade N10- Vinyl Berry

    • Contrast: plum with berry
    • Combination · Plum · Deep / dark · Cool

    $43

  2. Revlon PhotoReady Instant Plump Serum

    005 Heatonist

    Revlon PhotoReady Instant Plump Serum, shade 005 Heatonist

    • Contrast: red with berry
    • Combination · Red · Deep / dark · Cool

    $12.99

Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. Dior Addict Lip Glow Balm

    073 Blackberry

    Dior Addict Lip Glow Balm, shade 073 Blackberry

    • Sheer gloss: adds shine, small colour change
    • Colour match · Berry · Deep / dark · Cool

    $42

  2. Kylie Cosmetics High Gloss

    001 Crystal

    Kylie Cosmetics High Gloss, shade 001 Crystal

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $21

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#6d3638
L* 29.9 a* 24.5 b* 9.9
Colour family
Berry
from the description (“berry”)
Colour depth
Deep / dark
from the description (“deep”)
Undertone
Cool
from the description (“cool”)
Colour description
Not listed
not stated
Texture
Not listed
not stated
Opacity
Not listed
not stated
Shimmer
Not listed
not stated

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.