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IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in MAUVE & MIGHTY, product photo from Ulta Beauty
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IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in MAUVE & MIGHTY, texture swatch from Ulta Beauty
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IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in MAUVE & MIGHTY, colour swatch from Ulta Beauty
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IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner, range image 4 from Ulta Beauty
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IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner, range image 8 from Ulta Beauty
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Official description

medium neutral mauve

Standardised colour

Mauve · Medium · Neutral undertone Details

Price
$29Ulta BeautyUlta Beauty

Where to buy MAUVE & MIGHTY (1 store)

Ulta BeautyUlta Beauty$29
Ulta BeautyView at Ulta Beauty

Similar to IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner MAUVE & MIGHTY

The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner MAUVE & MIGHTY, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip gloss shades close to this lip liner's colour, family and depth.

Lipstick

  1. Revlon Super Lustrous Lipstick

    Primrose

    Revlon Super Lustrous Lipstick, shade Primrose

    • Very close match
    • Colour match · Pink · Light · Cool

    $11.99

  2. Ulta Beauty Collection Luxe Satin Lipstick

    Social Status 332

    Ulta Beauty Collection Luxe Satin Lipstick, shade Social Status 332

    • Very close match
    • Colour match · Pink · Light · Neutral

    $12

Lip gloss

  1. rhode Peptide Lip Tint Nourishing Glaze

    Pretzel - shimmery warm mauve + caramel-glazed pretzel scent

    rhode Peptide Lip Tint Nourishing Glaze, shade Pretzel - shimmery warm mauve + caramel-glazed pretzel scent

    • Very close match
    • Colour match · Pink · Light · Neutral

    $20

  2. Grande Cosmetics GrandeLIPS Hydrating Lip Plumper, Gloss Finish

    Spicy Mauve

    Grande Cosmetics GrandeLIPS Hydrating Lip Plumper, Gloss Finish, shade Spicy Mauve

    • Very close match
    • Colour match · Pink · Light · Warm

    $27

Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.

Lipstick

  1. Maybelline SuperStay Matte Ink Liquid Lipstick

    Dreamer

    Maybelline SuperStay Matte Ink Liquid Lipstick, shade Dreamer

    • Slightly lighter, so the liner defines it
    • Combination · Mauve · Light · Cool

    $12.99

  2. L'Oréal Paris Colour Riche Intense Volume Matte Lipstick

    103 Le Rosy Confident

    L'Oréal Paris Colour Riche Intense Volume Matte Lipstick, shade 103 Le Rosy Confident

    • Slightly lighter, so the liner defines it
    • Combination · Mauve · Medium · Cool

    $13.99

Lip gloss

  1. Armani Beauty Prisma Flash Glossy Color Lip Balm

    35 Peony Flash

    Armani Beauty Prisma Flash Glossy Color Lip Balm, shade 35 Peony Flash

    • Slightly lighter, so the liner defines it
    • Combination · Mauve · Light · Cool

    $38

  2. NARS Afterglow Lip Shine Gloss

    Break for Love

    NARS Afterglow Lip Shine Gloss, shade Break for Love

    • Slightly lighter, so the liner defines it
    • Combination · Mauve · Light · Cool

    $32

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. MAC Cosmetics M·A·Cximal Sleek Satin Lipstick

    Modesty

    MAC Cosmetics M·A·Cximal Sleek Satin Lipstick, shade Modesty

    • Contrast: pink with mauve
    • Combination · Pink · Medium · Neutral

    $25

  2. Ulta Beauty Collection Luxe Satin Lipstick

    Toasted Almond 383

    Ulta Beauty Collection Luxe Satin Lipstick, shade Toasted Almond 383

    • Contrast: brown with mauve
    • Combination · Brown · Medium · Cool

    $12

Lip gloss

  1. Patrick Ta Major Volume Plumping Lip Gloss

    2 CC's

    Patrick Ta Major Volume Plumping Lip Gloss, shade 2 CC's

    • Contrast: pink with mauve
    • Combination · Pink · Medium · Warm

    $26

  2. Refy Lip Gloss with Hyaluronic Acid

    Rosewood

    Refy Lip Gloss with Hyaluronic Acid, shade Rosewood

    • Contrast: pink with mauve
    • Combination · Pink · Medium · Warm

    $20

Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. rhode Peptide Lip Tint Nourishing Glaze

    Pretzel - shimmery warm mauve + caramel-glazed pretzel scent

    rhode Peptide Lip Tint Nourishing Glaze, shade Pretzel - shimmery warm mauve + caramel-glazed pretzel scent

    • Buildable gloss: more colour with each layer
    • Combination · Pink · Light · Neutral

    $20

  2. Kylie Cosmetics High Gloss

    001 Crystal

    Kylie Cosmetics High Gloss, shade 001 Crystal

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $21

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#c0737d
L* 57.0 a* 31.5 b* 7.6
Colour family
Mauve
from the description (“mauve”)
Colour depth
Medium
from the description (“medium”)
Undertone
Neutral
from the description (“neutral”)
Colour description
Not listed
not stated
Texture
Not listed
not stated
Opacity
Not listed
not stated
Shimmer
Not listed
not stated

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.