Beautler.Your beauty butler
Hourglass Shape and Sculpt Lip Liner in Incite 7, product photo from Sephora
1 of 19 · Product · Sephora
Hourglass Shape and Sculpt Lip Liner in Incite 7, texture swatch from Ulta Beauty
2 of 19 · Texture · Ulta Beauty
Hourglass Shape and Sculpt Lip Liner in Incite 7, colour swatch from Ulta Beauty
3 of 19 · Swatch · Ulta Beauty
Hourglass Shape and Sculpt Lip Liner in Incite 7, image 4 from Sephora
4 of 19 · Shown for Incite 7 · Sephora
Hourglass Shape and Sculpt Lip Liner in Incite 7, image 5 from Sephora
5 of 19 · Shown for Incite 7 · Sephora
Hourglass Shape and Sculpt Lip Liner in Incite 7, image 6 from Sephora
6 of 19 · Shown for Incite 7 · Sephora
Hourglass Shape and Sculpt Lip Liner in Incite 7, image 7 from Sephora
7 of 19 · Shown for Incite 7 · Sephora
Hourglass Shape and Sculpt Lip Liner in Incite 7, image 8 from Sephora
8 of 19 · Shown for Incite 7 · Sephora
Hourglass Shape and Sculpt Lip Liner in Incite 7, image 9 from Sephora
9 of 19 · Shown for Incite 7 · Sephora
Hourglass Shape and Sculpt Lip Liner in Incite 7, image 10 from Sephora
10 of 19 · Shown for Incite 7 · Sephora
Hourglass Shape and Sculpt Lip Liner in Incite 7, image 11 from Sephora
11 of 19 · Shown for Incite 7 · Sephora
Hourglass Shape and Sculpt Lip Liner in Incite 7, image 12 from Sephora
12 of 19 · Shown for Incite 7 · Sephora
Hourglass Shape and Sculpt Lip Liner in Incite 7, image 13 from Sephora
13 of 19 · Shown for Incite 7 · Sephora
Hourglass Shape and Sculpt Lip Liner in Incite 7, product photo from Ulta Beauty
14 of 19 · Product · Ulta Beauty
Hourglass Shape and Sculpt Lip Liner, range image 15 from Ulta Beauty
15 of 19 · Whole range · Ulta Beauty
Hourglass Shape and Sculpt Lip Liner, range image 16 from Ulta Beauty
16 of 19 · Whole range · Ulta Beauty
Hourglass Shape and Sculpt Lip Liner, range image 17 from Ulta Beauty
17 of 19 · Whole range · Ulta Beauty
Hourglass Shape and Sculpt Lip Liner, range image 18 from Ulta Beauty
18 of 19 · Whole range · Ulta Beauty
Hourglass Shape and Sculpt Lip Liner, range image 19 from Ulta Beauty
19 of 19 · Whole range · Ulta Beauty
All 19 images

Official description

True Red

Standardised colour

Red · Deep / dark · Neutral undertone Details

Matte finish · Opaque

Best price
$29SephoraSephora

Where to buy Incite 7 (2 stores)

SephoraSephoraBest price$29
SephoraView at Sephora
Ulta BeautyUlta BeautyBest price$29
Ulta BeautyView at Ulta Beauty

Similar to Hourglass Shape and Sculpt Lip Liner Incite 7

The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with Hourglass Shape and Sculpt Lip Liner Incite 7, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip gloss shades close to this lip liner's colour, family and depth.

Lipstick

  1. Pat McGrath Labs MatteTrance Lipstick

    Elson

    Pat McGrath Labs MatteTrance Lipstick, shade Elson

    • Very close match
    • Colour match · Red · Deep / dark · Cool

    $39

  2. Maybelline Super Stay Vinyl Ink Liquid Lipcolor

    Royal

    Maybelline Super Stay Vinyl Ink Liquid Lipcolor, shade Royal

    • Very close match
    • Colour match · Berry · Deep / dark · Cool

    $13.99

Lip gloss

  1. Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment

    Raspberry Jam

    Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade Raspberry Jam

    • Very close match
    • Colour match · Red · Deep / dark · Warm

    $22

  2. Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss

    Rock & Red

    Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Rock & Red

    • Close match
    • Colour match · Red · Deep / dark · Cool

    $33

Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.

Lipstick

  1. Dior Addict Glass Lipstick

    807: Very Dior

    Dior Addict Glass Lipstick, shade 807: Very Dior

    • Slightly lighter, so the liner defines it
    • Combination · Red · Deep / dark · Warm

    $48

  2. Charlotte Tilbury Matte Revolution Hydrating Lipstick

    Red Carpet Red

    Charlotte Tilbury Matte Revolution Hydrating Lipstick, shade Red Carpet Red

    • Slightly lighter, so the liner defines it
    • Combination · Red · Deep / dark · Warm

    $37

Lip gloss

  1. DIBS Beauty Go To Glossy Balm

    Soda Pop

    DIBS Beauty Go To Glossy Balm, shade Soda Pop

    • Slightly lighter, so the liner defines it
    • Combination · Red · Deep / dark · Warm

    $24

  2. Dior Lip Glow Oil Hydrating High-Shine Gloss

    104 Black Cherry

    Dior Lip Glow Oil Hydrating High-Shine Gloss, shade 104 Black Cherry

    • Slightly lighter, so the liner defines it
    • Combination · Red · Deep / dark · Cool

    $42

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. Revlon Super Lustrous Lipstick

    Wine w/ Everything Creme

    Revlon Super Lustrous Lipstick, shade Wine w/ Everything Creme

    • Contrast: lighter
    • Combination · Berry · Deep / dark · Cool

    $11.99

  2. Maybelline SuperStay Matte Ink Liquid Lipstick

    Hustler

    Maybelline SuperStay Matte Ink Liquid Lipstick, shade Hustler

    • Contrast: lighter
    • Combination · Red · Deep / dark · Warm

    $12.49

Lip gloss

  1. NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss

    Apple Crisp

    NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Apple Crisp

    • Contrast: lighter
    • Combination · Red · Deep / dark · Warm

    $6

  2. Tom Ford Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine

    01 Disclosure

    Tom Ford Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine, shade 01 Disclosure

    • Contrast: lighter
    • Combination · Red · Deep / dark · Warm

    $64

Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment

    Raspberry Jam

    Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade Raspberry Jam

    • Sheer gloss: adds shine, small colour change
    • Colour match · Red · Deep / dark · Warm

    $22

  2. Kylie Cosmetics High Gloss

    001 Crystal

    Kylie Cosmetics High Gloss, shade 001 Crystal

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $21

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#800314
L* 25.9 a* 47.9 b* 29.1
Colour family
Red
from the description (“red”)
Colour depth
Deep / dark
from the swatch colour
Undertone
Neutral
from the description (“true”)
Colour description
Not listed
not stated
Texture
Matte
the product's attributes
Opacity
Opaque
the product's attributes
Shimmer
Not listed
not stated

Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.

All shades in this range (10)

Hourglass Shape and Sculpt Lip Liner