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Official description
True Red
Standardised colour
Red · Deep / dark · Neutral undertone Details
Matte finish · Opaque
Where to buy Incite 7 (2 stores)
Similar to Hourglass Shape and Sculpt Lip Liner Incite 7
The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Hourglass Shape and Sculpt Lip Liner Incite 7, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip gloss shades close to this lip liner's colour, family and depth.
Lipstick

Elson
Pat McGrath Labs MatteTrance Lipstick, shade Elson
- Very close match
- Colour match · Red · Deep / dark · Cool
$39
Royal
Maybelline Super Stay Vinyl Ink Liquid Lipcolor, shade Royal
- Very close match
- Colour match · Berry · Deep / dark · Cool
$13.99
Lip gloss

Raspberry Jam
Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade Raspberry Jam
- Very close match
- Colour match · Red · Deep / dark · Warm
$22
Rock & Red
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Rock & Red
- Close match
- Colour match · Red · Deep / dark · Cool
$33
Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.
Lipstick
807: Very Dior
Dior Addict Glass Lipstick, shade 807: Very Dior
- Slightly lighter, so the liner defines it
- Combination · Red · Deep / dark · Warm
$48
Red Carpet Red
Charlotte Tilbury Matte Revolution Hydrating Lipstick, shade Red Carpet Red
- Slightly lighter, so the liner defines it
- Combination · Red · Deep / dark · Warm
$37
Lip gloss
Soda Pop
DIBS Beauty Go To Glossy Balm, shade Soda Pop
- Slightly lighter, so the liner defines it
- Combination · Red · Deep / dark · Warm
$24

104 Black Cherry
Dior Lip Glow Oil Hydrating High-Shine Gloss, shade 104 Black Cherry
- Slightly lighter, so the liner defines it
- Combination · Red · Deep / dark · Cool
$42
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
Wine w/ Everything Creme
Revlon Super Lustrous Lipstick, shade Wine w/ Everything Creme
- Contrast: lighter
- Combination · Berry · Deep / dark · Cool
$11.99
Hustler
Maybelline SuperStay Matte Ink Liquid Lipstick, shade Hustler
- Contrast: lighter
- Combination · Red · Deep / dark · Warm
$12.49
Lip gloss
Apple Crisp
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Apple Crisp
- Contrast: lighter
- Combination · Red · Deep / dark · Warm
$6

01 Disclosure
Tom Ford Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine, shade 01 Disclosure
- Contrast: lighter
- Combination · Red · Deep / dark · Warm
$64
Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

Raspberry Jam
Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade Raspberry Jam
- Sheer gloss: adds shine, small colour change
- Colour match · Red · Deep / dark · Warm
$22
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #800314
- L* 25.9 a* 47.9 b* 29.1
- Colour family
- Red
- from the description (“red”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Neutral
- from the description (“true”)
- Colour description
- Not listed
- not stated
- Texture
- Matte
- the product's attributes
- Opacity
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.