Shape and Sculpt Lip Liner Incite 7 dupes and alternatives Hourglass
4.8 (559)·Red · Neutral · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: matte· Both claim smudge and transfer· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Cool rather than neutral undertone
Score details
Shade match
66
Finish & visual result
100
Wear & performance
85
Comfort & suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cool rather than neutral undertone · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration
$6Ulta Beauty(product price)$23 less (79%)4.5 (66,830)
Matches: Same longevity: long-wearing· Both claim hydration
Differences: Lighter· Cool rather than neutral undertone· Cream rather than matte (finish)
Score details
Shade match
73
Finish & visual result
56
Wear & performance
70
Comfort & suitability
70
Slight colour difference · Cream · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Lighter · Cool rather than neutral undertone · Cream rather than matte (finish) · Does not claim smudge and transfer · Does not claim comfort
Retailer shade note: creamy deep violet-red - cream
Matches: Both claim smudge and transfer· Both claim comfort· Both claim hydration
Differences: Noticeably different swatch colour· Cool rather than neutral undertone· Nude rather than red
Score details
Shade match
58
Finish & visual result
50
Wear & performance
85
Comfort & suitability
100
Slight colour difference · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Nude rather than red · 24-hour wear rather than long-wearing (longevity)
Matches: Same finish: matte· Both claim smudge and transfer· Claims waterproof
Differences: Noticeably different swatch colour· Lighter· Cool rather than neutral undertone
Score details
Shade match
56
Finish & visual result
100
Wear & performance
74
Comfort & suitability
70
Slight colour difference · Matte
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cool rather than neutral undertone · Berry rather than red · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
Matches: Same finish: matte· Both claim smudge and transfer· Claims waterproof
Differences: Noticeably different swatch colour· Cool rather than neutral undertone· Berry rather than red
Score details
Shade match
53
Finish & visual result
100
Wear & performance
74
Comfort & suitability
70
Visibly different colour · Matte
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Berry rather than red · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
Matches: Same finish: matte· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Cool rather than neutral undertone· Brown rather than red
Score details
Shade match
57
Finish & visual result
100
Wear & performance
70
Comfort & suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Brown rather than red · Does not claim smudge and transfer · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Same longevity: long-wearing· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Warm rather than neutral undertone
Score details
Shade match
50
Finish & visual result
100
Wear & performance
70
Comfort & suitability
100
Slight colour difference · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Warm rather than neutral undertone · Nude rather than red · Does not claim smudge and transfer
Differences: Warm rather than neutral undertone· Other rather than red· 8-hour wear rather than long-wearing (longevity)
Score details
Shade match
67
Finish & visual result
50
Wear & performance
55
Comfort & suitability
70
Close colour
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than neutral undertone · Other rather than red · 8-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim hydration
Differences: Cool rather than neutral undertone· Not listed rather than long-wearing (longevity)· Does not claim smudge and transfer
Score details
Shade match
75
Finish & visual result
50
Wear & performance
40
Comfort & suitability
40
Slight colour difference
Ingredients (not scored): 11% ingredient overlap
Differences: Cool rather than neutral undertone · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim comfort · Does not claim hydration
Matches: Same longevity: long-wearing· Both claim smudge and transfer
Differences: Noticeably different swatch colour· Lighter· Warm rather than neutral undertone
Score details
Shade match
47
Finish & visual result
50
Wear & performance
100
Comfort & suitability
40
Visibly different colour · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Warm rather than neutral undertone · Pink rather than red · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Both claim smudge and transfer· Claims waterproof
Differences: Noticeably different swatch colour· Cool rather than neutral undertone· Nude rather than red
Score details
Shade match
47
Finish & visual result
100
Wear & performance
74
Comfort & suitability
70
Visibly different colour · Matte
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Nude rather than red · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
R.E.M. Beauty At The Borderline Lip Liner Pencil in melodies, against Hourglass Shape and Sculpt Lip Liner in Incite 7. Every attribute compared, with its share of the score.
ComparedYour shadeIncite 7Closest shade matchmelodiesHow they compareScore
Shade match60% of overall89
Colour60%81#800314#79141fClose colourColour difference 3.5 (0 is identical)
Depth20%100Deep / darkDeep / darkSameDepth difference 0.2 on the 0–100 scale
Format and precision20%—not comparableNot listedPencilNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall40
Comfort50%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 70/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Bad Blood, against Hourglass Shape and Sculpt Lip Liner in Incite 7. Every attribute compared, with its share of the score.
ComparedYour shadeIncite 7Closest overall alternativeBad BloodHow they compareScore
Shade match60% of overall87
Colour60%85#800314#84060cVery close colourColour difference 3.0 (0 is identical)
Depth20%98Deep / darkDeep / darkSameDepth difference 1.5 on the 0–100 scale
Undertone10%60NeutralWarmSome differenceOne side neutral: partial agreement
Colour family10%100RedRedSameSame colour family
Finish & visual result10% of overall100
Finish100%100MatteMatteSameSame matte finish
Wear & performance25% of overall · 3 of 4 compared74
Longevity30%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproof20%40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Format and precision20%—not comparableNot listedPencilNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall70
Comfort50%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Overall match 84/100Shade match 87/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$23 less (79%)
