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MERIT Signature Lip Sheer Lip Liner in Subconscious, product photo from Sephora
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MERIT Signature Lip Sheer Lip Liner in Subconscious, image 2 from Sephora
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MERIT Signature Lip Sheer Lip Liner in Subconscious, image 3 from Sephora
3 of 7 · Shown for Subconscious · Sephora
MERIT Signature Lip Sheer Lip Liner in Subconscious, image 4 from Sephora
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MERIT Signature Lip Sheer Lip Liner in Subconscious, image 5 from Sephora
5 of 7 · Shown for Subconscious · Sephora
MERIT Signature Lip Sheer Lip Liner in Subconscious, image 6 from Sephora
6 of 7 · Shown for Subconscious · Sephora
MERIT Signature Lip Sheer Lip Liner in Subconscious, image 7 from Sephora
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Official description

rich plum mauve

Standardised colour

Mauve · Deep / dark · Cool undertone Details

Satin finish · Sheer

Price
$24SephoraSephora

Where to buy Subconscious (1 store)

SephoraSephora$24
SephoraView at Sephora

Similar to MERIT Signature Lip Sheer Lip Liner Subconscious

The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with MERIT Signature Lip Sheer Lip Liner Subconscious, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip gloss shades close to this lip liner's colour, family and depth.

Lipstick

  1. NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick

    Overnight Hero

    NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Overnight Hero

    • Very close match
    • Colour match · Mauve · Medium · Cool

    $13

  2. Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick

    Mauve Cloud

    Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Mauve Cloud

    • Close match
    • Colour match · Mauve · Medium · Cool

    $26

Lip gloss

  1. Buxom Full-On Plumping Lip Polish

    Dolly

    Buxom Full-On Plumping Lip Polish, shade Dolly

    • Close match
    • Colour match · Mauve · Medium · Cool

    $26

  2. ILIA Balmy Tint Hydrating Lip Balm

    Memoir

    ILIA Balmy Tint Hydrating Lip Balm, shade Memoir

    • Close match
    • Colour match · Mauve · Medium · Neutral

    $29

Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.

Lipstick

  1. CoverGirl Outlast All-Day Lip Color With Topcoat

    Blushed Mauve 550

    CoverGirl Outlast All-Day Lip Color With Topcoat, shade Blushed Mauve 550

    • Slightly lighter, so the liner defines it
    • Combination · Mauve · Medium · Cool

    $11.99

  2. Yves Saint Laurent Lovenude Lip Blusher Soft Blurring Lip Color

    08 MAUVE-HAZE

    Yves Saint Laurent Lovenude Lip Blusher Soft Blurring Lip Color, shade 08 MAUVE-HAZE

    • Slightly lighter, so the liner defines it
    • Combination · Mauve · Medium · Cool

    $43

Lip gloss

  1. Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm

    Sugar Plum

    Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm, shade Sugar Plum

    • Slightly lighter, so the liner defines it
    • Combination · Mauve · Medium · Cool

    $16

  2. Clarins Lip Perfector Peptide-Plumping Lip Gloss

    07 Toffee Pink Shimmer

    Clarins Lip Perfector Peptide-Plumping Lip Gloss, shade 07 Toffee Pink Shimmer

    • Slightly lighter, so the liner defines it
    • Combination · Mauve · Medium · Cool

    $30

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick

    Peony

    Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Peony

    • Contrast: pink with mauve
    • Combination · Pink · Light · Cool

    $26

  2. Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint

    BUFFED OUT

    Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint, shade BUFFED OUT

    • Contrast: brown with mauve
    • Combination · Brown · Medium · Neutral

    $6.49

Lip gloss

  1. fresh Sugar Lip Balm Hydrating Treatment

    Cocoa

    fresh Sugar Lip Balm Hydrating Treatment, shade Cocoa

    • Contrast: brown with mauve
    • Combination · Brown · Deep / dark · Neutral

    $26

  2. Hourglass Phantom Volumizing Glossy Lip Balm

    Desire 120

    Hourglass Phantom Volumizing Glossy Lip Balm, shade Desire 120

    • Contrast: pink with mauve
    • Combination · Pink · Medium · Cool

    $38

Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. Buxom Full-On Plumping Lip Polish

    Dolly

    Buxom Full-On Plumping Lip Polish, shade Dolly

    • Gloss: opacity not listed
    • Colour match · Mauve · Medium · Cool

    $26

  2. Kylie Cosmetics High Gloss

    001 Crystal

    Kylie Cosmetics High Gloss, shade 001 Crystal

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $21

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#9f6970
L* 50.3 a* 22.6 b* 5.0
Colour family
Mauve
from the description (“mauve”)
Colour depth
Deep / dark
from the description (“rich”)
Undertone
Cool
from the description (“plum”)
Colour description
Not listed
not stated
Texture
Satin
the product's attributes
Opacity
Sheer
the product's attributes
Shimmer
Not listed
not stated

Description from Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.

All shades in this range (12)

MERIT Signature Lip Sheer Lip Liner