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Official description
true red
Standardised colour
Red · Medium · Neutral undertone Details
Matte finish · Opaque
Where to buy SHRED (1 store)
Similar to Milk Makeup Line + Fill Lip Liner and Allover Lip Color SHRED
The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Milk Makeup Line + Fill Lip Liner and Allover Lip Color SHRED, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip gloss shades close to this lip liner's colour, family and depth.
Lipstick
Heatwave
Revlon Super Lustrous Ultra Lipstick, shade Heatwave
- Very close match
- Colour match · Red · Medium · Cool
$15.99

22A - Rosso Valentino
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush, shade 22A - Rosso Valentino
- Very close match
- Colour match · Red · Medium · Cool
$40
Lip gloss

046 Cranberry
Dior Lip Glow Oil Hydrating High-Shine Gloss, shade 046 Cranberry
- Very close match
- Colour match · Berry · Medium · Cool
$42

Pomegranate Fizz Glimmer - sheer red tint with gold glimmer
OLEHENRIKSEN Pout Preserve Hydrating Peptide Lip Treatment, shade Pomegranate Fizz Glimmer - sheer red tint with gold glimmer
- Close match
- Colour match · Red · Medium · Neutral
$24
Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.
Lipstick

01 Always Red
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 01 Always Red
- Slightly lighter, so the liner defines it
- Combination · Red · Medium · Neutral
$16
Blue Note
ILIA Lip Sketch Hydrating Crayon, shade Blue Note
- Slightly lighter, so the liner defines it
- Combination · Red · Medium · Cool
$27
Lip gloss
Cherry Jelly
NYX Professional Makeup Jelly Job Lip Gloss, shade Cherry Jelly
- Slightly lighter, so the liner defines it
- Combination · Red · Medium · Cool
$12
You're Just Jelly
CoverGirl Clean Fresh Yummy Lip Gloss, shade You're Just Jelly
- Slightly lighter, so the liner defines it
- Combination · Red · Medium · Neutral
$11.99
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick

Pizzazz
Charlotte Tilbury Matte Revolution Hydrating Lipstick, shade Pizzazz
- Contrast: deeper
- Combination · Red · Deep / dark · Cool
$37
Goal Getter
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Goal Getter
- Contrast: berry with red
- Combination · Berry · Deep / dark · Cool
$13
Lip gloss

Raspberry
Tarte Maracuja Vegan Juicy Lip Balm, shade Raspberry
- Contrast: berry with red
- Combination · Berry · Deep / dark · Cool
$27

Electro Berry
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint, shade Electro Berry
- Contrast: berry with red
- Combination · Berry · Deep / dark · Cool
$23
Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

046 Cranberry
Dior Lip Glow Oil Hydrating High-Shine Gloss, shade 046 Cranberry
- Gloss: opacity not listed
- Combination · Berry · Medium · Cool
$42

Journey
Milk Makeup Odyssey Hydrating Lip Oil Gloss, shade Journey
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$26
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #bd273b
- L* 42.1 a* 58.7 b* 26.8
- Colour family
- Red
- from the description (“red”)
- Colour depth
- Medium
- from the swatch colour
- Undertone
- Neutral
- from the description (“true”)
- Colour description
- Not listed
- not stated
- Texture
- Matte
- the product's attributes
- Opacity
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.