Red · Neutral · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip liner overall.
Ulta BeautyYour shade $22 at Ulta Beauty
Milani Color Statement Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$6.49View at Ulta BeautyRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $14 moreMatches: Near-identical swatch colourSame finish: matteSame longevity: long-wearing
Differences: Cool rather than neutral undertone
Looks identical · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Cool rather than neutral undertone
Retailer shade note: deep, rich red with blue undertones
Medium confidence· Digital match
Fara Homidi Smudge & Contour Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)$8 less (36%)Matches: Very close colourSame neutral undertoneSame longevity: long-wearing
No material differences in the data we have.
Very close colour
Ingredients (not scored): 0% ingredient overlap
Retailer shade note: red
Medium confidence· Digital match
Sacheu Peel Off Lip Liner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Same neutral undertoneSame finish: matteSame longevity: long-wearing
No material differences in the data we have.
Close colour · Matte
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: the iconic true red
Medium confidence· Digital match
Fara Homidi Smudge & Contour Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$6 less (27%)Matches: Same longevity: long-wearingBoth claim hydration
Differences: Cool rather than neutral undertone
Close colour · Satin
Ingredients (not scored): 8% ingredient overlap
Differences: Cool rather than neutral undertone
Retailer shade note: red
Medium confidence· Digital match
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)$16 less (73%)Matches: Same neutral undertoneSame finish: matteSame longevity: long-wearing
Differences: Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim hydration
Retailer shade note: true red
High confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta Beauty
CVS$17.01 less (77%)Matches: Near-identical swatch colourSame neutral undertoneSame finish: matte
Differences: 8-hour wear rather than long-wearing (longevity)Does not claim hydration
Looks identical · Matte · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: 8-hour wear rather than long-wearing (longevity) · Does not claim hydration
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
CVS$4.99View at CVS
Walmart$11.60View at WalmartUlta Beauty(product price)$16 less (73%)Matches: Same finish: matteSame longevity: long-wearingSame format and precision: pencil
Differences: Cool rather than neutral undertoneDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Cool rather than neutral undertone · Does not claim hydration
Retailer shade note: deep wine red
High confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (73%)Matches: Very close colourSame longevity: long-wearingSame format and precision: pencil
Differences: Cool rather than neutral undertoneCream rather than matte (finish)
Very close colour · Cream · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than neutral undertone · Cream rather than matte (finish)
Retailer shade note: bright blue-red cream
High confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$5.97View at Walmart
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyCVS$6.59View at CVSUlta Beauty(product price)$18 less (82%)Matches: Very close colourSame longevity: long-wearingSame format and precision: pencil
Differences: Warm rather than neutral undertoneDoes not claim hydration
Very close colour · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than neutral undertone · Does not claim hydration
Retailer shade note: brick red
High confidence· Digital match
L.A. Girl Perfect Precision Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $4 · product priceView at Ulta BeautyUlta BeautyCosts $7 moreMatches: Same neutral undertoneSame longevity: long-wearingBoth claim hydration
No material differences in the data we have.
Close colour
Ingredients (not scored): 12% ingredient overlap
Retailer shade note: neutral red
Medium confidence· Digital match
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Near-identical swatch colourClaims waterproofSame format and precision: pencil
Differences: Warm rather than neutral undertone8-hour wear rather than long-wearing (longevity)
Looks identical · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than neutral undertone · 8-hour wear rather than long-wearing (longevity)
Retailer shade note: orange-based red
High confidence· Digital match
RMS Beauty Go Nude Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty$9 less (41%)Matches: Same longevity: long-wearingSame format and precision: pencil
Differences: Cool rather than neutral undertoneDoes not claim hydration
Close colour · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Cool rather than neutral undertone · Does not claim hydration
Retailer shade note: red
Medium confidence· Digital match
Juvia's Place Luxe Lip Liners
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta BeautyCosts $7 moreMatches: Same finish: matteSame longevity: long-wearingSame format and precision: pencil
Differences: Cool rather than neutral undertoneDoes not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 22% ingredient overlap
Differences: Cool rather than neutral undertone · Does not claim hydration
Retailer shade note: vibrant cool red
High confidence· Digital match
Pat McGrath Labs Dramatique Mega Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraCosts $1 moreMatches: Same neutral undertoneSame finish: matteClaims smudge and transfer
Differences: 9-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: 9-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame finish: matteSame format and precision: pencil
Differences: Cool rather than neutral undertoneNot listed rather than long-wearing (longevity)Does not claim hydration
Very close colour · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than neutral undertone · Not listed rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: very matte vivid blue red
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Same neutral undertoneSame finish: matteSame longevity: long-wearing
Differences: Does not claim hydration
Close colour · Matte
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim hydration
Retailer shade note: crimson red
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta BeautyCosts $2 moreMatches: Very close colourSame finish: matteClaims smudge and transfer
Differences: Cool rather than neutral undertone8-hour wear rather than long-wearing (longevity)Does not claim hydration
Very close colour · Matte
Ingredients (not scored): 12% ingredient overlap
Differences: Cool rather than neutral undertone · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: blue red
High confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautySephoraCosts $4 moreMatches: Same neutral undertoneSame finish: matteSame longevity: long-wearing
Differences: Noticeably different swatch colourDoes not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim hydration
Retailer shade note: bright neutral red
Medium confidence· Digital match
Makeup By Mario Ultra Suede Sculpting Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta BeautyCosts $8 moreMatches: Same neutral undertoneClaims smudge and transferSame format and precision: pencil
Differences: 24-hour wear rather than long-wearing (longevity)
Close colour · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: 24-hour wear rather than long-wearing (longevity)
Retailer shade note: bright red with a neutral undertone
High confidence· Digital match
Estée Lauder Double Wear 24H Stay-In-Place Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyCVS$17.01 less (77%)Matches: Very close colourSame longevity: long-wearingClaims smudge and transfer
Differences: Cool rather than neutral undertoneDoes not claim hydration
Very close colour · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Cool rather than neutral undertone · Does not claim hydration
Medium confidence· Digital match
L.A. Girl Long-Lasting Shockwave Lip Liner
Every store that sells this shade · prices as last checked
CVS$4.99View at CVSUlta BeautyCosts $3 moreMatches: Very close colourSame format and precision: pencil
Differences: Cool rather than neutral undertoneNot listed rather than long-wearing (longevity)Does not claim hydration
Very close colour
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than neutral undertone · Not listed rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: vivid bright bluish-red
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta BeautyCosts $10 moreMatches: Same finish: matteClaims smudge and transferSame format and precision: pencil
Differences: Cool rather than neutral undertone12-hour wear rather than long-wearing (longevity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 22% ingredient overlap
Differences: Cool rather than neutral undertone · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: vivid siren red
High confidence· Digital match
NARS Powermatte High Intensity Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautyUlta Beauty$6 less (27%)Matches: Same longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourCool rather than neutral undertoneBerry rather than red
Slight colour difference · Satin
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Berry rather than red
Retailer shade note: raspberry
High confidence· Digital match
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)$16 less (73%)Matches: Same longevity: long-wearingSame format and precision: pencilBoth claim hydration
Differences: DeeperCool rather than neutral undertoneCream rather than matte (finish)
Slight colour difference · Cream · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Deeper · Cool rather than neutral undertone · Cream rather than matte (finish)
Retailer shade note: cranberry red - cream
High confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty(product price)$18.01 less (82%)Matches: Same finish: matteClaims waterproofSame format and precision: pencil
Differences: Cool rather than neutral undertone8-hour wear rather than long-wearing (longevity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Cool rather than neutral undertone · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: red
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $3.99 · product priceView at Ulta BeautyCVS$4.99View at CVSWalmart$7.04View at WalmartSephoraCosts $3 moreMatches: Same longevity: long-wearingBoth claim hydration
Differences: Warm rather than neutral undertoneCream rather than pencil (format and precision)
Slight colour difference · Satin · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than neutral undertone · Cream rather than pencil (format and precision)
Retailer shade note: cherry red
Medium confidence· Digital match
MAC Cosmetics Lipglazer Glossy Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $3 moreMatches: Same neutral undertoneSame finish: matteSame longevity: long-wearing
Differences: Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim hydration
Retailer shade note: true red
High confidence· Digital match
Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$12.01 less (55%)Matches: Same neutral undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourDeeperDoes not claim hydration
Slight colour difference
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Does not claim hydration
Medium confidence· Digital match
Palladio Beauty Lip Liner Classic Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$9.99View at Ulta BeautyUlta Beauty$16 less (73%)Matches: Same finish: matteSame longevity: long-wearingClaims smudge and transfer
Differences: Noticeably different swatch colourCool rather than neutral undertone
Slight colour difference · Matte
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than neutral undertone
Retailer shade note: matte red with blue undertones
Medium confidence· Digital match
NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beauty$6View at Ulta BeautyShowing 12 of 29 matches
Milani Color Statement Lip Liner in True Red, against Milk Makeup Line + Fill Lip Liner and Allover Lip Color in SHRED. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Color Statement Lip Liner in True Red.
Weighted ingredient similarity 9%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $22 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
