All 17 imagesFewer images
Official description
plum brown
Standardised colour
Brown · Deep / dark · Cool undertone Details
Matte finish
SephoraWhere to buy Proud (2 stores)
SephoraBest price$18View at Sephora
Ulta BeautyBest price$18View at Ulta BeautySimilar to Rare Beauty Kind Words Matte Lip Liner Proud
The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Rare Beauty Kind Words Matte Lip Liner Proud, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip gloss shades close to this lip liner's colour, family and depth.
Lipstick
Taupe time
Revlon ColorStay Overtime Lipcolor, shade Taupe time
- Close match
- Colour match · Nude · Deep / dark · Cool
$14.49
165 Drive The Future
Maybelline SuperStay Ink Crayon Lipstick, shade 165 Drive The Future
- Close match
- Colour match · Brown · Deep / dark · Cool
$6.99
View at CVS
View at WalgreensLip gloss
5B Nude Crush
Yves Saint Laurent Candy Glow Tinted Butter Balm with Maracuja Oil, shade 5B Nude Crush
- Close match
- Colour match · Brown · Deep / dark · Cool
$43
Persimmon
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss, shade Persimmon
- Close match
- Colour match · Brown · Deep / dark · Cool
$26
Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.
Lipstick
Drippin In Rose
NYX Professional Makeup Lip IV Hydrating Gloss Stain, shade Drippin In Rose
- Slightly lighter, so the liner defines it
- Combination · Brown · Deep / dark · Cool
$12
Crème In Your Coffee
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick, shade Crème In Your Coffee
- Slightly lighter, so the liner defines it
- Combination · Brown · Medium · Cool
$25
Lip gloss
Boba Bounce
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm, shade Boba Bounce
- Slightly lighter, so the liner defines it
- Combination · Brown · Deep / dark · Cool
$24
Jazzy Jam
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint, shade Jazzy Jam
- Slightly lighter, so the liner defines it
- Combination · Brown · Light · Cool
$23
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
Berry Queen
e.l.f. Cosmetics Glossy Lip Stain, shade Berry Queen
- Contrast: plum with brown
- Combination · Plum · Deep / dark · Cool
$7
Plum Explosion
L'Oréal Paris Colour Riche Original Satin Lipstick, shade Plum Explosion
- Contrast: plum with brown
- Combination · Plum · Deep / dark · Cool
$12.49
Lip gloss
Lo-Fi Mauve
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint, shade Lo-Fi Mauve
- Contrast: mauve with brown
- Combination · Mauve · Deep / dark · Cool
$23
Enigma
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Enigma
- Contrast: lighter
- Combination · Brown · Deep / dark · Cool
$18
Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss
5B Nude Crush
Yves Saint Laurent Candy Glow Tinted Butter Balm with Maracuja Oil, shade 5B Nude Crush
- Sheer gloss: adds shine, small colour change
- Colour match · Brown · Deep / dark · Cool
$43
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #6d2f3a
- L* 28.4 a* 28.7 b* 6.5
- Colour family
- Brown
- from the description (“brown”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Cool
- from the description (“plum”)
- Colour description
- Not listed
- not stated
- Texture
- Matte
- the product's attributes
- Opacity
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.