Kind Words Matte Lip Liner Proud dupes and alternatives Rare Beauty
4.6 (1,765)·Brown · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same finish: matte· Both claim smudge and transfer
Differences: Noticeably different swatch colour· Deeper· 8-hour wear rather than long-wearing (longevity)
Score details
Shade match
69
Finish & visual result
100
Wear & performance
88
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration
$3.99Ulta Beauty(product price)$14.01 less (78%)4.0 (1,970)
Matches: Same cool undertone· Same finish: matte· Both claim waterproof
Differences: Noticeably different swatch colour· Nude rather than brown· 8-hour wear rather than long-wearing (longevity)
Score details
Shade match
70
Finish & visual result
100
Wear & performance
70
Comfort & suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than brown · 8-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim hydration
Matches: Both claim smudge and transfer· Both claim waterproof
Differences: Neutral rather than cool undertone· 16-hour wear rather than long-wearing (longevity)· Does not claim comfort
Score details
Shade match
73
Finish & visual result
50
Wear & performance
88
Comfort & suitability
40
Slight colour difference
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Both claim smudge and transfer· Both claim waterproof
Differences: Lighter· Warm rather than cool undertone· Nude rather than brown
Score details
Shade match
62
Finish & visual result
100
Wear & performance
88
Comfort & suitability
70
Slight colour difference · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Lighter · Warm rather than cool undertone · Nude rather than brown · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
Matches: Both claim smudge and transfer· Both claim hydration
Differences: Neutral rather than cool undertone· 24-hour wear rather than long-wearing (longevity)· Does not claim waterproof
Score details
Shade match
74
Finish & visual result
50
Wear & performance
76
Comfort & suitability
70
Slight colour difference · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · 24-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort
Retailer shade note: deep, rich brown with a neutral undertone
Matches: Same cool undertone· Same finish: matte· Both claim smudge and transfer
Differences: Noticeably different swatch colour· Deeper· Plum rather than brown
Score details
Shade match
62
Finish & visual result
100
Wear & performance
88
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than brown · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration
NYX Professional Makeup Slim Lip Pencil Lip Liner in Mahogany, against Rare Beauty Kind Words Matte Lip Liner in Proud. Every attribute compared, with its share of the score.
ComparedYour shadeProudClosest shade matchMahoganyHow they compareScore
Shade match60% of overall91
Colour60%85#6d2f3a#663236Very close colourColour difference 3.0 (0 is identical)
Depth20%99Deep / darkDeep / darkSameDepth difference 0.8 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableMatteNot listedNot listed for eitherA finish not listed for one product
Wear & performance25% of overall67
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfer30%40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall70
Comfort50%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Overall match 80/100Shade match 91/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Trace'd Out Pencil Lip Liner in Rose Amber, against Rare Beauty Kind Words Matte Lip Liner in Proud. Every attribute compared, with its share of the score.
ComparedYour shadeProudClosest overall alternativeRose AmberHow they compareScore
Shade match60% of overall85
Colour60%77#6d2f3a#5e2f34Close colourColour difference 3.9 (0 is identical)
Depth20%93Deep / darkDeep / darkSameDepth difference 3.7 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100BrownBrownSameSame colour family
Finish & visual result10% of overall100
Finish100%100MatteMatteSameSame matte finish
Wear & performance25% of overall88
Longevity30%70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Format and precision20%85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall40
Comfort50%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 85/100Shade match 85/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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