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Kind Words Matte Lip Liner Alluring dupes and alternatives Rare Beauty

Brown · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade matchClosest overall alternative: Urban Decay 24/7 Glide-On Waterproof Lip Liner Underrated

The equivalent shade and the most similar lip liner overall.

Your shade
Rare Beauty
AlluringChange shade
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and opacity: Matte
The match
Urban Decay
Underrated
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and opacity: Matte
Overall match
92out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
88
Comfort (Comfort & suitability)
70
Shade match
95out of 100
Colour
91
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$25SephoraSephora
Costs $7 more

Your shade $18 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Whiskey
    Shade match 88
    $24SephoraSephoraCosts $6 more

    Matches: Very close colourSame finish: matteBoth claim smudge and transfer

    Differences: Neutral rather than cool undertone8-hour wear rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: deep mahagony

    Medium confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Make a Statement
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$10 less (56%)

    Matches: Same longevity: long-wearingBoth claim smudge and transferBoth claim waterproof

    Differences: Neutral rather than cool undertoneDoes not claim hydration

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    97
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim hydration

    High confidence· Digital match

    View match
  3. #4 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Hidden Truth
    Shade match 77
    $25SephoraSephoraCosts $7 more

    Matches: Same finish: matteBoth claim smudge and transferBoth claim waterproof

    Differences: Warm rather than cool undertone16-hour wear rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than cool undertone · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: Warm Brown

    High confidence· Digital match

    View match
  4. #5 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Brown'd Out
    Shade match 79
    $24SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: 8-hour wear rather than long-wearing (longevity)Does not claim comfortDoes not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: 8-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: rich brown

    High confidence· Digital match

    View match
  5. #6 · Dior

    Rouge Dior Contour Lip Liner

    510 Wild Brown
    Shade match 92
    $35Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourBoth claim smudge and transfer

    Differences: Neutral rather than cool undertone8-hour wear rather than long-wearing (longevity)Does not claim waterproof

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  6. #7 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    No Wine-ing
    Shade match 77
    $8Ulta BeautyUlta Beauty(product price)$10 less (56%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Berry rather than brownDoes not claim hydration

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    97
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 8% ingredient overlap

    Differences: Berry rather than brown · Does not claim hydration

    Medium confidence· Digital match

    View match
  7. #8 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Too Blessed
    Shade match 76
    $8Ulta BeautyUlta Beauty(product price)$10 less (56%)

    Matches: Same longevity: long-wearingBoth claim smudge and transferBoth claim waterproof

    Differences: Warm rather than cool undertoneDoes not claim hydration

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    97
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim hydration

    High confidence· Digital match

    View match
  8. #9 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Chiseled Chocolate
    Shade match 73
    $24Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourDoes not claim hydration

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    97
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim hydration

    Retailer shade note: cool deep cocoa

    Medium confidence· Digital match

    View match
  9. #10 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Chai Latte
    Shade match 79
    $5Ulta BeautyUlta Beauty$13 less (72%)

    Matches: Very close colourSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Warm rather than cool undertoneNude rather than brownDoes not claim waterproof

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · Nude rather than brown · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  10. Shade match 75
    $22SephoraSephoraCosts $4 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim hydration

    Differences: Neutral rather than cool undertoneDoes not claim smudge and transferDoes not claim waterproof

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    67
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort

    Retailer shade note: rich brown

    High confidence· Digital match

    View match
  11. Shade match 63
    $25SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterNude rather than brown

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Nude rather than brown · Does not claim comfort · Does not claim hydration

    Retailer shade note: dark chocolate nude

    Medium confidence· Digital match

    View match
  12. #13 · Palladio Beauty

    Retractable Waterproof Lip Liner

    Coffee
    Shade match 76
    $14.99Ulta BeautyUlta Beauty$3.01 less (17%)

    Matches: Same longevity: long-wearingBoth claim waterproofSame format and precision: retractable

    Differences: Warm rather than cool undertoneDoes not claim smudge and transferDoes not claim comfort

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim smudge and transfer · Does not claim comfort

    High confidence· Digital match

    View match
  13. #14 · Hourglass

    Shape and Sculpt Lip Liner

    Silhouette 6
    Shade match 62
    $29SephoraSephoraCosts $11 more

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourRed rather than brownDoes not claim waterproof

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    85
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than brown · Does not claim waterproof

    Retailer shade note: Deep Red

    Medium confidence· Digital match

    View match
  14. #15 · Hourglass

    Shape and Sculpt Lip Liner

    Strut 8
    Shade match 61
    $29SephoraSephoraCosts $11 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighterWarm rather than cool undertone

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    85
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · Does not claim waterproof

    Retailer shade note: Rich Brown

    High confidence· Digital match

    View match
  15. #16 · Hourglass

    Shape and Sculpt Lip Liner

    Candid 5
    Shade match 61
    $29SephoraSephoraCosts $11 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    85
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Does not claim waterproof

    Retailer shade note: True Chesnut

    High confidence· Digital match

    View match
  16. #17 · Milani

    Keep It Full Plumping Lip Liner

    Fire Sign
    Shade match 73
    $11.99Ulta BeautyUlta Beauty$6.01 less (33%)

    Matches: Same cool undertoneBoth claim smudge and transferBoth claim comfort

    Differences: Noticeably different swatch colour8-hour wear rather than long-wearing (longevity)Does not claim waterproof

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof

    Retailer shade note: rich chocolate brown

    High confidence· Digital match

    View match
  17. #18 · Versed

    Lip Frame Defining Lip Liner

    Saddle
    Shade match 67
    $12.99Ulta BeautyUlta Beauty$5.01 less (28%)

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterDoes not claim smudge and transfer

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    67
    Comfort & suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Does not claim smudge and transfer · Does not claim waterproof

    Retailer shade note: Cool Deep Brown

    Medium confidence· Digital match

    View match
  18. #19 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Hex
    Shade match 60
    $25SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighterBerry rather than brown

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Berry rather than brown · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: deep red wine

    Medium confidence· Digital match

    View match
  19. #20 · Dior

    Rouge Dior Contour Lip Liner

    001 Diormidnight
    Shade match 75
    $35Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Same cool undertoneBoth claim smudge and transfer

    Differences: Noticeably different swatch colour8-hour wear rather than long-wearing (longevity)Does not claim waterproof

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  20. #21 · Palladio Beauty

    Lip Liner Classic Pencil

    Walnut
    Shade match 78
    $9.99Ulta BeautyUlta Beauty$8.01 less (45%)

    Matches: Same longevity: long-wearing

    Differences: Warm rather than cool undertoneDoes not claim smudge and transferDoes not claim waterproof

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    67
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  21. #22 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Rose Amber
    Shade match 61
    $24SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighter8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: cool taupe brown

    High confidence· Digital match

    View match
  22. #23 · Buxom

    Power Line Plumping Lip Liner

    Creamy Chocolate
    Shade match 71
    $24Ulta BeautyUlta BeautyCosts $6 more

    Matches: Both claim waterproofBoth claim comfortBoth claim hydration

    Differences: Warm rather than cool undertoneNude rather than brownCream rather than matte (finish)

    Score details
    Shade match
    71
    Finish & visual result
    56
    Wear & performance
    66
    Comfort & suitability
    100

    Close colour · Cream · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than cool undertone · Nude rather than brown · Cream rather than matte (finish) · 8-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer

    Retailer shade note: dark nude

    Medium confidence· Digital match

    View match
  23. #24 · Morphe

    Sculptwear Long-Lasting Lip Liner

    Secret Garter
    Shade match 64
    $12Ulta BeautyUlta Beauty$6 less (33%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighterDoes not claim waterproof

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Does not claim waterproof

    Retailer shade note: rich purple-brown

    High confidence· Digital match

    View match
  24. #25 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Midnight Rouge
    Shade match 67
    $22SephoraSephoraCosts $4 more

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourWarm rather than cool undertoneDoes not claim smudge and transfer

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    67
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: deep reddish brown with golden undertones

    Medium confidence· Digital match

    View match
  25. #26 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Conspiracy
    Shade match 55
    $25SephoraSephoraCosts $7 more

    Matches: Same finish: matteBoth claim smudge and transferBoth claim waterproof

    Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone

    Score details
    Shade match
    55
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: plum-bronze

    High confidence· Digital match

    View match
  26. #27 · Essence

    8H Matte Comfort Lipliner

    Silky Hazelnut
    Shade match 62
    $3.99Ulta BeautyUlta Beauty(product price)$14.01 less (78%)

    Matches: Same cool undertoneSame finish: matteBoth claim waterproof

    Differences: Noticeably different swatch colourLighterNude rather than brown

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Nude rather than brown · 8-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim hydration

    Retailer shade note: nude

    High confidence· Digital match

    View match
  27. #28 · Juvia's Place

    Luxe Lip Liners

    Brownie
    Shade match 74
    $13Ulta BeautyUlta Beauty$5 less (28%)

    Matches: Same cool undertoneSame longevity: long-wearing

    Differences: Noticeably different swatch colourDoes not claim smudge and transferDoes not claim waterproof

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    67
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  28. #29 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Berry Wine
    Shade match 71
    $4Ulta BeautyUlta Beauty(product price)$14 less (78%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim comfort

    Differences: Berry rather than brownDoes not claim smudge and transferDoes not claim waterproof

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    67
    Comfort & suitability
    70

    Slight colour difference · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Berry rather than brown · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration

    Medium confidence· Digital match

    View match
  29. #30 · Smashbox

    Studio Extreme Longwear Lip Liner

    Warm Mocha
    Shade match 64
    $25Ulta BeautyUlta BeautyCosts $7 more

    Matches: Both claim smudge and transferBoth claim waterproof

    Differences: Noticeably different swatch colourLighterWarm rather than cool undertone

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    88
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: warm dark brown

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Urban Decay 24/7 Glide-On Waterproof Lip Liner in Underrated, against Rare Beauty Kind Words Matte Lip Liner in Alluring. Every attribute compared, with its share of the score.

ComparedYour shadeAlluringClosest matchUnderratedScore
Shade match60% of overall95
Colour91#4a2018#4b261eVery close colourColour difference 2.1 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result10% of overall100
Finish100MatteMatteSameSame matte finish
Wear & performance25% of overall88
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Smudge and transfer100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Format and precision85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall70
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 92/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay 24/7 Glide-On Waterproof Lip Liner in Underrated.

Same or better

  • Very close colour
  • Same cool undertone
  • Same finish: matte
  • Both claim smudge and transfer
  • Both claim waterproof
  • Both claim hydration

Different

  • 16-hour wear longevity instead of long-wearing
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionrich cool browncool brown
Basemoderate siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Underrated

Best price
$25SephoraSephora
Costs $7 more

Your shade $18 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.