Kind Words Matte Lip Liner Gifted dupes and alternatives Rare Beauty
4.6 (1,765)·Brown · Neutral · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: matte· Both claim smudge and transfer· Both claim waterproof
Differences: Deeper· Cool rather than neutral undertone· 8-hour wear rather than long-wearing (longevity)
Score details
Shade match
79
Finish & visual result
100
Wear & performance
88
Comfort & suitability
40
Close colour · Matte
Ingredients (not scored): 2% ingredient overlap
Differences: Deeper · Cool rather than neutral undertone · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration
Matches: Near-identical swatch colour· Same longevity: long-wearing· Both claim comfort
Differences: Cool rather than neutral undertone· Mauve rather than brown· Does not claim smudge and transfer
Score details
Shade match
87
Finish & visual result
78
Wear & performance
67
Comfort & suitability
70
Looks identical · Satin · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than neutral undertone · Mauve rather than brown · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Matches: Both claim smudge and transfer· Both claim waterproof
Differences: Warm rather than neutral undertone· 16-hour wear rather than long-wearing (longevity)· Does not claim comfort
Score details
Shade match
83
Finish & visual result
50
Wear & performance
88
Comfort & suitability
40
Close colour
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than neutral undertone · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration
$7Ulta Beauty(product price)$11 less (61%)4.8 (784)
Matches: Very close colour· Same neutral undertone· Both claim comfort
Differences: Not listed rather than long-wearing (longevity)· Does not claim smudge and transfer· Does not claim waterproof
Score details
Shade match
94
Finish & visual result
50
Wear & performance
49
Comfort & suitability
70
Very close colour · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Matches: Very close colour· Same longevity: long-wearing· Both claim hydration
Differences: Warm rather than neutral undertone· Nude rather than brown· Does not claim smudge and transfer
Score details
Shade match
86
Finish & visual result
50
Wear & performance
67
Comfort & suitability
70
Very close colour · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Warm rather than neutral undertone · Nude rather than brown · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
$6Ulta Beauty(product price)$12 less (67%)4.3 (1,866)
Matches: Same finish: matte· Same longevity: long-wearing
Differences: Warm rather than neutral undertone· Does not claim smudge and transfer· Does not claim waterproof
Score details
Shade match
79
Finish & visual result
100
Wear & performance
67
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than neutral undertone · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration
$9.99Ulta Beauty(product price)$8.01 less (45%)4.1 (256)
Matches: Very close colour· Same longevity: long-wearing
Differences: Cool rather than neutral undertone· Does not claim smudge and transfer· Does not claim waterproof
Score details
Shade match
87
Finish & visual result
50
Wear & performance
67
Comfort & suitability
40
Very close colour
Ingredients (not scored): 0% ingredient overlap
Differences: Cool rather than neutral undertone · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Same longevity: long-wearing
Differences: Warm rather than neutral undertone· Does not claim smudge and transfer· Does not claim waterproof
Score details
Shade match
79
Finish & visual result
100
Wear & performance
67
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than neutral undertone · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Very close colour· Same neutral undertone
Differences: Not listed rather than long-wearing (longevity)· Does not claim smudge and transfer· Does not claim waterproof
Score details
Shade match
93
Finish & visual result
50
Wear & performance
40
Comfort & suitability
40
Very close colour
Ingredients (not scored): 4% ingredient overlap
Differences: Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration
NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner in Nude Flip, against Rare Beauty Kind Words Matte Lip Liner in Gifted. Every attribute compared, with its share of the score.
ComparedYour shadeGiftedClosest shade matchNude FlipHow they compareScore
Shade match60% of overall94
Colour60%97#82433a#844139Looks identicalColour difference 0.9 (0 is identical)
Depth20%100Deep / darkDeep / darkSameDepth difference 0.2 on the 0–100 scale
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableMatteNot listedNot listed for eitherA finish not listed for one product
Wear & performance25% of overall61
Longevity30%70Long-wearing10-hour wearSome differenceThe match claims 10-hour wear; your product says long-wearing without hours
Smudge and transfer30%40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%100RetractableRetractableSameBoth retractable
Comfort & suitability5% of overall40
Comfort50%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 79/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Shape and Sculpt Lip Liner in Uncover 4, against Rare Beauty Kind Words Matte Lip Liner in Gifted. Every attribute compared, with its share of the score.
ComparedYour shadeGiftedClosest overall alternativeUncover 4How they compareScore
Shade match60% of overall89
Colour60%89#82433a#87493cVery close colourColour difference 2.4 (0 is identical)
Depth20%95Deep / darkDeep / darkSameDepth difference 3.1 on the 0–100 scale
Undertone10%60NeutralWarmSome differenceOne side neutral: partial agreement
Colour family10%100BrownBrownSameSame colour family
Finish & visual result10% of overall100
Finish100%100MatteMatteSameSame matte finish
Wear & performance25% of overall · 3 of 4 compared85
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%—not comparableRetractableNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall100
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Overall match 89/100Shade match 89/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.