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Official description
ruby red
Standardised colour
Red · Deep / dark · Cool undertone Details
Matte finish
Where to buy Ruby Blur (1 store)
Similar to Charlotte Tilbury Airbrush Flawless Matte Lip Blur Liquid Lipstick Ruby Blur
The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Charlotte Tilbury Airbrush Flawless Matte Lip Blur Liquid Lipstick Ruby Blur, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lip gloss or lip liner shades close to this lipstick's colour, family and depth.
Lip gloss

Cherry - sheer cherry red
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine, shade Cherry - sheer cherry red
- Very close match
- Colour match · Red · Deep / dark · Cool
$24
Hall of Flame
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, shade Hall of Flame
- Close match
- Colour match · Red · Deep / dark · Neutral
$13
Lip liner
Cherry Skies
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Cherry Skies
- Very close match
- Colour match · Red · Deep / dark · Cool
$6
Pop (Neon Hot Pink)
L.A. Girl Long-Lasting Shockwave Lip Liner, shade Pop (Neon Hot Pink)
- Very close match
- Colour match · Red · Medium · Cool
$4.99
Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.
Lip liner

Extra
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner, shade Extra
- Slightly deeper for definition
- Combination · Red · Deep / dark · Neutral
$24

Midnight Rider - 195
NARS Powermatte High Intensity Lip Pencil, shade Midnight Rider - 195
- Slightly deeper for definition
- Combination · Red · Deep / dark · Cool
$32
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lip gloss

60 Million-Dollar Berry
Lancôme Lip Idôle JuicyTreat Oil-in-Gloss, shade 60 Million-Dollar Berry
- Contrast: berry with red
- Combination · Berry · Medium · Cool
$32

37 Rouge Grainé
Givenchy Rose Perfecto Hydrating Tinted Lip Balm & Gloss, shade 37 Rouge Grainé
- Contrast: lighter
- Combination · Red · Deep / dark · Cool
$43
Lip liner

Very Berry
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil, shade Very Berry
- Contrast: berry with red
- Combination · Berry · Deep / dark · Cool
$23
Unlimited Wine
L.A. Girl Ultimate Lip Intense Stay Auto Lipliner, shade Unlimited Wine
- Contrast: deeper
- Combination · Berry · Deep / dark · Cool
$6
Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

Cherry - sheer cherry red
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine, shade Cherry - sheer cherry red
- Sheer gloss: adds shine, small colour change
- Colour match · Red · Deep / dark · Cool
$24
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #ae1f37
- L* 38.3 a* 56.4 b* 23.9
- Colour family
- Red
- from the description (“red”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Cool
- from the swatch colour
- Colour description
- Not listed
- not stated
- Finish
- Matte
- the product's attributes
- Opacity
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.