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Airbrush Flawless Matte Lip Blur Liquid Lipstick Ruby Blur dupes and alternatives Charlotte Tilbury

Red · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: L'Oréal Paris Colour Riche Original Satin Lipstick Red Passion

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Charlotte Tilbury
Ruby BlurChange shade
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: Matte
The match
L'Oréal Paris
Red Passion
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: Satin
Shade match
97out of 100
Colour
95
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$12.49Ulta BeautyUlta Beauty
$24.51 less (66%)

Your shade $37 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Sephora Collection Cream Lip Stain 10HR Liquid Lipstick 129 Risky Red

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Your shade
Charlotte Tilbury
Ruby BlurChange shade
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: Matte
The match
Sephora Collection
129 Risky Red
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: Matte · Opaque
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
33
Comfort (Comfort & suitability)
100
Best price
$16SephoraSephora
$21 less (57%)

Your shade $37 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Retro Matte Liquid Lipstick

    Dance With Me
    Shade match 96
    $27Ulta BeautyUlta Beauty$10 less (27%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: 8-hour wear rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    20
    Comfort & suitability
    70

    Very close colour · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: 8-hour wear rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: deep cranberry red

    Medium confidence· Digital match

    View match
  2. #4 · Pat McGrath Labs

    LiquiLUST: Legendary Wear Matte Lipstick

    Elson 4
    Shade match 89
    $34SephoraSephora$3 less (8%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: 12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    37
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  3. Shade match 79
    $32SephoraSephora$5 less (14%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 24-hour wear

    Differences: Berry rather than red

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Berry rather than red

    Retailer shade note: vibrant berry

    High confidence· Digital match

    View match
  4. #6 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Pioneer
    Shade match 88
    $12.99Ulta BeautyUlta Beauty$24.01 less (65%)

    Matches: Same cool undertoneSame finish: matte

    Differences: 16-hour wear rather than 24-hour wear (longevity)Does not claim comfortDoes not claim hydration

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    60
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: 16-hour wear rather than 24-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: wine red

    Medium confidence· Digital match

    View match
  5. #7 · Milani

    Color Fetish Matte Lipstick

    Poppy
    Shade match 87
    $11.99Ulta BeautyUlta Beauty$25.01 less (68%)

    Matches: Very close colourSame finish: matteBoth claim comfort

    Differences: Neutral rather than cool undertoneNot listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Not listed rather than 24-hour wear (longevity)

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Ruby Boo
    Shade match 88
    $27Ulta BeautyUlta Beauty(product price)$10 less (27%)

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: 10-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    28
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: 10-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  7. #9 · Gucci

    Oil-In-Water Tint Hydrating Lip Stain

    509 Rosso Ancora
    Shade match 96
    $42SephoraSephoraCosts $5 more

    Matches: Very close colourSame cool undertoneBoth claim hydration

    Differences: Long-wearing rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: The Iconic Red

    Medium confidence· Digital match

    View match
  8. #10 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    127 Frozen Pomegranate
    Shade match 86
    $16SephoraSephora$21 less (57%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: 10-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    33
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: 10-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: matte berry red

    High confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Ruby New
    Shade match 85
    $27Ulta BeautyUlta Beauty(product price)$10 less (27%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: 10-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    33
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: 10-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Dubonnet Buzz
    Shade match 85
    $27Ulta BeautyUlta Beauty(product price)$10 less (27%)

    Matches: Same finish: matteClaims transfer resistanceBoth claim comfort

    Differences: Neutral rather than cool undertone10-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    33
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · 10-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: deep brown red

    Medium confidence· Digital match

    View match
  11. #13 · Gucci

    Velvet Matte Lipstick

    25* Goldie Red
    Shade match 79
    $49SephoraSephoraCosts $12 more

    Matches: Same finish: matteClaims transfer resistanceBoth claim comfort

    Differences: Neutral rather than cool undertoneLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: the gucci red matte

    Medium confidence· Digital match

    View match
  12. #14 · Maybelline

    SuperStay Ink Crayon Lipstick

    Own Your Empire
    Shade match 84
    $12.99Ulta BeautyUlta Beauty(product price)$24.01 less (65%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Long-wearing rather than 24-hour wear (longevity)Does not claim comfortDoes not claim hydration

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 1% ingredient overlap

    Differences: Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: classic blue red

    Medium confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Locked Kiss Ink Lipstick

    Most Curious
    Shade match 74
    $35Ulta BeautyUlta Beauty$2 less (5%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 24-hour wear

    Differences: Nude rather than red

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Nude rather than red

    Retailer shade note: light rose nude

    Medium confidence· Digital match

    View match
  14. #16 · NYX Professional Makeup

    Lip IV Hydrating Gloss Stain

    Redy Set Wet
    Shade match 92
    $12Ulta BeautyUlta Beauty(product price)$25 less (68%)

    Matches: Near-identical swatch colourBoth claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Looks identical

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: blush

    Medium confidence· Digital match

    View match
  15. #17 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Russian Red
    Shade match 82
    $25SephoraSephora$12 less (32%)

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: 12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    35
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: intense bluish red

    High confidence· Digital match

    View match
  16. #18 · Valentino

    Spike Valentino Buttery Matte Lipstick

    Fire Red
    Shade match 86
    $48SephoraSephoraCosts $11 more

    Matches: Same cool undertoneSame finish: matteBoth claim hydration

    Differences: 10-hour wear rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    28
    Comfort & suitability
    70

    Close colour · Matte · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: 10-hour wear rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: perfect blue-toned red

    Medium confidence· Digital match

    View match
  17. #19 · Revlon

    Super Lustrous Ultra Lipstick

    Heatwave
    Shade match 92
    $15.99Ulta BeautyUlta Beauty$21.01 less (57%)

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    100

    Very close colour · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Long-wearing rather than 24-hour wear (longevity)

    Medium confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Ring The Alarm
    Shade match 81
    $25Ulta BeautyUlta Beauty(product price)$12 less (32%)

    Matches: Same finish: matteBoth claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertone12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    35
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: milky pink red

    Medium confidence· Digital match

    View match
  19. #21 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Ruler
    Shade match 78
    $12.99Ulta BeautyUlta Beauty$24.01 less (65%)

    Matches: Same cool undertoneSame finish: matte

    Differences: Berry rather than red16-hour wear rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    60
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Berry rather than red · 16-hour wear rather than 24-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: muted cranberry

    Medium confidence· Digital match

    View match
  20. #22 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Hollywood Vixen
    Shade match 83
    $37SephoraSephoraSame price

    Matches: Same cool undertoneSame finish: matteBoth claim hydration

    Differences: 10-hour wear rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    28
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: 10-hour wear rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: a classic, bright, blue-red for a hollywood star pout

    Medium confidence· Digital match

    View match
  21. #23 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Love Liberty
    Shade match 83
    $37Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Pink rather than red10-hour wear rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    28
    Comfort & suitability
    70

    Very close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Pink rather than red · 10-hour wear rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: berry pink

    Medium confidence· Digital match

    View match
  22. #24 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    22A - Rosso Valentino
    Shade match 78
    $40SephoraSephoraCosts $3 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Lighter12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    35
    Comfort & suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: poppy red

    Medium confidence· Digital match

    View match
  23. #25 · Dior

    Rouge Dior Lipstick

    769 Rouge Ardent
    Shade match 85
    $50Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Both claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertone12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    35
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: a deep red

    Medium confidence· Digital match

    View match
  24. #26 · Ulta Beauty Collection

    Luxe Satin Lipstick

    Girl About Town 389
    Shade match 83
    $12Ulta BeautyUlta Beauty(product price)$25 less (68%)

    Matches: Very close colourSame cool undertoneBoth claim comfort

    Differences: Plum rather than redNot listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Plum rather than red · Not listed rather than 24-hour wear (longevity)

    Retailer shade note: red plum

    Medium confidence· Digital match

    View match
  25. Shade match 82
    $12.99Ulta BeautyUlta Beauty$24.01 less (65%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: 12-hour wear rather than 24-hour wear (longevity)Does not claim comfortDoes not claim hydration

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    37
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: 12-hour wear rather than 24-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: cool red

    Medium confidence· Digital match

    View match
  26. #28 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Forever Curious
    Shade match 77
    $25Ulta BeautyUlta Beauty(product price)$12 less (32%)

    Matches: Same finish: matteBoth claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertone12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    35
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: pinky red

    Medium confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    Locked Kiss Ink Lipstick

    Upgraded
    Shade match 67
    $35Ulta BeautyUlta Beauty$2 less (5%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 24-hour wear

    Differences: Mauve rather than red

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Mauve rather than red

    Retailer shade note: light lavender mauve

    High confidence· Digital match

    View match
  28. #30 · Jane Iredale

    ColorLuxe Hydrating Cream Lipstick

    Candy Apple
    Shade match 83
    $35Ulta BeautyUlta Beauty$2 less (5%)

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Not listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Not listed rather than 24-hour wear (longevity)

    Retailer shade note: cool medium-dark red

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

L'Oréal Paris Colour Riche Original Satin Lipstick in Red Passion, against Charlotte Tilbury Airbrush Flawless Matte Lip Blur Liquid Lipstick in Ruby Blur. Every attribute compared, with its share of the score.

ComparedYour shadeRuby BlurClosest shade matchRed PassionScore
Shade match60% of overall97
Colour95#ae1f37#b22337Looks identicalColour difference 1.3 (0 is identical)
Depth97Deep / darkDeep / darkSameDepth difference 1.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared78
Finish78MatteSatinCloseSatin finish rather than matte
Opacitynot comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Wear & performance15% of overall40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Comfort & suitability5% of overall70
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 83/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Colour Riche Original Satin Lipstick in Red Passion.

Same or better

  • $24.51 less
  • Near-identical swatch colour
  • Same cool undertone
  • Claims transfer resistance
  • Both claim hydration

Different

  • Not listed longevity instead of 24-hour wear
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionruby redintense blue red
FormatLiquidBullet
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceListed (benzyl benzoate)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 129 Risky Red, against Charlotte Tilbury Airbrush Flawless Matte Lip Blur Liquid Lipstick in Ruby Blur. Every attribute compared, with its share of the score.

ComparedYour shadeRuby BlurClosest overall alternative129 Risky RedScore
Shade match60% of overall95
Colour93#ae1f37#a61e32Very close colourColour difference 1.8 (0 is identical)
Depth96Deep / darkDeep / darkSameDepth difference 2.5 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall33
Longevity2824-hour wear10-hour wearDifferent10-hour wear claimed against 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 87/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 129 Risky Red.

Same or better

  • $21 less
  • Very close colour
  • Same cool undertone
  • Same finish: matte
  • Claims transfer resistance
  • Both claim comfort
  • Both claim hydration

Different

  • 10-hour wear longevity instead of 24-hour wear

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionruby redmatte cool tone red
FormatLiquidLiquid
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (benzyl benzoate)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

L'Oréal Paris Colour Riche Original Satin Lipstick Red Passion

Match price
$12.49Ulta BeautyUlta Beauty
$24.51 less (66%)

Your shade $37 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Sephora Collection Cream Lip Stain 10HR Liquid Lipstick 129 Risky Red

Best price
$16SephoraSephora
$21 less (57%)

Your shade $37 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.