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Official description
For a deep burnt cacao look use
Standardised colour
Brown · Deep / dark · Warm undertone Details
Matte finish
Where to buy Rich Brown (1 store)
Similar to Huda Beauty Liquid Matte Mousse Soft Blur Lip Cream Rich Brown
The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Huda Beauty Liquid Matte Mousse Soft Blur Lip Cream Rich Brown, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Huda Beauty also makes Rich Brown as a lip liner (Lip Contour 2.0 Automatic Matte Lip Pencil) and a lip liner (Lip Contour Lip Stain for 12-Hour Wear). The shared name is the brand's; the colours are compared below like any other shade.
Lip gloss or lip liner shades close to this lipstick's colour, family and depth.
Lip gloss

Praline
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss, shade Praline
- Very close match
- Colour match · Nude · Deep / dark · Neutral
$26

64 Roast Me
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, shade 64 Roast Me
- Close match
- Colour match · Brown · Deep / dark · Neutral
$32
Lip liner
Greige
MAC Cosmetics Lip Liner Pencil, shade Greige
- Very close match
- Colour match · Nude · Deep / dark · Warm
$25

Dark Chocolate
Makeup By Mario Ultra Suede Sculpting Lip Pencil, shade Dark Chocolate
- Very close match
- Colour match · Brown · Deep / dark · Warm
$26
Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.
Lip liner
Touch Up Taupe
NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner, shade Touch Up Taupe
- Slightly deeper for definition
- Combination · Brown · Deep / dark · Warm
$10
Toffee
Kylie Cosmetics Plumping Lip Liner, shade Toffee
- Slightly deeper for definition
- Combination · Brown · Deep / dark · Neutral
$19
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lip gloss

52 Berry Glow
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, shade 52 Berry Glow
- Contrast: plum with brown
- Combination · Plum · Medium · Warm
$32

Gingerline
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Gingerline
- Contrast: nude with brown
- Combination · Nude · Medium · Warm
$18
Lip liner
Aubergine
Palladio Beauty Lip Liner Classic Pencil, shade Aubergine
- Contrast: plum with brown
- Combination · Plum · Deep / dark · Warm
$9.99
Fated
Urban Decay 24/7 Glide-On Waterproof Lip Liner, shade Fated
- Contrast: nude with brown
- Combination · Nude · Deep / dark · Warm
$25
Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

Praline
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss, shade Praline
- Gloss: opacity not listed
- Combination · Nude · Deep / dark · Neutral
$26

Glassy
Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss, shade Glassy
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #6f4c44
- L* 35.9 a* 13.7 b* 10.7
- Colour family
- Brown
- from the description (“cacao”)
- Colour depth
- Deep / dark
- from the description (“deep”)
- Undertone
- Warm
- from the swatch colour
- Colour description
- Not listed
- not stated
- Finish
- Matte
- the product's attributes
- Opacity
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (8)
Huda Beauty Liquid Matte Mousse Soft Blur Lip Cream- Bombshell Pinky BrownFor an effortless pinky brown look use
- Baby PinkFor a cool-toned pink flush look use
- Honey NudeFor a peachy nude look use
- Rosy NudeFor a rustic rose finish look use
- Mocha MauveFor a cool-toned beige look
- Warm BrownFor a warm toffee brown look use
- Berry BrownFor a rich berry plum look use
- Rich BrownFor a deep burnt cacao look use(this shade)