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Liquid Matte Mousse Soft Blur Lip Cream Rich Brown dupes and alternatives Huda Beauty

Brown · Warm · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade matchClosest overall alternative: MAC Cosmetics Powder Kiss Hazy Matte Lipstick Chestnut

The equivalent shade and the most similar lipstick overall.

Your shade
Huda Beauty
Rich BrownChange shade
Colour family, undertone and depth: Brown · Warm · Deep / dark
Finish and opacity: Matte
The match
MAC Cosmetics
Chestnut
Colour family, undertone and depth: Brown · Warm · Deep / dark
Finish and opacity: Matte · Buildable
Overall match
87out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Comfort (Comfort & suitability)
70
Shade match
97out of 100
Colour
95
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$27Ulta BeautyUlta Beauty
Costs $2 more

Your shade $25 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Gucci

    Velvet Matte Lipstick

    220 - Suzanne Sunset
    Shade match 84
    $49SephoraSephoraCosts $24 more

    Matches: Same warm undertoneSame finish: matteClaims transfer resistance

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: warm, muted terracotta brown

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Taken
    Shade match 80
    $27Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same warm undertoneSame finish: matteBoth claim comfort

    Differences: 10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: 10-hour wear rather than not listed (longevity)

    Retailer shade note: warm-toned light brown

    Medium confidence· Digital match

    View match
  3. #4 · Gucci

    Velvet Matte Lipstick

    123 - Auroral Amber
    Shade match 79
    $49SephoraSephoraCosts $24 more

    Matches: Same warm undertoneSame finish: matteClaims transfer resistance

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  4. #5 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Spice
    Shade match 77
    $26SephoraSephoraCosts $1 more

    Matches: Same warm undertoneSame finish: matteBoth claim comfort

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: warm rose-brown

    Medium confidence· Digital match

    View match
  5. #6 · ILIA

    Lip Sketch Hydrating Crayon

    Tableau
    Shade match 79
    $27SephoraSephoraCosts $2 more

    Matches: Same warm undertoneSame finish: matteBoth claim comfort

    Differences: 12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: 12-hour wear rather than not listed (longevity)

    Retailer shade note: rich brown

    Medium confidence· Digital match

    View match
  6. #7 · Lancôme

    L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick

    450 Surprise Surprise
    Shade match 77
    $35Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: DeeperNeutral rather than warm undertone12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Deeper · Neutral rather than warm undertone · 12-hour wear rather than not listed (longevity)

    Retailer shade note: neutral deep brown

    Medium confidence· Digital match

    View match
  7. #8 · NARS

    Explicit Lipstick

    Bewitched – 809
    Shade match 84
    $42SephoraSephoraCosts $17 more

    Matches: Claims transfer resistanceBoth claim comfortClaims hydration

    Differences: Neutral rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    857 Sunwash
    Shade match 85
    $7.97WalmartWalmart$17.03 less (68%)

    Matches: Same warm undertoneClaims transfer resistanceClaims hydration

    Differences: Does not claim comfort

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim comfort

    Medium confidence· Digital match

    View match
  9. #10 · Dior

    Rouge Dior Lipstick

    413 Destiny
    Shade match 80
    $50Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Same warm undertoneBoth claim comfortClaims hydration

    Differences: Deeper12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · 12-hour wear rather than not listed (longevity)

    Retailer shade note: a deep brown

    Medium confidence· Digital match

    View match
  10. Shade match 79
    $28SephoraSephoraCosts $3 more

    Matches: Same warm undertoneBoth claim comfortClaims hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Satin · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  11. #12 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    71 Pink Cashmere
    Shade match 71
    $16SephoraSephora$9 less (36%)

    Matches: Same warm undertoneSame finish: matteClaims transfer resistance

    Differences: Pink rather than brown10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Pink rather than brown · 10-hour wear rather than not listed (longevity)

    Retailer shade note: matte nude pink

    Medium confidence· Digital match

    View match
  12. #13 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    815 Ginger Spice
    Shade match 81
    $7.97WalmartWalmart$17.03 less (68%)

    Matches: Claims transfer resistanceClaims hydration

    Differences: Neutral rather than warm undertoneDoes not claim comfort

    Score details
    Shade match
    81
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim comfort

    Medium confidence· Digital match

    View match
  13. #14 · Dior

    Rouge Dior Lipstick

    513 Legacy
    Shade match 78
    $50SephoraSephoraCosts $25 more

    Matches: Same warm undertoneBoth claim comfortClaims hydration

    Differences: Deeper12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · 12-hour wear rather than not listed (longevity)

    Retailer shade note: a dark brown

    Medium confidence· Digital match

    View match
  14. #15 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    119 Bubble Bath
    Shade match 70
    $16SephoraSephora$9 less (36%)

    Matches: Same finish: matteClaims transfer resistanceBoth claim comfort

    Differences: Neutral rather than warm undertoneRose rather than brown10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Rose rather than brown · 10-hour wear rather than not listed (longevity)

    Retailer shade note: matte light rose

    Medium confidence· Digital match

    View match
  15. #16 · Dior

    Rouge Dior Lipstick

    320 Virtuose
    Shade match 77
    $50SephoraSephoraCosts $25 more

    Matches: Same warm undertoneBoth claim comfortClaims hydration

    Differences: 12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: 12-hour wear rather than not listed (longevity)

    Retailer shade note: an intense chestnut

    Medium confidence· Digital match

    View match
  16. #17 · Jane Iredale

    ColorLuxe Hydrating Cream Lipstick

    Espresso
    Shade match 73
    $35Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same warm undertoneBoth claim comfortClaims hydration

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: warm medium-dark brown

    Medium confidence· Digital match

    View match
  17. #18 · Anastasia Beverly Hills

    Lip Velvet Full-Pigment Lip Mousse

    Cool Brown
    Shade match 65
    $28SephoraSephoraCosts $3 more

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: LighterCool rather than warm undertone

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Lighter · Cool rather than warm undertone

    Retailer shade note: deep taupe brown

    Medium confidence· Digital match

    View match
  18. #19 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Total Baller
    Shade match 81
    $13Ulta BeautyUlta Beauty(product price)$12 less (48%)

    Matches: Same warm undertoneClaims transfer resistanceBoth claim comfort

    Differences: 16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: 16-hour wear rather than not listed (longevity)

    Retailer shade note: rich warm brown

    Medium confidence· Digital match

    View match
  19. #20 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    140 Honey Glaze
    Shade match 66
    $16SephoraSephora$9 less (36%)

    Matches: Same warm undertoneSame finish: matteClaims transfer resistance

    Differences: Noticeably different swatch colour10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · 10-hour wear rather than not listed (longevity)

    Retailer shade note: matte nude brown

    Medium confidence· Digital match

    View match
  20. #21 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    SKU 3019080
    Shade match 64
    $39SephoraSephoraCosts $14 more

    Matches: Same finish: matteClaims transfer resistanceBoth claim comfort

    Differences: Noticeably different swatch colourCool rather than warm undertone10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · 10-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  21. #22 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    137 Le Nude Assertive
    Shade match 62
    $13.99Ulta BeautyUlta Beauty(product price)$11.01 less (44%)

    Matches: Same finish: matteClaims transfer resistanceBoth claim comfort

    Differences: Noticeably different swatch colourCool rather than warm undertone16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · 16-hour wear rather than not listed (longevity)

    Retailer shade note: cool deep brown

    Medium confidence· Digital match

    View match
  22. #23 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Whirl
    Shade match 64
    $25SephoraSephoraSame price

    Matches: Same warm undertoneSame finish: matteBoth claim comfort

    Differences: Noticeably different swatch colourRose rather than brown12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than brown · 12-hour wear rather than not listed (longevity)

    Retailer shade note: dirty rose

    Medium confidence· Digital match

    View match
  23. #24 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    850 Bazil Nut
    Shade match 73
    $7.97WalmartWalmart$17.03 less (68%)

    Matches: Same warm undertoneClaims transfer resistanceClaims hydration

    Differences: Noticeably different swatch colourDoes not claim comfort

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim comfort

    Medium confidence· Digital match

    View match
  24. #25 · Gucci

    Long Lasting Satin Lipstick

    121 Elena Sand
    Shade match 70
    $49SephoraSephoraCosts $24 more

    Matches: Same warm undertoneBoth claim comfortClaims hydration

    Differences: Noticeably different swatch colourNude rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Satin

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than brown · Long-wearing rather than not listed (longevity)

    Retailer shade note: beige

    Medium confidence· Digital match

    View match
  25. #26 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Mover
    Shade match 65
    $9.82WalmartWalmart$15.18 less (61%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourCool rather than warm undertone16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · 16-hour wear rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  26. #27 · Maybelline

    SuperStay Ink Crayon Lipstick

    Live On The Edge
    Shade match 64
    $12.99Ulta BeautyUlta Beauty(product price)$12.01 less (48%)

    Matches: Same finish: matteClaims transfer resistance

    Differences: DeeperCool rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Deeper · Cool rather than warm undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: deep purple brown

    Medium confidence· Digital match

    View match
  27. #28 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Boundary Pusher
    Shade match 75
    $13Ulta BeautyUlta Beauty(product price)$12 less (48%)

    Matches: Same warm undertoneClaims transfer resistanceBoth claim comfort

    Differences: Noticeably different swatch colour16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · 16-hour wear rather than not listed (longevity)

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  28. #29 · Gucci

    Velvet Matte Lipstick

    519 - Pauline Red
    Shade match 61
    $49SephoraSephoraCosts $24 more

    Matches: Same warm undertoneSame finish: matteClaims transfer resistance

    Differences: Noticeably different swatch colourRed rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than brown · Long-wearing rather than not listed (longevity)

    Retailer shade note: rich, warm brick red

    Medium confidence· Digital match

    View match
  29. #30 · MAC Cosmetics

    Squirt Plumping Lip Gloss Stick

    Lower Cut
    Shade match 75
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same warm undertoneClaims hydration

    Differences: Noticeably different swatch colourDoes not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    40

    Slight colour difference · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim comfort

    Retailer shade note: brown

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

MAC Cosmetics Powder Kiss Hazy Matte Lipstick in Chestnut, against Huda Beauty Liquid Matte Mousse Soft Blur Lip Cream in Rich Brown. Every attribute compared, with its share of the score.

ComparedYour shadeRich BrownClosest matchChestnutScore
Shade match60% of overall97
Colour95#6f4c44#704a44Very close colourColour difference 1.5 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.5 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableNot listedBuildableNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall40
Longevity40Not listed10-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 87/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Powder Kiss Hazy Matte Lipstick in Chestnut.

Same or better

  • Very close colour
  • Same warm undertone
  • Same finish: matte
  • Claims transfer resistance
  • Both claim comfort
  • Claims hydration

Different

  • 10-hour wear longevity instead of not listed

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionFor a deep burnt cacao look usedeep warm brown
FormatLiquidBullet
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Chestnut

Match price
$27Ulta BeautyUlta Beauty
Costs $2 more

Your shade $25 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.