Official description
blackened berry
Standardised colour
Berry · Deep / dark · Cool undertone Details
Matte finish · Opaque
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Where to buy Frenemy (1 store)
Similar to Juvia's Place The Berries Velvety Matte Lipstick Frenemy
The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Juvia's Place The Berries Velvety Matte Lipstick Frenemy, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lip gloss or lip liner shades close to this lipstick's colour, family and depth.
Lip gloss

Resin
ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture, shade Resin
- Close match
- Colour match · Plum · Deep / dark · Cool
$26
Acai You Later
CoverGirl Clean Fresh Yummy Lip Gloss, shade Acai You Later
- Close match
- Colour match · Plum · Deep / dark · Cool
$11.99
Lip liner
No lip liner in the catalogue is close enough in measured colour, colour family and depth.
Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.
Lip liner
No lip liner in the catalogue is slightly deeper than this shade in a matching colour family and undertone.
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lip gloss

104 Black Cherry
Dior Lip Glow Oil Hydrating High-Shine Gloss, shade 104 Black Cherry
- Contrast: red with berry
- Combination · Red · Deep / dark · Cool
$42

08 Purple Dream
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid, shade 08 Purple Dream
- Contrast: plum with berry
- Combination · Plum · Deep / dark · Cool
$40
Lip liner

Bored Heaux
Fenty Beauty Trace'd Out Pencil Lip Liner, shade Bored Heaux
- Contrast: plum with berry
- Combination · Plum · Deep / dark · Cool
$24
Plum
Palladio Beauty Retractable Waterproof Lip Liner, shade Plum
- Contrast: plum with berry
- Combination · Plum · Deep / dark · Cool
$14.99
Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

Resin
ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture, shade Resin
- Sheer gloss: adds shine, small colour change
- Combination · Plum · Deep / dark · Cool
$26
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #570217
- L* 16.2 a* 36.8 b* 13.5
- Colour family
- Berry
- from the description (“berry”)
- Colour depth
- Deep / dark
- from the description (“blackened”)
- Undertone
- Cool
- from the description (“berry”)
- Colour description
- Not listed
- not stated
- Finish
- Matte
- the product's attributes
- Opacity
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.