Berry · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $15 at Ulta Beauty
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Ulta BeautyYour shade $15 at Ulta Beauty
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $33 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Red rather than berry
Close colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than berry
Retailer shade note: A blueish brown red
Medium confidence· Digital match
Dior Rouge Dior On Stage
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta BeautyCosts $12 moreMatches: Same cool undertoneSame finish: matteBoth claim hydration
Differences: Plum rather than berry8-hour wear rather than long-wearing (longevity)
Close colour · Matte
Ingredients (not scored): no ingredient list for one product
Differences: Plum rather than berry · 8-hour wear rather than long-wearing (longevity)
Retailer shade note: deep dark plum
Medium confidence· Digital match
MAC Cosmetics Retro Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Red rather than berry10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than berry · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte burgundy red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta BeautySame priceMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Red rather than berry
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than berry
Retailer shade note: dark red
Medium confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta BeautyCosts $12 moreMatches: Very close colourSame finish: matteClaims comfort
Differences: Warm rather than cool undertonePlum rather than berry8-hour wear rather than long-wearing (longevity)
Very close colour · Matte
Ingredients (not scored): no ingredient list for one product
Differences: Warm rather than cool undertone · Plum rather than berry · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: deep/warm plum
Medium confidence· Digital match
Smashbox Always On Longwear Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta BeautyCosts $0.99 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Noticeably different swatch colourLighter
Slight colour difference · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter
Medium confidence· Digital match
Revlon Super Lustrous Ultra Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Target$15.99View at TargetUlta Beauty$15.99View at Ulta BeautyUlta BeautySame priceMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourLighterRed rather than berry
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Red rather than berry
Retailer shade note: blue red
Medium confidence· Digital match
Juvia's Place The Reds Cherry Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephoraCosts $34 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Noticeably different swatch colour
Visibly different colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour
Retailer shade note: dark raspberry
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $10 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Noticeably different swatch colourRed rather than berry
Slight colour difference · Satin · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Red rather than berry
Retailer shade note: blackened red
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Brown rather than berryDoes not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Brown rather than berry · Does not claim hydration
Retailer shade note: rich brown with cool berry hues
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyUlta BeautySame priceMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourRed rather than berry
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Red rather than berry
Retailer shade note: deep wine red
Medium confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephoraCosts $14 moreMatches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance
Differences: Buildable rather than opaque (opacity)
Close colour · Buildable
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than opaque (opacity)
Retailer shade note: rich cool berry
Medium confidence· Digital match
Violette_Fr LIP NECTAR Hydrating Lip Stain
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraSephoraCosts $24 moreMatches: Same finish: matteSame opacity: opaqueClaims comfort
Differences: Neutral rather than cool undertoneRed rather than berryNot listed rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Red rather than berry · Not listed rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: dark red
Medium confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)$4 less (27%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Plum rather than berry16-hour wear rather than long-wearing (longevity)Does not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Plum rather than berry · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: brown plum
Medium confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$7.45View at WalmartUlta Beautyfrom $11 · product priceView at Ulta Beauty
CVS$11.89View at CVSWalmart$14.90View at WalmartWalmart$8 less (53%)Matches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance
Differences: Red rather than berryBuildable rather than opaque (opacity)Does not claim hydration
Close colour · Buildable
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than berry · Buildable rather than opaque (opacity) · Does not claim hydration
Medium confidence· Digital match
e.l.f. Cosmetics Glossy Lip Stain
Every store that sells this shade · prices as last checked
Walmart$7View at WalmartUlta Beauty(product price)Costs $10 moreMatches: Same finish: matteSame opacity: opaqueClaims comfort
Differences: Warm rather than cool undertoneRed rather than berry12-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Warm rather than cool undertone · Red rather than berry · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: brick red
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Same cool undertoneSame finish: matteClaims comfort
Differences: Noticeably different swatch colourBuildable rather than opaque (opacity)10-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: deep intense berry
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyUlta BeautyCosts $11 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourLighterRed rather than berry
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Red rather than berry · Does not claim hydration
Retailer shade note: mauve red with a matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephoraCosts $34 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Noticeably different swatch colourLighterRed rather than berry
Visibly different colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Red rather than berry
Retailer shade note: the iconic red
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $10 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colour12-hour wear rather than long-wearing (longevity)
Visibly different colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: deep wine
Medium confidence· Digital match
Stila Stay All Day Liquid Lipstick Matte
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty(product price)Costs $10 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourPurple rather than berry12-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Purple rather than berry · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: deep eggplant purple
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12 moreMatches: Same cool undertoneSame finish: matteClaims comfort
Differences: Brown rather than berryBuildable rather than opaque (opacity)10-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): no ingredient list for one product
Differences: Brown rather than berry · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: burgundy brown
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourGlossy rather than matte (finish)Sheer rather than opaque (opacity)
Slight colour difference · Glossy · Sheer
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Glossy rather than matte (finish) · Sheer rather than opaque (opacity)
Retailer shade note: deep reddish berry
Medium confidence· Digital match
MAC Cosmetics Lustreglass Sheer-Shine Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colour
Slight colour difference
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour
Retailer shade note: deep berry
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyUlta BeautyCosts $27 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Brown rather than berry
Slight colour difference · Satin · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Brown rather than berry
Retailer shade note: cherry brown
Medium confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta Beauty
Walgreens$8.01 less (53%)Matches: Same finish: matteSame longevity: long-wearingClaims transfer resistance
Differences: Warm rather than cool undertonePlum rather than berryDoes not claim hydration
Slight colour difference · Matte
Ingredients (not scored): no ingredient list for one product
Differences: Warm rather than cool undertone · Plum rather than berry · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$7.81 · out of stockView at WalmartSephoraCosts $34 moreMatches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Noticeably different swatch colourLighterRed rather than berry
Slight colour difference · Satin
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Red rather than berry
Retailer shade note: cherry red satin
Medium confidence· Digital match
Gucci Long Lasting Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $14 moreMatches: Same longevity: long-wearingClaims transfer resistanceClaims comfort
Differences: Warm rather than cool undertonePlum rather than berryBuildable rather than opaque (opacity)
Close colour · Buildable
Ingredients (not scored): no ingredient list for one product
Differences: Warm rather than cool undertone · Plum rather than berry · Buildable rather than opaque (opacity)
Retailer shade note: warm plum
Medium confidence· Digital match
Violette_Fr LIP NECTAR Hydrating Lip Stain
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraShowing 12 of 28 matches
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick in Raw Footage, against Juvia's Place The Berries Velvety Matte Lipstick in Frenemy. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick in Raw Footage.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Juvia's Place The Wines Velvety Matte Lipstick in Fierce, against Juvia's Place The Berries Velvety Matte Lipstick in Frenemy. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place The Wines Velvety Matte Lipstick in Fierce.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick Raw Footage
Ulta BeautyYour shade $15 at Ulta Beauty
Juvia's Place The Wines Velvety Matte Lipstick Fierce
Ulta BeautyYour shade $15 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
