Berry · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lipstick overall.
SephoraYour shade $15 at Ulta Beauty
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $10 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Red rather than berry
Close colour · Satin · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than berry
Retailer shade note: blackened red
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12 moreMatches: Same cool undertoneSame finish: matteClaims comfort
Differences: Buildable rather than opaque (opacity)10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: deep red wine
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta Beauty
Amazon(product price)Price unavailableMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Plum rather than berry16-hour wear rather than long-wearing (longevity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Plum rather than berry · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$7.20 · out of stockView at WalmartUlta BeautySame priceMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourPlum rather than berry
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Plum rather than berry
Retailer shade note: burgundy
High confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephoraCosts $10 moreMatches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Buildable rather than opaque (opacity)12-hour wear rather than long-wearing (longevity)
Close colour · Buildable
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than opaque (opacity) · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: deep berry
Medium confidence· Digital match
Rare Beauty Soft Pinch Lip Oil Stick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephoraCosts $34 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Noticeably different swatch colour
Visibly different colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour
Retailer shade note: dark raspberry
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $24 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Not listed rather than long-wearing (longevity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Not listed rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: deep wine
Medium confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $1 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Red rather than berry10-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than berry · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte deep berry red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $12 moreMatches: Same cool undertoneSame finish: matteClaims comfort
Differences: Noticeably different swatch colourBuildable rather than opaque (opacity)10-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: deep intense berry
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta Beauty
CVS$0.51 less (3%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Noticeably different swatch colourLighterRed rather than berry
Slight colour difference · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Red rather than berry · 16-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Walgreens$8.01 less (53%)Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing
Differences: Noticeably different swatch colourPlum rather than berryDoes not claim hydration
Slight colour difference · Matte
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Plum rather than berry · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$8.06 · out of stockView at WalmartWalgreens$4.01 less (27%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
Differences: Plum rather than berryNot listed rather than long-wearing (longevity)
Close colour · Satin
Ingredients (not scored): no ingredient list for one product
Differences: Plum rather than berry · Not listed rather than long-wearing (longevity)
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walgreens$10.99View at WalgreensUlta BeautyCosts $12 moreMatches: Same cool undertoneSame finish: matteBoth claim hydration
Differences: Noticeably different swatch colourPlum rather than berry8-hour wear rather than long-wearing (longevity)
Visibly different colour · Matte
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Plum rather than berry · 8-hour wear rather than long-wearing (longevity)
Retailer shade note: deep dark plum
Medium confidence· Digital match
MAC Cosmetics Retro Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty(product price)$2 less (13%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: LighterPlum rather than berry16-hour wear rather than long-wearing (longevity)
Slight colour difference · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Lighter · Plum rather than berry · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: cool toned plum
High confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walgreens$6.49View at WalgreensCVS$12.49View at CVSWalmart$12.97View at Walmart
Target$12.99 · out of stockView at TargetUlta Beautyfrom $13 · product priceView at Ulta BeautySephoraCosts $33 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Noticeably different swatch colourRed rather than berry
Visibly different colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Red rather than berry
Retailer shade note: A blueish brown red
Medium confidence· Digital match
Dior Rouge Dior On Stage
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $10 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Noticeably different swatch colourLighterPlum rather than berry
Slight colour difference · Cream · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · Cream rather than matte (finish)
Retailer shade note: midtonal cream plum
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $11 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourLighterRed rather than berry
Visibly different colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Red rather than berry · Does not claim hydration
Retailer shade note: mauve red with a matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyUlta BeautySame priceMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourRed rather than berry
Visibly different colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Red rather than berry
Retailer shade note: blue red
High confidence· Digital match
Juvia's Place The Reds Cherry Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyWalgreens$8.01 less (53%)Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing
Differences: Noticeably different swatch colourLighterPlum rather than berry
Slight colour difference · Matte
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$8.08 · out of stockView at WalmartTarget$9.99View at TargetCVS$0.51 less (3%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Noticeably different swatch colourLighterPlum rather than berry
Slight colour difference · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · 16-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Ulta Beauty$8.51 less (57%)Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing
Differences: Noticeably different swatch colourLighterDoes not claim hydration
Visibly different colour · Matte
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Does not claim hydration
Retailer shade note: true berry
High confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$6.49View at Ulta BeautyWalgreens$6.99View at WalgreensWalmart$7.94 · out of stockView at WalmartTarget$9.99View at TargetUlta BeautyCosts $14 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colour12-hour wear rather than long-wearing (longevity)
Slight colour difference
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: rich magenta berry
High confidence· Digital match
Too Faced Cloud Crush Whipped Lip & Cheek Color
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta BeautyCosts $0.99 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Noticeably different swatch colour
Visibly different colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour
High confidence· Digital match
Revlon Super Lustrous Ultra Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$15.99View at TargetUlta Beauty$15.99View at Ulta BeautySephoraCosts $10 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourRed rather than berry12-hour wear rather than long-wearing (longevity)
Visibly different colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Red rather than berry · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: deep dark blue red
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourPurple rather than berry12-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Purple rather than berry · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: deep eggplant purple
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourLighterPlum rather than berry
Visibly different colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: intense reddish burgundy
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $20 moreMatches: Same cool undertoneSame finish: matteClaims comfort
Differences: Noticeably different swatch colourBrown rather than berryBuildable rather than opaque (opacity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Brown rather than berry · Buildable rather than opaque (opacity) · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: cool eggplant brown
High confidence· Digital match
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephoraCosts $34 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Noticeably different swatch colourLighterRed rather than berry
Visibly different colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Red rather than berry
Retailer shade note: the iconic red
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $13 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourLighterNot listed rather than long-wearing (longevity)
Visibly different colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Not listed rather than long-wearing (longevity)
Retailer shade note: deep red berry
Medium confidence· Digital match
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautyShowing 12 of 29 matches
NARS Explicit Lipstick in Unrestrained – 886, against Juvia's Place The Berries Velvety Matte Lipstick in Drama Queen. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NARS Explicit Lipstick in Unrestrained – 886.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
SephoraYour shade $15 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
