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Juvia's Place The Reds Cherry Velvety Matte Lipstick in Afrik, product photo from Ulta Beauty
1 of 3 · Product · Ulta Beauty
Juvia's Place The Reds Cherry Velvety Matte Lipstick in Afrik, texture swatch from Ulta Beauty
2 of 3 · Texture · Ulta Beauty
Juvia's Place The Reds Cherry Velvety Matte Lipstick in Afrik, colour swatch from Ulta Beauty
3 of 3 · Swatch · Ulta Beauty

Official description

blood red

Standardised colour

Red · Deep / dark · Neutral undertone Details

Matte finish · Opaque

Price
$15Ulta BeautyUlta Beauty

Where to buy Afrik (1 store)

Ulta BeautyUlta Beauty$15
Ulta BeautyView at Ulta Beauty

Similar to Juvia's Place The Reds Cherry Velvety Matte Lipstick Afrik

The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with Juvia's Place The Reds Cherry Velvety Matte Lipstick Afrik, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lip gloss or lip liner shades close to this lipstick's colour, family and depth.

Lip gloss

  1. Dior Lip Glow Oil Hydrating High-Shine Gloss

    104 Black Cherry

    Dior Lip Glow Oil Hydrating High-Shine Gloss, shade 104 Black Cherry

    • Very close match
    • Colour match · Red · Deep / dark · Cool

    $42

  2. Hourglass Phantom Volumizing Glossy Lip Balm

    Red 0

    Hourglass Phantom Volumizing Glossy Lip Balm, shade Red 0

    • Close match
    • Colour match · Red · Deep / dark · Neutral

    $38

Lip liner

  1. NYX Professional Makeup Slim Lip Pencil Lip Liner

    Burgundy

    NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Burgundy

    • Very close match
    • Colour match · Red · Deep / dark · Cool

    $6

  2. NARS Powermatte High Intensity Lip Pencil

    Midnight Rider - 195

    NARS Powermatte High Intensity Lip Pencil, shade Midnight Rider - 195

    • Close match
    • Colour match · Red · Deep / dark · Cool

    $32

Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.

Lip liner

  1. R.E.M. Beauty At The Borderline Lip Liner Pencil

    melodies

    R.E.M. Beauty At The Borderline Lip Liner Pencil, shade melodies

    • Slightly deeper for definition
    • Combination · Red · Deep / dark · Neutral

    $20

  2. L'Oréal Paris Blurfiller Blurring Lip Contour

    Bordeaux Bisous

    L'Oréal Paris Blurfiller Blurring Lip Contour, shade Bordeaux Bisous

    • Slightly deeper for definition
    • Combination · Red · Deep / dark · Cool

    $12.99

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lip gloss

  1. Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss

    448 OPULENCE

    Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss, shade 448 OPULENCE

    • Contrast: lighter
    • Combination · Red · Medium · Neutral

    $45

  2. Tom Ford Soleil Lip Balm for Glowing Hydration

    06 Isle

    Tom Ford Soleil Lip Balm for Glowing Hydration, shade 06 Isle

    • Contrast: berry with red
    • Combination · Berry · Deep / dark · Cool

    $45

Lip liner

  1. L.A. Girl Perfect Precision Lip Liner Pencil

    Berry Wine

    L.A. Girl Perfect Precision Lip Liner Pencil, shade Berry Wine

    • Contrast: berry with red
    • Combination · Berry · Deep / dark · Cool

    $4

  2. Lancôme Lip Idôle Lip Shaper

    66 Mahogany Mauve

    Lancôme Lip Idôle Lip Shaper, shade 66 Mahogany Mauve

    • Contrast: berry with red
    • Combination · Berry · Deep / dark · Cool

    $25

Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. Dior Lip Glow Oil Hydrating High-Shine Gloss

    104 Black Cherry

    Dior Lip Glow Oil Hydrating High-Shine Gloss, shade 104 Black Cherry

    • Gloss: opacity not listed
    • Colour match · Red · Deep / dark · Cool

    $42

  2. Kylie Cosmetics High Gloss

    001 Crystal

    Kylie Cosmetics High Gloss, shade 001 Crystal

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $21

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#8a1c27
L* 30.4 a* 45.8 b* 22.6
Colour family
Red
from the description (“red”)
Colour depth
Deep / dark
from the swatch colour
Undertone
Neutral
from the swatch colour
Colour description
Not listed
not stated
Finish
Matte
the product's attributes
Opacity
Opaque
the product's attributes
Shimmer
Not listed
not stated

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.