Official description
rich cherry red
Standardised colour
Red · Deep / dark · Warm undertone · cherry Details
Matte finish · Opaque
Where to buy So Red (1 store)
Similar to Juvia's Place The Reds Cherry Velvety Matte Lipstick So Red
The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Juvia's Place The Reds Cherry Velvety Matte Lipstick So Red, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lip gloss or lip liner shades close to this lipstick's colour, family and depth.
Lip gloss
920 S-mitten With You
CoverGirl Clean Fresh Yummy Lip Gloss, shade 920 S-mitten With You
- Close match
- Colour match · Red · Deep / dark · Neutral
$9.98
Soda Pop
Lip liner
Deep Red
L.A. Girl Perfect Precision Lip Liner Pencil, shade Deep Red
- Close match
- Colour match · Red · Deep / dark · Warm
$4
Alabama
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Alabama
- Close match
- Colour match · Red · Deep / dark · Warm
$6
Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.
Lip liner
Bad Blood
Urban Decay 24/7 Glide-On Waterproof Lip Liner, shade Bad Blood
- Slightly deeper for definition
- Combination · Red · Deep / dark · Warm
$25
Incite 7
Hourglass Shape and Sculpt Lip Liner, shade Incite 7
- Slightly deeper for definition
- Combination · Red · Deep / dark · Neutral
$29
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lip gloss

501 Spicy Brown
Givenchy Rose Perfecto Lip Balm 24H Hydration, shade 501 Spicy Brown
- Contrast: deeper
- Combination · Red · Deep / dark · Warm
$43

Sugarplum
Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm, shade Sugarplum
- Contrast: berry with red
- Combination · Berry · Deep / dark · Warm
$26
Lip liner
Happily Ever After
Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner, shade Happily Ever After
- Contrast: lighter
- Combination · Red · Medium · Neutral
$25

412 Forever Passion
Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner, shade 412 Forever Passion
- Contrast: lighter
- Combination · Red · Medium · Neutral
$27
Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss
920 S-mitten With You
CoverGirl Clean Fresh Yummy Lip Gloss, shade 920 S-mitten With You
- Sheer gloss: adds shine, small colour change
- Colour match · Red · Deep / dark · Neutral
$9.98
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #8f2a20
- L* 33.1 a* 41.9 b* 30.4
- Colour family
- Red
- from the description (“red”)
- Colour depth
- Deep / dark
- from the description (“rich”)
- Undertone
- Warm
- from the swatch colour
- Colour description
- Cherry
- from the description (“rich cherry red”)
- Finish
- Matte
- the product's attributes
- Opacity
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.