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L'Oréal Paris Colour Riche Intense Volume Matte Lipstick in 137 Le Nude Assertive, product photo from Ulta Beauty
1 of 6 · Product · Ulta Beauty
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick in 137 Le Nude Assertive, texture swatch from Ulta Beauty
2 of 6 · Texture · Ulta Beauty
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick in 137 Le Nude Assertive, colour swatch from Ulta Beauty
3 of 6 · Swatch · Ulta Beauty
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick, range image 4 from Ulta Beauty
4 of 6 · Whole range · Ulta Beauty
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick, range image 5 from Ulta Beauty
5 of 6 · Whole range · Ulta Beauty
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick, range image 6 from Ulta Beauty
6 of 6 · Whole range · Ulta Beauty

Official description

cool deep brown

Standardised colour

Brown · Deep / dark · Cool undertone Details

Matte finish

Price
$13.99Ulta BeautyUlta Beauty

Product price; this shade is not separately priced

Where to buy 137 Le Nude Assertive (2 stores)

Ulta BeautyUlta Beautyfrom $13.99 · product price
Ulta BeautyView at Ulta Beauty
CVSCVS$15.19
CVSView at CVS

Similar to L'Oréal Paris Colour Riche Intense Volume Matte Lipstick 137 Le Nude Assertive

The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with L'Oréal Paris Colour Riche Intense Volume Matte Lipstick 137 Le Nude Assertive, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lip gloss or lip liner shades close to this lipstick's colour, family and depth.

Lip gloss

  1. Fenty Beauty Gloss Bomb Universal Lip Luminizer

    Hot Chocolit

    Fenty Beauty Gloss Bomb Universal Lip Luminizer, shade Hot Chocolit

    • Very close match
    • Colour match · Brown · Deep / dark · Cool

    $23

  2. Essence Extreme Shine Volume Lipgloss

    17 Mocha Mingle

    Essence Extreme Shine Volume Lipgloss, shade 17 Mocha Mingle

    • Very close match
    • Colour match · Brown · Deep / dark · Cool

    $3.99

Lip liner

  1. R.E.M. Beauty At The Borderline Lip Liner Pencil

    eq

    R.E.M. Beauty At The Borderline Lip Liner Pencil, shade eq

    • Close match
    • Colour match · Nude · Deep / dark · Cool

    $20

  2. Tarte Maracuja Juicy Lip Liner

    Honeysuckle

    Tarte Maracuja Juicy Lip Liner, shade Honeysuckle

    • Close match
    • Colour match · Brown · Deep / dark · Cool

    $23

Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.

Lip liner

  1. Estée Lauder Double Wear 24H Stay-In-Place Lip Liner

    Chestnut

    Estée Lauder Double Wear 24H Stay-In-Place Lip Liner, shade Chestnut

    • Slightly deeper for definition
    • Combination · Brown · Deep / dark · Neutral

    $30

  2. NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Cold Brew

    NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Cold Brew

    • Slightly deeper for definition
    • Combination · Brown · Deep / dark · Neutral

    $6

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lip gloss

  1. Revlon PhotoReady Instant Plump Serum

    008 Spice Show

    Revlon PhotoReady Instant Plump Serum, shade 008 Spice Show

    • Contrast: deeper
    • Combination · Brown · Deep / dark · Cool

    $12.99

  2. Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine

    Sugar Plum

    Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine, shade Sugar Plum

    • Contrast: plum with brown
    • Combination · Plum · Deep / dark · Cool

    $24

Lip liner

  1. Essence 8H Matte Comfort Lipliner

    20 Mauve Mirage

    Essence 8H Matte Comfort Lipliner, shade 20 Mauve Mirage

    • Contrast: mauve with brown
    • Combination · Mauve · Medium · Cool

    $3.99

  2. NYX Professional Makeup Lingerie Lip Liner Stain

    11 Hot N Heavy

    NYX Professional Makeup Lingerie Lip Liner Stain, shade 11 Hot N Heavy

    • Contrast: plum with brown
    • Combination · Plum · Deep / dark · Cool

    $11.99

Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. Fenty Beauty Gloss Bomb Universal Lip Luminizer

    Hot Chocolit

    Fenty Beauty Gloss Bomb Universal Lip Luminizer, shade Hot Chocolit

    • Gloss: opacity not listed
    • Colour match · Brown · Deep / dark · Cool

    $23

  2. Kylie Cosmetics High Gloss

    001 Crystal

    Kylie Cosmetics High Gloss, shade 001 Crystal

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $21

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#7b403c
L* 34.4 a* 25.0 b* 13.9
Colour family
Brown
from the description (“brown”)
Colour depth
Deep / dark
from the description (“deep”)
Undertone
Cool
from the description (“cool”)
Colour description
Not listed
not stated
Finish
Matte
the product's attributes
Opacity
Not listed
not stated
Shimmer
Not listed
not stated

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.